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MarketingManager(SmartphoneDivision)

MalaysiaKualaLumpur

MonroeConsultingGroupSdnBhd(RecruitmentFirm)

MYR10,00014,000

JobDescription
MonroeConsultingGroupMalaysiaiscurrentlyworkingwithoneoftheworldsleadingpersonaltechnology
companies,producinginnovativePCsandmobileinternetdevices.Ourclientarerapidlyexpandingandseeking
individualiscurrentlylookingtohireaMarketingManagerwhohasanexperiencewithmobilephone/Telco/FMCG
tobebasedinPetalingJaya,Selangoroffice.

ResponsibilitiesandAccountabilitiesoftheposition:
1)ResponsibilitiesofthePosition:

ProductMarketing
OwnsProductMarketingfunctionwithineachcountry.Leveragescompetitiveanalysistounderstandthecompetitive
context,adeepunderstandingofLenovosproductportfolio&roadmap,combinedwiththeproductvalueproposition
todeveloptheproductmarketingplan,whichisakeyelementinthecountry4Pplan.

Understand&DocumentBuyerBehaviour
WorkwiththeregionalmarketingandWWmarketingteamtounderstandbuyerbehaviouranddocumentthebuying
cyclespecifictothecoretargetaudienceforeachmarketfullyleveragetheglobalbrandsurveysandmarketresearch
dataanddrivetheprocessofdocumentingbuyerbehavioursoastoformthecoreofthemarketingprograms.

ManagetheBrandIdentity
Betheownerofbrandidentityguidelineswithinthecountryandclearlycommunicatethecorebrandvaluestoallin
countrystakeholders.Bythisprocessexecuteaconsistentbrandacrossalltouchpoints.

MediaPlanning&Execution
Developamediaplaninlinewiththemarketingandbusinessobjectives.Managethemediabuyingprocess
effectivelyandefficiently,incompliancewithprocurementguidelines.Ensuretightlinkageofmediaplanwithallother
marketingmixelements.Createaclosedloopreportingsystem,sothatallmediaspendingistiedbacktomarketing
impactandbusinessresults.

IntegratedMarketingPlanning&Execution
TheMarketingManagerisexpectedtobethepointofintegrationofallmarketingexecutionacrossmediachoices
abovetheline,belowtheline,digital(owned,paid,earned),PRsothatallprogramsareexecutedinaseamless
andintegratedfashion.
DemandGeneration
Conceptualize,plan,design,executeandtrackdemandgenerationprogramstodrivedemand.Ensuretightlinkage
ofthedemandprogramswithretailexecution.

BudgetPlanning&Management
Managethequarterlybudgetallocationformarketingprograms,managethebudgetingandPOprocessusingMIMT,
andmanageanyPOEprocessasrequiredforcompliancewithfundingrequirements.Trackthebusinessresultsof
marketingprogramsagainstmarketingspendtoreportMarketingROImetrics.

PartnerCoMarketing
Akeyelementofthemarketingmixispartnercomarketing,doneinconjunctionwithT1businesspartners,key
channelaccountoroperators.Apartofthequarterlymarketingplanprocess,theMarketingManagerwillcreateawell
craftedcomarketingplanalignedtospecificbusinessobjectives,clearbusinessoutcomesandwelldefinedsetof
rolesandresponsibilitiesforeachparty.Attheconclusionoftheprogramthepostcampaignreportwouldcoverthe
resultsagainsttargets.

2)KeyPerformanceIndicators:

Productmarketingplanforeachquarter,inlinewiththe4Pplan
Aquarterlymarketingplan,wellresearchedandinlinewithcountryobjectives,insyncwithallothercountry
stakeholders,suchassales,T1businesspartners,keyaccounts,etc.
Comarketingplanswithbusiness/channelpartners
Aquarterlymarketingcalendar
Marketingbudget,spendingexecutiononMIMT,marketingROIreporting
Launchplansforallhaloandkeyproductlaunches

Min8years(Manager)

RecruitmentFirmSnapshot
MoreThan2WeeksAverageProcessingTime

Registration
No.:

1073748P

JobIndustry: HumanResourcesManagement/
Consulting
Website:

http://www.monroeconsulting.com

Telephone
No.:

+60320359645

Facebook
FanPage:

http://www.facebook.com/MonroeC
onsulting?ref=br_tf

Co.Size:

150Employees

LocationMap

ViewLargerMap/Directions
Thegardensnorthtower,LingkaranSyedPutra
MidValleyCityKualaLumpurWilayah
PersekutuanKualaLumpurMalasia

Mediaeffectivenesscostpercustomerengagement
Productivityofdemandgenerationprogramsbasedonunitsales,salesrevenue,premiummix
ROIoftotalmarketinginvestment

3)BusinessStakeholders:

Internal:Marketing&Retail,SalesOps,Sales
External:Agencies,Direct&indirectpartners

(JobStreet.com)

CompanyOverview
MonroeConsultingGroupisaleadingproviderofexecutivesearchandrecruitmentservices,focusingonexecutive
jobsandexecutivecandidatesinemergingmarkets.WecommencedtradinginAustraliain1998andhavegrownto
becomeoneofSoutheastAsiasleadingexecutivesearchandrecruitmentspecialists,handlingexecutivejobsin
Thailand,Indonesia,Malaysia,SingaporeandthePhilippines.OursuccessinAsiaandourdepthofknowledgeof
workinginemergingmarketsledustoincreaseourreachbyestablishingourfirstSouthAmericanofficeinChile.

Monroehandleagreatdealofassignmentsinourmajorcities.Wehaveanextensiveamountofexecutivejobsand
searchassignmentsinBangkok,Jakarta,KualaLumpur,Manila,SingaporeandSantiago.

Monroe Consulting Group: S...

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