Scribd Logo
Upload

Welcome to Scribd!

  • Tata Sky

    Uploaded by

    rachita_7
    506 views13 pages
    Tata Sky is a joint venture between Tata Group and STAR India launched in 2004 to provide digital direct-to-home television services in India, offering over 150 TV channels with superior picture and sound quality. The company aims to revolutionize home entertainment in India by empowering viewers with choices, control, and convenience of programming options and interactive features. As of 2010, Tata Sky had over 5000 employees and was growing steadily with net profits increasing substantially year over year.

    Original Description:

    Original Title

    TATA SKY

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Tata Sky is a joint venture between Tata Group and STAR India launched in 2004 to provide digital direct-to-home television services in India, offering over 150 TV channels with superior picture and sound quality. The company aims to revolutionize home entertainment in India by empowering viewers with choices, control, and convenience of programming options and interactive features. As of 2010, Tata Sky had over 5000 employees and was growing steadily with net profits increasing substantially year over year.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    506 views13 pages

    Tata Sky

    Uploaded by

    rachita_7
    Tata Sky is a joint venture between Tata Group and STAR India launched in 2004 to provide digital direct-to-home television services in India, offering over 150 TV channels with superior picture and sound quality. The company aims to revolutionize home entertainment in India by empowering viewers with choices, control, and convenience of programming options and interactive features. As of 2010, Tata Sky had over 5000 employees and was growing steadily with net profits increasing substantially year over year.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Chetana’s

    Project Lakshya
    VISION….
    • Revolutionize Indian entertainment by
    offering superior DVD quality picture
    and CD quality sound.
    • Connecting every television home
    Empowering every television viewer
    Revolutionizing home entertainment
    MISSION….
    • Tata Sky is set to revolutionize television
    viewing in India through its superior digital
    quality picture and sound.
     
    “The service aims to empower the Indian
    viewer with Choice, Control and Convenience
    through its wide array of programming
    choices and interactive features.”
    Chetana’s

    Incorporated in 2004, Tata Sky is


    a JV between the TATA Group and
    STAR,
    150 TV Channels

    Project Lakshya
    Chetana’s

    WHY SKY???

    British Sky Broadcasting Group

    STAR’s parent company, owns an International group of DTH


    businesses that include BSkyB in UK, Sky Italia in Italy and
    Foxtel in Australia.

    Project Lakshya
    Chetana’s

    Title

    Project Lakshya
    Chetana’s

    PRINT ADS….

    Project Lakshya
    Chetana’s

    KEY COMPETITOR 1….

    Project Lakshya
    Chetana’s

    KEY LEADERSHIP TEAM....

    Harit Nagpal
    MD & CEO Tata Sky

    Was Vodafone marketing


    head

    Project Lakshya
    Chetana’s

    COMPANY SIZE : 5000+ Employees

    Common Job Titles Top Schools


    Manager 9%
    Univ. of Mumbai 10%
    Senior Executive 6%
    Delhi Univ. 6%
    Trainer 4%
    Bangalore Univ. 5%
    Executive 3%
    Human Resources Executive 2% Kendriya Vidyalaya 3%

    Project Lakshya
    Chetana’s

    Sales in Million

    5
    4.5
    4
    3.5
    3
    2.5
    2
    1.5
    1
    0.5
    0
    year 08
    Project Lakshya
    year 09 year 10
    Chetana’s

    NET PROFIT......

    Particulars Quarter Ended Year Ended

    Mar. 2010 Mar. 2009 Mar. 2010 Mar. 2009


      % Var. % Var.
    Rs. In cr Rs. In cr Rs. In cr Rs. In cr

    Sales 17.02 14.78 15 62.98 60.11 5

    OPM % 4.23 7.31 -42 8.30 7.89 5

    PBDT 1.11 0.66 68 4.63 2.44 90

    PBT 0.64 0.14 357 2.58 0.21 1129


    Project Lakshya
    NP 2.82 0.50 464 4.01 0.15 2573
    Chetana’s

    LINKS…
    • www.tatasky.com/
    • www.tatasky.com/applynow.html
    • www.tatasky.com/careers.html

    You might also like