Competitors

Competitors innovate
innovate (y)(y) through
through
increasing intangible accuracy.
increasing intangible accuracy.
Y Weather.com
Weather.com leadsleads innovation
innovation due
due to
to their
their

>
>
televised QR Code. The focus axis indicates
televised QR Code. The focus axis indicates
multiple
multiple media
media platforms,
platforms, multi-day
multi-day
forecasts
forecasts and a weather service consisting
and a weather service consisting
of
of meteorologists, forecast models and
meteorologists, forecast models and the
the
user-facing service. Accuweather leads
y = Innovation user-facing service. Accuweather leads
with
with a
a 15-day
15-day forecast.
forecast. Without
Without mobile
mobile
apps
apps & social media these points
& social media these points would
would be
be
much lower.
much lower.

Weather.com i ce
e rv
r S er
Accuweather.com e u s Value
Value proposition
proposition is is in
in upper
upper right
right sector.
m sector.

s to e to Too
Too narrowed focus and you don’t entice
the
narrowed focus and you don’t
the mass market, to little innovation and
mass market, to little innovation
entice

Cu alu
and
there’s little differentiating. Value to
there’s little differentiating. Value to user user
NWS.NOAA.gov V increases
increases with
with innovation
innovation and and focus.
focus.
Customer
Customer service doesn’t work at
service doesn’t work at the
the base
base
because there’s too much
because there’s too much noise and noise and
confusion.
confusion. Works
Works great
great when
when users
users are
are
Wunderground.com receiving
receiving more value through a
more value through a focused
focused
services
services -- it
it builds
builds trust.
trust. Box
Box represents
represents
uber success.
uber success.
WeatherBug.com

Drizzoo

Broad Narrow
> x
x = Focus