marketing PLanning By iDeal" Ml

13 May 20)8

The FUTURE

Property of i De aWl]

13 May 2008

marketing

PLanning

Property of iDe a 'II!

13 May 20)8

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marketing Planning

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Property of iDe a i.

The FUTURe

13 May 2008

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Strategy

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media Planning I STEP1 (Before Grand Opening)

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13 May 20)8

Outdoor media

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Customer

media PLanning

Property of iDe a ghil)

Advertise Step1 (1 june - 1 August 2008)

Concept

U1.J ri 1 ( 1 june - 1 August 2008 )

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BiLLboard

The FUTURe

You r- PLug is CLear?

This September Good Thing is coming to \Iou ...

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2. Billboard ~U161 6 IUGlS X 18 IUGlS n81.JIU<:I.JUSI'lr\.l 4 lIuniluJUGl118u

13 May 2m8

The FUTURE

Get ready ...

This September Good pr-o poaet l a cornlriq to \jou ...

Property of iDe a ,iMII

Adverti se Step1 (1 june - 15 August)

concept

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Your PLug is CLear ?

This September Good Thing is coming to you _

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Your ControL. ..

This September Good Choice is coming to you _

13 May 2aJ8

Property of iDe 0, •• 1

Advertise Step1 ( 1 june- 30 july 2008 )

Concept

U1.Jri 1 ( 1 June - 1 JuLy 2008 )

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Print Ad.

The FUTURE

Get ready _

Lhie aep+emb er-

Go od p r-cp oee l le aoming to !,.'ou ...

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r. ThE FUTlJRE

1

Your Plug Is Clear '?

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The FUTURE

Your Control ...

Thl~ e epre nce.r

Good ohetce, I~ ollnln9 to ~IIU ...

13 May 2m8

Property of iDe a ,g-Mill

Advertise Step2 (2 August 2008 - 31 may 2009 )

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Concept

d1..JA 2 ( 2 August 2008 - 31 may 2009)

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BiLLboard

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13 May 20:J8

The FUTURE

Property of i De a fi'-ftll

Advertise Step2 ( 1 -31 August 2008 )

Concept

d1,Jrl 2 ( 1 - 31 August 2008 )

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Print Ad.

The FUTURe

13 May 2008

"Shop Window UIiIEJ8'1Slf'muJsm&'1ctJnfl&lJU'161 A4 S1EJJ&DU"

Property of i De 0iNI~

Advertise Step2 (15 August - 30 September)

concept

Flyer

d1,Jrl 2 ( 15 August - 30 September)

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The FUTURe

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13 May 2008

Property of iDe a ,.iil

Advertise Step2 (15 - 31 August)

Concept

d,,)IlA 2 ( 15 - 31 August)

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mobile Car

13 May 2mS

Advertise Step2 (15 August - 30 September)

concept

15 August - 30 September

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Cutout

1 3 May :::DOS

The FUTURe

Pro perty of iDe a , ~

media Cost Before Grand Opening

111J1 EJII1 81, 2

1 snop Window magazine 2 15,000.- 30,000.- FuLL page (A4) UmJfl1SS1UIGIDU
2 Phuket Post News paper 2 35,000.- 70,000.- FuLL Page (TabLoid) t'l LJ,Jfi Dlii UWS1U un~
3 Pnuket Gazette 54,000.- 54,000.- FuLL Page (Tabtcle) t'lUJfiDWUWS1uumi
4 A1Hh Billboard 1 130,000.- 130,000.- tlU1G1 12m X 24m n.U1UW1f1 tl11il11UDJ
• Production 288 asu, 2 1,000.- 576,000.-
5 A11d1 Billboard 1 65,000.- 65,000.- tlU1G1 6m X 18m fillunlluJU611IBu (nfl1JIUDJ)
• Production 180 nsu 2 1,000.- 360000.-
6 95 B rm. Spot Radio 2 44,100.- 88,200.- S:U:I'lfl1 2 IGiDU Lose spot 7 flSJ/1U, tln1U
7 93 Green Fm Spot Radio 2 19,200.- 38,400.- S:U:I'lfl1 2 IGiDU Lose spot 4 flSJ/1U 40 1U
8 mini Cutout 50 1,500.- 75,500.- uu 161 1.2m X 2.4m fflSJruWSDU mGl GlJ
9 Postcard 3 IIUU 30,000 3.- 90,000.- tlU1G1 4inc X 6i nc
• Distribution Poscard Fee 30,000 0.80.- 24,000.- *S1fJ16rJnEi1']ilJws,]JJFi1~~6JJ1U Grand Opening

13 May 2008

Property of iDe a «.

