Taylor Bissonette

Nicole Bizoukas
Bradley Anderson
Event Project #3:
Stevie Nicks Greatest Hits Concert
November 2015
We have created a once-in-a-lifetime concert to see the incredibly talented Stevie Nicks
in downtown Chicago. According to the Richard De La Font Agency website, the cost to book
Stevie Nicks for a concert is $400,000, but we think that every penny is worth it. This event will
take place on October 28, 2016 at the Chicago Theater; the theater has a flat rate of $10,000
nightly booking fee. This does not include the cost of the sound system for $6,000, lighting for
$9,000 and stage for $2,000. This results in a total cost of $27,000. The Chicago Theatre is one
of the most prestigious theatres in the city and has set the standards for theatres nationwide.
With all of this being said, there is no reason we should place an incredible artist like Stevie
Nicks anywhere else. According to The Chicago Theatre website, theatre capacity is 3,600. This
particular event will anticipate a sell out of 3,600 tickets at a face value of $140 each resulting in
a total of $501,200 in ticket sales. Stevie Nicks demographic is an audience ranging between
35-50 years of age. This demographic is usually well established within their career and are
willing and able to spend larger amounts on concerts, especially something such as a greatest
hits concert that is only coming to the city of Chicago.
We will be using Blue Plate Catering as they are frequently used within the Chicagoland
area. Blue Plate Catering frequently works with The Chicago Theater and both are similar with
each other policies. For this event we are catering to eight different people including the
drummer, guitarist, bassist, manager, keyboardist, hair/makeup artist, publicist and of course,
Stevie Nicks. Via request, a variety of sandwiches and salad will be provided to allow for the
tight scheduling and convenience for the talent. There will be assorted tea sandwiches: smoked
salmon and herb butter on pumpernickel, oven roasted turkey, whipped brie and candied
cranberry on wheat, cheddar cheese and mango chutney on brioche, and grilled vegetable and
red pepper cheese on petit pan oval. The small platter serves ten to twelve people and is
$75.00. Chopped Italian salad will be provided and will cost $12.95 per member. It was also
requested that we include Smart Water and Ginger Ale. We will supply 37 bottles of Smart
Water for $52.02 and two two liters of Ginger Ale for $6.00. Overall, $236.62 will be set-aside in
the budget for Blue Plate Catering.
For talent transportation we will be using Echo Limousine. According to their website,
from OHare to the hotel will cost $120 per hour. We will assign three Lincoln town cars for pick
up at OHare to the hotel and from the hotel to OHare for a total of $720 dollars. Echo
Limousine has great reviews and comes to us highly recommended. Three Lincoln town cars
will also be assigned to pick up the talent from the hotel and take them to The Chicago Theater.
In case the talent needs to make any stops, it will cost ten dollars for every stop and an
additional $20 for every ten minutes they are late. For each of the trips on the interstate there
will be an additional automatic 20% gratuity as well as hourly service of 20% gratuity according
to the Echo Limousine website. All taxes and fees will be included. Overall, there will be $1,800
spent on ground transportation.

