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  • Project On Consumer Behabiour

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    ranu jain
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    The document summarizes consumer buying behavior at a Reliance Fresh store in Bikaner, Rajasthan from the perspectives of both retailers and customers. Retailers were asked about what types and classes of customers visit most frequently and their satisfaction levels. Most customers were found to be regular, middle-class visitors who are satisfied with services. Customers were asked about visit frequency, reasons for shopping there, and product categories purchased. Most customers visit weekly, due to proximity to home and good offers, and primarily buy FMCG products like vegetables and toys. In conclusion, the store attracts a local middle-income customer base that is largely satisfied.

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    Project on Consumer Behabiour

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    The document summarizes consumer buying behavior at a Reliance Fresh store in Bikaner, Rajasthan from the perspectives of both retailers and customers. Retailers were asked about what types and classes of customers visit most frequently and their satisfaction levels. Most customers were found to be regular, middle-class visitors who are satisfied with services. Customers were asked about visit frequency, reasons for shopping there, and product categories purchased. Most customers visit weekly, due to proximity to home and good offers, and primarily buy FMCG products like vegetables and toys. In conclusion, the store attracts a local middle-income customer base that is largely satisfied.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views21 pages

    Project On Consumer Behabiour

    Uploaded by

    ranu jain
    The document summarizes consumer buying behavior at a Reliance Fresh store in Bikaner, Rajasthan from the perspectives of both retailers and customers. Retailers were asked about what types and classes of customers visit most frequently and their satisfaction levels. Most customers were found to be regular, middle-class visitors who are satisfied with services. Customers were asked about visit frequency, reasons for shopping there, and product categories purchased. Most customers visit weekly, due to proximity to home and good offers, and primarily buy FMCG products like vegetables and toys. In conclusion, the store attracts a local middle-income customer base that is largely satisfied.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 21

    CONSUMER BUYING

    BEHAVIOUR

    Presented by :- Rahul
    Vikas singh
    Omkar nath
    Aayushi
    BUYING ROLES

    INITIATOR

    INFLUENCER

    DECIDER DISPOSER

    BUYER USER MAINAINER


    Targeted Store
    Reliance Fresh Bikaner(raj)
    Vyas Colony
    Retailer Point Of
    View

    Customer Point Of View


    Retailer Point Of View
    Questions for Retailer

    Q. Which type of customer visits you?


    Q. Which class of customer visits you?
    Q. Are they are satisfied with your services?
    Q. Which type of customer visits you?
    a) regular b) irregular c) new d) time pass
    Options Answers
    1st Option 60%
    2nd Option 20%
    3rd Option 10%
    4th Option 10%

    Answers

    1st Option
    2nd Option
    3rd Option
    4th Option
    Reasons
    Nearer to there house
    Attractive , new concept
    Availability of varieties
    Monthly purchase
    Q. Which class of customer visits you?
    a)upper middle b)Middle class c)Lower
    class
    Options Answers
    Option a 30%
    Option b 60%
    Option c 10%

    60
    50
    40
    30
    20
    10
    0
    Option a Option b Option c
    Reasons
    Good range of products
    Discounts and offers
    Q. Are they are satisfied with your services?
    a) Yes b) no c )ask for more
    services

    Options Answers
    1st Option 60%
    2nd Option 10%
    3rd Option 30%

    Sales

    1st option
    2nd option
    3rd option
    Customer Point Of View
    Customer detail
    No of customers .. =10
    Age group =18 to 45
    Class = lower to higher
    Questions For Customers

    Q. Why do you come to this store?


    Q. How frequently you visits this store?
    Q. Are you satisfy with this store?
    Q. Which type of product to be purchase ?
    Q. Why do you come to this store?
    a) Bcos of good service b) near to your home

    c) good offers
    Options d) don’t
    Answershave better option
    1st Option 30%
    2nd Option 40%
    3rd Option 20%
    4th Option 10%

    40
    35
    30
    25
    20
    15
    10
    5
    0
    1st Option 2nd Option 3rd Option 4th Option
    Reasons
    Nearer to there house
    Attractive , new concept
    Availability of varieties
    Monthly purchase
    Satisfaction
    Q. How frequently you visits this shop?
    a) in alternative days b) twice a week

    c) weekly Options d) monthly


    Answers
    1st Option 10%
    2nd Option 20%
    3rd Option 40%
    4th Option 30%
    Answer

    1st Option
    2nd Option
    3rd Option
    4th Option
    Q. Are you satisfy with this store ?
    a) yes b) no

    Options Answers
    1st Option 70%
    2nd Option 30%
    Sales

    1st Option
    2nd Option
    Q. Which type of product to be purchase ?
    a) FMCG b) Vegetables c) Toys
    Options Answers
    1st Option 60%
    2nd Option 30%
    3rd Option 10%

    Answer
    70
    60
    50
    40
    30
    20
    10
    0
    1st Option 2nd Option 3rd Option
    CONCLUSION
    THANK YOU

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