S.G.

S MALL
Submitted By :
Sunny Sukharamwala
Aditya Gunjal
Tanmay Khaire
Chetan Goler
Ganesh

Submitted to :
Prasad Sir
(T&P officer)
 OBSERVED SUBJECTS

 Visual Merchandise

 Product Assortment
 Use of Technology
 Overall Management
 INTRODUCTION
• The S.G.S Mall belongs to SUBHASH GULATI GROUP.

• S.G.S Mall Pune, is the latest feather in the cap and an invaluable addition
to the superb properties.

• It is considered as a most happening mall in the Pune city.

• This mall is matchless in its ambience and is among the TOP malls not
only in country but its presence is felt even internationally.

• Every leading brand presented in country is represented in S.G.S Mall.

Exterior View Interior View
 VISUAL MERCHANDISE
• Visual Merchandise is quiet different than other malls in the city.

• S.G.S Mall Pune, is divided in 40 to 50 different stores including Standees

and other small stalls which are owned by different owner.

• S.G.S Mall includes outlet of various national and international brands

under the one roof.

• There were many other different promotional techniques used in mall such
as Digital Ink display, Floor Stickers, Product Sampling, Still Photography
etc,
 PHOTO GALLERY

Food Stalls Mall Atrium

 BRANDS IN S.G.S
• Westside • Reebok • Timex Factory
• Landmark • RBK • Spykar
• Guess • Me n Moms • Louis Phillipe
• Adidas • The Body Shop • McDonalds
• Damas • Espirit • Pizza Hut
• Mochi • Planet Sport • Swatch
• United Colors of Benetton • Yo China • Coffee Day Express
• Marks & Spencer • Baskin Robbins • Cookie Man
• Provogue • Fastrack • Citywalk
• Pepe • Subway • Sweet World
• Levi’s • India Today
• Allen Solly • Big Time
• Nike • Sketch Express
 PRODUCT ASSORTMENT
• The Product Assortment was different in each store as per the size of store.

• In retailing, a variety of products compete to be displayed in the limited shelf

space since it has a significant effect on demands. To affect customers'
purchasing decisions, retailers properly make decisions about which products to
display (product assortment) and how much shelf space to allocate the stocked
products.

• There were three major sections in PRODUCT ASSORTMENT

• Male
• Female
• Kids ( not applicable in all stores )
In case of International Brands and
Beauty products ample amount of
shelf space is given to products and
products are assorted in a manner to
create an effective demand.

In case of daily use products the

shelf space provided is Limited and
the customers can
Try the outfits in trial rooms. This
serves a good
Example of Product Assortment.
 USE OF TECHNOLOGY
The S.G.S mall is one of the finest malls and shopping destination in pune.
In order to live up to its legacy the mall uses latest technology with cutting
edge features.
The technology is used in security, billing, transportation, lighting and
decoration.
It involves installation of security cameras and metal detectors at the entrance
for security purposes.
All the products carry a magnetic chip in order to ensure theft detection
through scanners.
The mall has escalators on each floor for comfortable transportation of
customers and goods.
Billing in the mall uses SAP ERP.
The mall has live performances and DJ music in weekends.
 OVERALL MANAGEMENT
The S.G.S Mall is well managed in order to provide customers with a pleasure
shopping experience.

There is a wide variety of products and the mall staff is well trained.

The mall has underground parking.

There is regular cleanliness and neatness in the mall.

It ensures a pleasurable experience of shopping along with food and other

interesting activities.
INFORMATION RESOURCES

Visit to the Mall at Moledina Road, Pune – 411001.

From the Management Department of the S.G.S Mall

Internet
THANK YOU