For sleeping accommodations we have booked a five rooms at The Westin Chicago
River North because of its reputation and it's convenient location. Stevie Nicks will have her own
Deluxe King Suite, which will cost $119 for the one night stay. The other four room will all be
standard with double bed and cost $151 per night. This information was provided to us via the
front desk agent, Danielle Church. Overall, $723 will be spent at The Westin River North
Chicago.
The sponsorship is going to include the three basic levels: Landslide (gold), (Dreams)
silver, and (Rumors) bronze. Our Landslide gold level sponsorships about the concert will
include mentioning in all radio spots, ten backstage passes and ten general admission tickets,
marquee mention, logo on all printed material, business logo/nqm3 on staff t-shirts, inclusion in
all press releases, full page advertisement in program book, logo on all CTA cards, mention in
all social media mentions, five reserved parking spots on concert day, logo on all news paper
advertisement, and reference in post event thank yous. Our Dreams silver level package will
include (30):30 second mentions in radio spots, five general admission tickets, two reserved
parking spots, logo on all printed material, logo on all CTA cards, page mention on event
program book, reference in post thank you events, and inclusion in all press releases. Our
Rumors bronze level sponsorship will include your logo in one full-week newspaper ad, logo on
544 CTA cards, five general admission tickets, and inclusion in all press releases. Lastly we will
choose ten sponsors which will include Walgreens, State Farm Insurance, Verizon Wireless,
Giordanos Pizzeria, Coca-Cola, Yoplait Yogurt, The Red Eye, BMW, New Balance, and
Metropolis Coffee Company Chicago.
We will be setting up our event timeline schedule very precisely in order to make sure
everything is set up officially and with enough time before the event. On January 15, 2016 the
event will be conceived. By January 31, 2016, Stevie Nicks must have signed the contract for
the performance and by March 1, 2016, The Chicago Theatre must have signed the contract
because this ensures that the main aspects of the event are ready to go in order to plan
everything else. By April 1, 2016, The Westin Chicago River North hotel must have the rooms
prepared for the night of the concert. Also, by this same date the airline tickets from LAX to
Chicago OHare must be purchased, which will come out to a total of $3,706 round trip. On may
1, 2016, the caterer must be set on all of the sandwich and salad orders, the ground
transportation must be confirmed by Echo Limousine, and the Landslide sponsorship must be
also confirmed. On September 1, 2016, the CTA train cards will go up, the Chicago Tribune and
Chicago Sun Times will post advertisements, and 93XRT will begin to play their advertisements
as well. On October 15, 2016 the media advisories must be sent out. On October 28, 2016 the
concert will take place. After the event is complete, there will be post-concert wrap-up meetings
with production team, caterer, venue and artist. Lastly, on December 1, 2016 we will send out
thank you notes to the sponsors, hotel, caterer, Chicago Theater, and Stevie Nicks.
The production schedule starts on Thursday, October 27, 2016, the members of TNB
Productions will do site inspection of The Chicago Theater at 12 pm. At 2pm we will confirm
hotel rooms, ground transportation, catering, and flights. On October 28, 2016, the day of the
concert will be our busiest day. At 4pm, transportation picks up the artist and crew at the West,
and 6pm the media arrives and transportation picks up artist and crew from the hotel to arrive at
the theatre at 6:20pm. At 6:30pm the Meet and Greet with Stevie Nicks and band will begin and
then will close at 7pm. Also, at 7pm the sound check will take place and conclude by 7:30pm.

Starting 7:30pm the doors will open to the public and then 8:30pm the concert will begin. The
concert will come to a close at 10pm and the audience and media should start leaving. At
10:30pm the transportation picks up artist and crew from venue and will drop them off at the
hotel at 10:50pm. At 11pm the doors will close. On Sunday, October 19, 2016 at 10am the
transportation will arrive to pick up the talent and drop them off at OHare airport at 11am. This
concludes our production plan and overall timeline of the event.
Our insurance plan will cost us a total of $1800. With this being said, we find most useful
to use this money for insurance products such as automatic liability, cancellation,
comprehensive general liability, health, non-appearance, and performer no show. We will be
choosing these types of insurance because, when hosting a concert, you can anticipate some
problem can occur with the artist or band so, we will specifically add additional cancellation, non
appearance, and performer no show to our policy. As for the other types of insurance, it is
always important to insure the audience members in case of an health or safety emergency.
Stagehands $75 per hour for five hours which will come out to a total of $2,625. Our marketing
is something that we really want to spend a lot of our budget on to ensure a full house in our
target demographic.
We will be purchasing (20):15 spots on 93XRT for a total of $3,750 because they fit our
demographic of listeners being around 35-50 years old and this station caters to that
demographic and frequently feature Stevie Nicks and Fleetwood Mac. We will purchase two
cards in the two center cars on each the Brown Line and Red Line trains for total of $6,664
because these trains hold the greatest amounts of commuters in our demographic of ages 3550 years old. We are also going to purchase one full-page advertisement in the Chicago Sun
Times for $10,500. We believe this will draw attention from its readers and increase buzz
leading up to the event. Lastly, we are going to purchase (1): 3.22 x 3.5 ad in The Chicago
Tribune for one week Sunday - Saturday online and print for a total $4,734.11 because the age
group for 35-50 enjoy the Chicago Tribune and generally read it on their early commute or on
Sunday morning. Overall, we will spend $25,648 on marketing in general because we really
want to create awareness in Chicago, so we really need to use a lot of marketing in direct to the
commuting workers. Our overall expenses will be $455,273.11 and we will make a profit of
$53,661.27.

For Immediate Release

October 21, 2016

Media Advisory/Photo Opportunity

Produced by: TBN productions
Media Contact:
Taylor Bissonette

cell- (218)640-0057

tbissonette13@gmail.com

Stevie Nicks Greatest Hits Concert Media Meet and Greet

Who:

Stevie Nicks, American singer, songwriter and Fleetwood Mac member.

What:

Media Meet and Greet with Stevie Nicks and event producers.

When:

Friday, October 28

Where:

The Chicago Theater

175 N. State St. Chicago IL, 60601
The Downstairs Theater

Where:

The Meet and Greet is closed to general admission ticket holders. To enter
the Downstairs Theater please present your press credentials at the door.
Parking is available at Wabash-Randolph Self Park. Invited press will receive
a waived parking fee.

