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  • Opinion Leadership: Jibu Jose FM-433

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    This document discusses opinion leadership and the dynamics of the opinion leadership process. It describes the roles of opinion leaders, receivers, and seekers. Opinion leaders are influential consumers who are seen as credible sources of information and advice on products. They are motivated to share their satisfaction or dissatisfaction with products to gain attention or status. Opinion receivers seek out opinion leaders to reduce risk, save time, and gain approval when making purchase decisions.

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    Opinion Leadership Jibu

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    This document discusses opinion leadership and the dynamics of the opinion leadership process. It describes the roles of opinion leaders, receivers, and seekers. Opinion leaders are influential consumers who are seen as credible sources of information and advice on products. They are motivated to share their satisfaction or dissatisfaction with products to gain attention or status. Opinion receivers seek out opinion leaders to reduce risk, save time, and gain approval when making purchase decisions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    6 views6 pages

    Opinion Leadership: Jibu Jose FM-433

    Uploaded by

    jibujose
    This document discusses opinion leadership and the dynamics of the opinion leadership process. It describes the roles of opinion leaders, receivers, and seekers. Opinion leaders are influential consumers who are seen as credible sources of information and advice on products. They are motivated to share their satisfaction or dissatisfaction with products to gain attention or status. Opinion receivers seek out opinion leaders to reduce risk, save time, and gain approval when making purchase decisions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 6

    OPINION LEADERSHIP

    JIBU JOSE
    FM-433
    •WORD OF MOUTH COMMUNICATION
    THE ROLE WE PLAYS

    • OPINION LEADER
    • OPINION RECIVERS
    • OPINION SEEKERS
    DYNAMICS OF THE OPINION
    LEADERSHIP PROCESS

    • IT IS VERY DYNAMIC PROCESS


    • EFFECTIVNESS IN INFLUENCING
    CONSUMERS
    » CREDIBILITY
    » POSITIVE AND NEGATIVE PRODUCT
    INFORMATION.
    » INFORMATION AND ADVICE
    » CATEGORY SPECIFIC
    » IT’S A TWO WAY STREET
    THE MOTIVATION BEHIND
    LEADRS RECIVERS
    • GAIN ATTENTION OR • REDUCE THE RISK
    STATUS • REDUCE SEARCH TIME
    • FEELS THE POWER OF • LERN HOW TO USE THE
    CONVERTING OTHERS PRODUCT
    • EXPRESS SATISFACTION • APPROVAL OF OTHERS.
    OR DISSATISFACTION
    • EXPRESS REACTION
    • BE A PART OF SLOGANS

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