MENS STORE

DRESS PENTS
 COMPANY OVERVIEW
 Established in 1995
 Men’s store is Pakistans first multi label fashion
botique and caters for the up market and elite class
 The company's mission is to provide quality and
fluxurious fashionable branded products to the
consumer and provide customer satisfaction in every
way possible
 Mens store has two collection coming in every season.
one in spring/ summer and the other in fall/winter
 Men’s Store located in Lahore, karachi and islamabad.
CUSTOMER PROFILE

The Consumer of Men’s store is very brand conscious,

and doesn’t compromise with quality. The consumer is
from elite class and very outgoing and social
 COMPANY PROFILE
 The product line of mens store includes bags
shoes,clothes,etc. and it caters some of the famous
brands like
 Armani (armanicollezioni, armani jeans)
 Boss Black
 Gucci
 Jimmy Choo
 Rodo
 Zegna
 They are also sole representatives of Gucci Jewelry
and Chaumet Jewelry, in Pakistan.
 SELECTED BRANDS
 BOSS(BRITISH BRAND)
I have selected this brand because it caters to a
very formal market
 ARMANI COLLEZIONI (ITALIAN BRAND)
I have selected this brand because it is well
known brand and almost every person has heard
about this brand
 GUCCI (ITLALIAN BRAND)
I have selected this brand because it is more
trendy and fashionable compare to the others
brands.
SELECTED DESIGN
Boss
Cotton mix Pants
Single-pleat style in
lightweight cotton. Extended
waist tab, belt loops makes it
one of the trendy and most
selling item of the season.
Its offered in basic colors
Hence it can be coordinated
with nearly all dress shirts
which makes it sell more.

Black

Navy Blue
•A classic flat-front dress look,
tailored with a straight leg and
polished finish. The Side slash
makes it high on consumer
demand list. Also the dark
color's being offered in
black,navy and charcoal is
readily worn by consumer, the
affordable price of the boss
brand over all other brands
makes it sell more.

Navy Blue

Chorcoal
Armani Collezioni
Twill Trousers
Expertly tailored
trousers shaped in
lightweight fabric . Twill
for a classic fit and
smooth finish. Side
slash, the silhouette is
very trendy and stylish,
and fashion conscious
consumer is sure to buy
this.
Armani Collezioni
Striped Trousers
A new urban classic silhouette is
woven with slightly tapered legs
and allover mini stripes.
Flat front
The style speaks for itself, elegant
strips give it’s a classic look which
the consumer adores to wear.
The pant designed by Gucci is
elegant with classy design
which is highly worn by the
consumer. The unique stripes
in the pant makes it one of the
best selling product of men's
store as it is not offered in any
other brand sold at men's store.
Colour ways are the grey pant
with black stripes.

Grey

Black
UNSELECTED DESIGN
Color:  (Light Khaki, Light Grey)
Lightweight cotton twill
Flat front
Straight leg with unfinished hem
Unlined
100% Cotton; Dry Clean; Italy;
Skinny silhouette introduces in
pant didn’t work out because the
target consumer doesn't wear
skinny silhouette pants as they are
aged above 40 and skinny
silhouette is mostly for young
generation.

Light Khaki
Boss
Its very Flat Front Pant,
its very simple and
ordinary which didn't
fulfill consumer
demands. Its also only
available in Grey
colour that’s why it has
not being sold more.
Color: Green / Khaki
Straight leg
With slight flare which the
consumer doesn't feel comfortable
in the customer currently coming in
men's store are business class
people above the age of 30 and
They do not prefer flared
silhouette.
100% Cotton; Italy;

GREY