BUSINESS PLAN

ORGANIC FRUITS AND VEGETABLES

Presented by
GREESHMA
HUSSAM
KAVIN
NAGARAJAN
SRITEJA

PROBLEM IDENTIFICATION
In 2014, the Environmental
Working Group released an
updated report that identified
foods in the conventional, nonorganic food supply that contained
the highest number of pesticide
residues.
Apples, Strawberries, Grapes,
Celery, Peaches, Spinach, Sweet
bell peppers, Nectarines-imported,
Cucumbers, Cherry, Tomatoes,
Snap peas, Potatoes

IDEA GENERATION
Selling of organic fruits and vegetables directly to the
customer from farmers.
Means of communication between customer and
farmer : Mobile App, sms, website(optional)

REQUIREMENTS
Min 10 acres of agricultural land and farmers who
cultivate various fruits and vegetables.
A warehouse near to urban areas which has
refrigerators to store the produce.
Vehicle for transportation of goods.
Mobile app to interface between customers and
supplier.

PRODUCT

PESTICIDES
HEALTHY AND HYGEINIC
ORGANIC
CONVENIENT AND
PROMPT DELIVERY
VALUE FOR MONEY
EASY WAY OF ORDERING

PROCESS

FARMERS

WAREHOUS
E
REFREGERA
TOR

CUSTOMERS

PROMOTERS
FARMERS
FOUNDERS
MOBILE APP ADS AND OTHER SOCIAL PROMOTIONS
SUPPORT FROM HEALTH AND WELFARE ORGANIZATIONS

CAPITAL REQUIRED
Initial capital :
Capital to design the app
Capital for the warehouse setup
Capital for labor(farmers)
Profit margin: 40% of actual production cost
Out of that 10% shared to farmers
So 30% for the company.