Fundraising Event Proposal

Due: February 6, 2015

Worth: 60 points
Suggested Fundraiser: Holiday Film Festival
Date of Fundraiser: Friday, December 18th and Saturday, December 19th,
2015
How many expected attendees?
The State Theatre has around 500 seats, so this could fill up at any given
screening. If there are five screenings each day, for two days, the eventual
attendee count could be at most 5,000. With additional screenings on
Saturday, the count could raise by an additional 1,000.
Provide suggestions for venue:
State Theatre 233 E. Front St., Traverse City, Michigan
Bijou by the Bay 181 East Grandview Parkway
Screenings could be split between the two venues as well.
What is the entrance fee for this event?
There would be different pricing levels for different screenings.
The Friday screenings would be as follows:
2PM Child: Free Adult: $5 Senior/Military: $2
With Snacks: Add
per person
4PM Child: Free Adult: $5 Senior/Military: $2
With Snacks: Add
per person
6PM Child: $2 Adult: $5 Senior/Military: $2
With Snacks: Add
per person
8PM Child: $5 Adult: $5 Senior Military: $5
With Snacks: Add
per person
10PM Child: Not Admitted Adult: $6 Senior/Military: $5
With
Snacks: Add $5

$5
$5
$5
$5

The Saturday screenings would be as follows:

10AM Child: Free
Adult: $4 Senior/Military: $2
No Snacks
Available
NOON Child: Free
Adult: $4 Senior/Military: $2
With Snacks: Add
$5 per person
2PM Child: Free Adult: $5 Senior/Military: $2
With Snacks: Add $5
per person

4PM Child: Free Adult: $5

per person
6PM Child: $5 Adult: $5
per person
8PM Child: $5 Adult: $5
per person
10PM Child: Not Admitted
Snacks: Add $5

Senior/Military: $2

With Snacks: Add $5

Senior/Military: $2

With Snacks: Add $5

Senior Military: $5

With Snacks: Add $5

Adult: $6

Senior/Military: $5

With

Provide a rough timeline of necessary activities to organize

fundraiser:
October 9th Preliminary Planning Meeting: Form Committees
November 6th Meeting: Finalize Venue
November 13th Meeting: Finalize Movie Screenings
December 2nd Meeting
December 4th Meeting: Finalize Food
December 9th Meeting
December 11th Meeting
December 16th Meeting
December 18th through December 19th
Event
December 20th Fundraiser Evaluation
December 23rd, or before Christmas Drop Fundraiser Thank Yous
Provide suggestions for fundraiser program:
A Selection of Possible Movie Screenings to Attend:
A Rugrats Chanukah (1996)
The Polar Express (2004)
Dr. Seuss How The Grinch Stole Christmas
(2000)
The Nightmare Before Christmas (2003)
The Santa Clause (1994)
Home Alone (1990)
A Charlie Brown Christmas (1965)
Elf (2003)
National Lampoons Christmas Vacation (1989)
A Christmas Story (1983)
Its A Wonderful Life (1946)
Four Christmases (2008)
Bad Santa (2003)

Introduction
Each Movie Screening Would Include An Introduction By TCFF
Staff/Volunteers
Provide suggestions for catering, along with estimated price/plate:
The food would be simple: basic movie theater food amped up with some
additional options such as holiday treats and cocoa. There would be a basic
$5 price for one snack item and a drink.
Menu:
Soft pretzels, nachos, popcorn, Christmas cookies, Rice Krispy treats,
corn dogs, candy
Soda, cocoa, coffee, water

What staff needs do you expect? Provide rough estimate of hours

and total pay:
Volunteers would do all of the work.
What volunteer needs do you expect? Provide rough estimate of
hours:
Would need volunteers for ticket booth, taking tickets, seating issues,
concessions, and cleanup/set-up. Volunteers needed from 1PM-11PM on
Friday. Volunteers needed from 9AM-11PM on Saturday. Total of 24 hours of
volunteer time split into 4 hour and 2 hour shifts.
6 shifts of 6 people for four hours 2 on ticket booth, 2 on cleanup, 2 on
taking tickets/seating
12 shifts of 4 people for 2 hours Concessions
Would need around 84 volunteers assuming all volunteers only cover one
shift
How will you advertise the event?
Facebook, internet, Twitter, Instagram, TCFF website, flyers at popular
businesses, flyers at other main destinations in Michigan such as Ann Arbor,
reference at other movie theatres across the state and within feasible range,
program spot and flyers during TCFF in July/August
Provide a breakdown of estimated expenses:
Expected expenses for venue: TCFF is the official user of these theatres
because of our renovation efforts so we would use it for free. Would need to

pay for the janitorial cleaning and to keep the lights on, restroom stocked,
etc. Would cost approximately $1,000 for all these fees.
Would also need to pay for food. Would cost approximately $2.50 for each
snack item (drink and food). Drinks would vary on price from $0.50 to $1.00
cost. Snack would vary on price from $0.50 to $2.00 cost.
Provide a breakdown of estimated revenue:
(Assuming full house at each screening)
With all adult attendance: $30,000
With half child and half adult attendance: $15,000
With all persons buying snack option: $60,000 or $45,000
(Assuming half-house at each screening)
With all adult attendance: $15,000
With half child and half adult attendance: $7,500
With all persons buying snack option: $30,000 or $22,500
Revenue can vary depending on the ratio of child, adult and senior/military
tickets; also depends on snack buying.
Provide an estimated analysis of cost-effectiveness (for example,
how much money earned overall per hour?):
Could bring in anywhere from $500/hour to $2,500/hour