More:

5:30pm-6:00pm

Meet and Greet: 6:30pm-7:00pm

Sound Check: 7:00pm-7:30pm
Doors Open: 7:30pm
Performance: 8:30pm-10:00pm
Doors close: 11:00pm

###
For Immediate Release
October 21, 2016

Produced by: TBN productions

Media Contact:
Taylor Bissonette

cell- (218)640-0057

tbissonette13@gmail.com

Stevie Nicks For One Night Only Greatest Hits Concert at The
Chicago Theater
On Friday, October 28, 2016 the Chicago Theater will host Stevie Nicks for a one night only
greatest hits concert. The theater doors will open at 7:30pm., Nicks will go on stage at 8:30pm.
Tickets for the show will go on sale on September 26, 2016 at 8am. The Chicago Theater is
located at 175 N. State St. in Chicago.
I am looking forward to spending some quality time with fans and reliving old memories in
Chicago next fall, said Nicks.
Stevie Nicks is an American singer songwriter known as part of the band Fleetwood Mac as well
as her own solo career. Nicks was inducted into the Rock and Roll Hall of Fame in 1998 as a
solo artist. She began her solo career in 1981 while still part of Fleetwood Mac.
Nicks has confirmed that she will be performing songs from Fleetwood Mac and her solo career
including Landslide, Dreams, Rhiannon and Edge of Seventeen.
Originally known as the Balaban and Ktaz Chicago Theatre, The Chicago Theater first opened
its doors on October 26, 1921. Since then it has played host to Aretha Franklin, Frank Sinatra,
John Mulaney and many more.
The Chicago Theater is honored to be able to be a part of this moment, said theater general
manager David Carlucci.
About TBN Productions
TBN Productions was founded in 2014 by Taylor Bissonette, Bradley Anderson and Nicole
Bizoukas. Despite TBNs short life they have produced events headlining The Rolling Stones
and Kelly Clarkson.
###

Stevie Nicks Greatest Hits Concert

October 28, 2016

Budget
Income:
Tickets (3580 x 140)
Landslide Sponsorship (State Farm)
Dreams Sponsorship
Rumours Sponsorship
Total Income

$501,200
$10,000
$5,000
$1,000
$517,200

Expenses:
Artist (Stevie Nicks)

$400,000

Venue (The Chicago Theater)

$27,000

Stagehands

$2,625

Marketing
(30): 30 spots- 93XRT
$11,250
1 Car Card in Each Car on Brown Line and Red Line Trains
$26,656
(1): Full-Page ad in Chicago Sun Times
$10,500
(1): 3.22 x 3.5 ad in Chicago Tribune Sun.- Sat.
Online and Print
$4,734.11
Total Marketing
$53,140.11
Total Expenses
Hospitality

$455,273.11

Caterer (Blue Plate Catering)

$236.62

Ground Transportation

$1,800

Hotel

$723

Airline

$3,706

Total Hospitality

$6,465.62

Insurance
For 3,600 people ($500 per 1,000 people)
P.N.L

$1,800
$53,661.27

Stevie Nicks Greatest Hits Concert

October 28, 2016

April 1, 2016

To State Farm Insurance,

TBN Productions is producing a concert for Stevie Nicks later this year at The Chicago
Theater. We are seeking a gold Level Sponsor, called Landslide Sponsor, for the event. You
would be asked to supply $10,000 and benefits would include:

Mention in all radio spots

Ten (10) backstage passes and ten (10) general admission tickets
Marquee mention
State Farm INsurance logo on all printed material
State Farm Insurance logo/name on staff t-shirts
Inclusion in all press releases
Full-page advertisement in program book
State Farm Insurance logo on all CTA
Mention in all social media mentions
Five (5) reserved parking spots on concert day
Logo on all news paper advertisements
Reference in post event thank-you letters
Valued at $27,048.11
TBN Productions is a Chicago-based Public Relations and event planning company. Its
founders, Taylor Bissonette, Bradley Anderson, and Nicole Bizoukas started the business in
2015 and have already produced concerts for artists such as Rolling Stones and Kelly Clarkson.
Agreeing to the Landslide Level Sponsorship for a world-renowned artist such as Stevie
Nicks would increase publicity and attention to your company. This concert will be held at the
Chicago Theater, which hold room for 3,6000 people. It is expected to sell out, which would lead
to more awareness for State Farm.
We hope you consider supporting TBN Productions and this event.
Sincerely,
TBN Productions

