Action Plan: Marketing Planning and Implementation

Activities

1. Board Meeting

2. Proposed
Budget
Allocation

3. Conduct a
stronger
Advertisement
for Hotel
Gretchen
4. Develop easy
access of
admission to
hotel rooms

5. Events for all

ages

6. Periodic
evaluation for
the proposed
implementatio
n and strategic
plans and

Objectives

Division

Persons
Responsib
le
CEO, Board
of Directors
and
Departmen
t Heads

To discuss about the

proposed
plans,
prepare the necessary
materials needed, and
present
the
time
frame
for
the
implementation
and
budgeting.
To allocate for the
advertising cost ,
promotions on the
hotel rooms
availability and costs
for the sponsored
events (ex. Parties)
To conduct a better
advertising strategies
and look for potential
advertisement
sponsors
To provide potential
and loyal customers
the best and easiest
way of checking in
through the use of
advance technologies
such as online
reservations and
mobile and/or
telephone access
To sponsor events for
all ages that can boost
the Hotels reputation
and possibly its sales
To review and ensure
that the proposal is
being implemented
correctly and
efficiently.

Executive
Departme
nt

Time

1
month

Finance
Departme
nt

Finance
Manager

1mont
h

Office if
Promotion
s

Promotions
Team

1-2
weeks

Informatio
n
Technolog
y
Departme
nt

Head of
Information
Technology
Departmen
t

2
weeks

Social
Events
Departme
nt
Executive
Departme
nt

Events
Team

1
month

Team
Leaders

Month
ly

progress
reports