paragraph

marketing information solutions

paragraph
marketing information solutions

An owner-operated marketing
information consultancy based in
Auckland, New Zealand paragraph is
passionate about its core objective …
“revealing answers”.

paragraph has the skills and

experience to transform, combine and
visualise often overwhelming volumes
of marketing data to reveal answers
that provide insight and competitive
advantage.

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 paulnixon
director

Paul has over 25 years’ experience in

the fields of market research and
analysis, business intelligence and data
visualisation.

Paul has a BA (Hons.) in Environmental

Studies and a Post-graduate Diploma in
Marketing from the Chartered Institute
of Marketing .

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skillsets
marketing – analysis - graphics

To provide marketers with the insights

they are looking for paragraph brings
together a wide range of disciplines to

collect
collate
simplify
analyse
decipher
display
interpret

… marketing and other business

information.

This is primarily done through:

Quantitative market research

Database design and
management
Statistical analysis
Interactive decision support and
reporting tools
Data visualisation, animation
Excel and VBA programming

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 projecthistory
a selection

• Newspaper publishing - editorial

and advertising research

• Direct marketing - response analysis

• Grocery retailing - strategic

marketing and pricing research.

• Market research agency - senior

project management and research
and development

• Telecommunications – business
intelligence and data visualisation

• Economic consultancy - economic

impact assessments of major
cultural and sporting events

• Advertising agency - brand tracking,

DRTV and online response analysis

• Finance – business intelligence, EIS

dashboard development

• DIY Retail - research results

automation

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projectgallery#1
painting with numbers

Bubbletrack - Grocery Retailer

An animated floor plan of a

supermarket displaying the flow of
customers through the store based on
observational tracking data.
Method: Excel/VBA.

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 projectgallery#2
painting with numbers

Interactive Marketing Results

Dashboard - DIY Retailer

An interactive dashboard to display KPI

measure from a brand tracking
programme. Method: Excel/VBA.

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projectgallery#3
painting with numbers

Linear Optimisation - Local

Government

The redesign of a decision support tool

to assess the cost effectiveness of
invasive plant eradication programmes.
Method: Excel Solver/VBA.

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 projectgallery#4
painting with numbers

Response Analysis - Tourism and

Insurance Sectors
A suite of KPI reports providing detailed
multi-media response analysis and ROI
metrics. Method: Excel, Google
Analytics and online publishing.

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contactdetails
ways to get in touch

Paul Nixon – Director

PO Box 33620
Takapuna
Auckland
e: mailto:paul@paragraph.co.nz
t: +64 9 482 3696
m: 021 05 15 105
w: www.paragraph.co.nz

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 paragraph
marketing information solutions