Stevie Nicks Greatest Hits Concert

October 28, 2016

Potential Sponsors
1. State Farm Insurance (Landslide Level Sponsor)
Missy Dundov
309-766-7087
Missy.Dundov.sg5r@statefarm.com
2. Walgreens
847-315-2921
media@walgreens.com
3. Verizon Wireless
Marie McGehee
908-229-1894
marie.mcgehee@verizon.com
4. Giordanos Pizzeria
312-842-1100
5. Coca- Cola
https://applications.mediavestww.com/cokeproposals/
6. Yoplait Yogurt
businessproposals.generalmills.com
7. The Red Eye Newspaper
Jenna Smietanski
312-527-8077
8. BMW
Sky Foster
864-802-5546
sky.foster@bmwmc.com
9. New Balance
617-502-8400
newbalance@pgrmedia.com
10. Metropolis Coffee Company Chicago
773-764-0400

Stevie Nicks Greatest Hits Concert

October 28, 2016

Production Schedule

Thursday, October 27, 2016

12:00 pm- Member of TNB Productions will do site inspection of Chicago Theater Auditorium
2:00 pm- Confirmation of hotel rooms, ground transportation, caterer, and airline will be made

Day of Concert- Friday, October 28, 2016

4:00 pm- Transportation picks up artist and crew from OHare Airport
5:00 pm- Transportation drops off artist and crew at Westin Chicago River North
6:00 pm- Transportation picks up artist and crew from hotel
6:00 pm- Media arrives
6:20 pm- Transportation drops off artist and crew at the Chicago Theater
6:30 pm- Meet and Greet begins with artist and band
7:00 pm- Meet and Greet finishes
7:00 pm- Sound check begins
7:30 pm- Sounds check finishes
7:30 pm- Doors open to public
8:30 pm- Concert begins
10:00 pm- Concert finishes
10:00 pm- Audience and media begins to leave
10:30 pm- Transportation picks up artist and crew from venue
10:50 pm- Transportation drops off artist and crew at hotel
11:00 pm- Doors to venue close

Saturday, October 19, 2016

10:00 am- Transportation arrives to pick up artist and crew
11:00 am- Transportation drops off artist and crew at OHare Airport

Stevie Nicks Greatest Hits Concert - October 28, 2016

Event Timeline Schedule

January 15, 2016
Event is conceived

January 31, 2016

Artist (Stevie Nicks) must have contract signed

March 1, 2016
Venue (Chicago Theater) must have contract signed

April 1, 2016
Hotel (Westin Chicago River North) must be set for rooms
Airline tickets must be purchased

May 1, 2016
Caterer must be set
Ground transportation must be confirmed
Landslide Sponsorship must be confirmed

June 1, 2016
Press Release must be sent out to announce concert
Dreams and Rumours Sponsorship must be confirmed

September 1, 2016
CTA train cards will go up
Chicago Tribune and Chicago Sun Times will post advertisements
93XRT will begin playing advertisements

October 15, 2016

Media advisories must be sent out

October 28, 2016

Concert takes place
(See production schedule)

November 30, 2016

Post-concert wrap-up meetings with production team, caterer, venue, and artist must be finished

December 1, 2016
Thank-you notes to sponsors, hotel, caterer, Chicago Theater, and Stevie Nicks must be sent out

Stevie Nicks: Greatest Hits Chicago

2016 Sponsorship Opportunities

Summary:

BTN Productions is proud to announce the

Stevie Nicks: Greatest Hits concert is
coming to The Chicago Theater for one
night only.

Date:

October 28, 2016

Expected Attendance:

3,600 (sold out)

Demographic:

Ages 35-50

Benefit Packages
May Include:

Promotional space, media exposure,

tickets

Sponsorship Levels:

Landslide- $10,000
Dreams- $5,000
Rumors- $1,000

Contact:

Taylor Bissonette
(218)640-0057
tbissonette13@gmail.com

*additional charge for sponsorships signed less than 30 days prior to the event
*no media sponsorships accepted less than 30 days prior to the event
*prices subject to change

Packages
Landslide $10,000

mention in all radio spots

10 backstage passes and 10 general admission tickets
marquee mention
logo on all printed material
business logo/name on staff t-shirts
inclusion in all press releases
full page advertisement in program book
logo on all CTA cards
mention in all social media mentions
5 reserved parking spots on concert day
logo on all news paper advertisements
reference in post event thank yous

Dreams $5,000

(30): 30 second mentions in radio spots

5 general admission tickets
2 reserved parking spots
logo on all printed material
logo on all CTA cards
mention on event program book
reference in post thank you events
inclusion in all press releases

Rumors $1,000

logo in full week newspaper ad

logo on 544 CTA cards
5 general admission tickets
inclusion in all press releases