13 May 2CXJB

Brand

Opening

Property of iDe a ,Ihill

13 May 2008

Concept

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Theme

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Opening

Property of iDe a '.~

13 May 20)8

PubLic ReLations PLanning

Property of iDe a ,IN

Public Relations

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Public Relations Planning

mass media

k-----I~( Customer J

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13 May 2CXJB

SpeciaL Promotion

Property of iDe a II"'i\

Activity for PR

News Letter

13 May 20)8

Promotion Campaign

September

Concept

uii8unUU1UU n8IUuIGi8UIIU:U11ll'W8J The Future n1SU11f1U8 Promotion 1:IOu1uB'nl:lru:mSllfl61JnJ Fl'numWtl8J The Future 1umSU1fiUf:'1~u1Iuj I~h U1'hI'l1..i1u f61u1uIGi8unuU1UU1:IUU LCD Promotion ni'hlA8 mSU1 LCD ~u1I'lufi1f!61t18JIlGifl:IIUSUGl U116111f161JS'lUnU IIll8ADnJFl'l1UIOUcJU16"Ufl'l1U nUfluu IIfI:fjUUS'lU IflS8J 1al'uJuhmhJII thSJtl8 J

The Future tlJU6mflU8WIf1l:l* A1I'lSUn1Stl8AUA1 I'lU'l61n1WllfI:IAUJ S'lUnJmS161i''i1nssu3JS1J-lfi II'lU1fSJI'lUJ!i!I'lUJuJs 40 rhl'J 1 S1J-lfl f61uI.ITuflGi fl1U1snW11flSTLls'luuunTGi 1 SDU ~JUllltDADnJfl'l1U IOU Exclusive tlDJ~nA1 The Future

'U8IAU8W1AfJ 68JUs::qunu The Future IIJjaUSrirnmwlIJulu16

media

mobile Car: sn 3 AUIlI'i~n-luFtns, Ifl1S tlDJlGiDunuu1UU Flyer: tlU161 A3 4 A 2 I'lU1 i1U'lUWUW 30,000 1u Il"lnn'lIUDJ

mini Cutout: tlU161 120cm X 240cm -=i1U'lU 50 ihu fflSJTIJ

Giant Cutout: tlU161 200cm X 400cm -=i1U'lU 5 lhu fflSJII'lAn

Radio spot: flJ 2 flAU AD 93 green F.m (n1l:l1Tnu) IIfI:flAU 95 B F.m (ml:l1DJnlll:l)

13 May 20)8

Cost

snun -=i1U'lU 3 AU 1,800.- 8 14,400.-
• hUfi 3 Gi1UGiDF1U 2,000.- 3 6,000.-
• Spot snlll'i 1,500.- 1,500.-
2 Giant Cutout 200cm X 400cm
• A11d1 S'lUl'lI:ifl 15,000.- 5 75,000.-
3 mini Cutout 120cm X 240cm
• fflSJTU S'lUl'lI:ifl 1,500.- 50 75,000.-
4 Fl yer tI U 161 A3
• Artwork 15,000.- 15,000.-
• A1WUW 2.50.- 30,000 75,000.-
• Distribution FLyer Fee 0.80.- 30,000 24,000.-
5 Radio Spot
• 93 Green rm 8 flSJ/-lU 4,800.- 4 19,200.-
5 fl~J/~Ll611ti
• 95 B rm 7 flSJ/-lU 38,000.- 38,000.-
ID61l'!n-lU
• Spot T nu II fI: D Jnlll:l 1,700.- 2 3,400.- 426,368.25

Property of iDe a '.

Schedule

Postcard 1 (1-20 june)

Postcard 2 (21 jUfjfi-1O july)

Grand Opening Event

l_____ ~ . ~ ~ __

Sep Promotion (1 - 30 Sep)

• Billboard

• Postcard • Print Ad • Spot Radio .mobile Car .Cutout • Flyer

1 3 May 2:Jffi

Thank

You

We Look forward to serve you our best!

13 May LOC6

Property of iDe a

C onfidentiali ty

Statements

The ideas and information contained within this document remain the intellectual property of

iDea Pixel Co.,Ltd.

These "Media Planning & Marketing Programme" and Activities may not be developed, duplicated or distributed without the express written Permission of

iDea Pixel Co.,Ltd.

Unauthorized use of this document, which contains copyright and legally privileged information, will constitute a berach of propriety under which iDea Pixel Co.,Ltd. will pursue legal action and financial compensation.

13 May LOC6

Property of i De a 'ii41