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    The document discusses the future of social media and various business models for social networks. It notes that social networks require user-generated content (UGC) to succeed. Advertising is discussed as a major revenue source, from simple text ads to more intrusive formats. Other potential revenue streams mentioned include sponsorship, subscriptions, licensing, ancillary products, charity, and communication as a form of currency. The document contrasts blogs, which require original content, with social networks which focus more on identity and connections. Pitfalls like lawsuits are also discussed as potential opportunities. Getting traction and engagement from users is highlighted as crucial for any social network.

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    The document discusses the future of social media and various business models for social networks. It notes that social networks require user-generated content (UGC) to succeed. Advertising is discussed as a major revenue source, from simple text ads to more intrusive formats. Other potential revenue streams mentioned include sponsorship, subscriptions, licensing, ancillary products, charity, and communication as a form of currency. The document contrasts blogs, which require original content, with social networks which focus more on identity and connections. Pitfalls like lawsuits are also discussed as potential opportunities. Getting traction and engagement from users is highlighted as crucial for any social network.

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
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    4 views14 pages

    Future of Social Networking

    Uploaded by

    rachel612
    The document discusses the future of social media and various business models for social networks. It notes that social networks require user-generated content (UGC) to succeed. Advertising is discussed as a major revenue source, from simple text ads to more intrusive formats. Other potential revenue streams mentioned include sponsorship, subscriptions, licensing, ancillary products, charity, and communication as a form of currency. The document contrasts blogs, which require original content, with social networks which focus more on identity and connections. Pitfalls like lawsuits are also discussed as potential opportunities. Getting traction and engagement from users is highlighted as crucial for any social network.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 14

    The future of Social Media

    AIMIA seminar August 2008

    Rachel Dixon
    Handshake Media
    Social Networks Require UGC
    But first, a word from our
    sponsors
     Advertising
     Sponsorship
     Subscription
     Licensing
     Ancillary Products
     Charity and NFP
     Build, Boost and Bail
    Advertising
    From the unobtrusive…

    … to the ludicrous.
    The Ups and Downs of Advertising

     Google Adsense launched in 2003 – democratising ads.

     The plethora of ad solutions grows – the sophistication of


    the engines increases.

     MySpace survives, despite ridiculous levels of ads,


    because many people have too much invested in the site.
    Frogs boil slowly once they’re in the pot.

     Ads can’t (yet) interfere with communication.


    Prequisites for Success

     Scale.

     Ease of membership.

     Understanding cultural currency (e.g. music, film,


    clothing, other tribal).

     Restricting choice keeps your site alive (remember


    Friendster), but it’s a balancing act.
    Licensing

     One rule for consumers, another for corporates.


    Ancillary Products
    Charity
    Communication is Currency
    Blogs vs Social Networks

     Blogs (usually) require you to have something to say.

     Social networks only require you to be interested – you


    can collage.

     Adolescence is about tribalism, and the production of


    identity. Social networking is about the broadcasting of
    that identity.
    Pitfalls and Opportunities

     Imeem streamed music…

     … got sued by Warners…

     … and turned the lawsuit into


    an opportunity to do a revshare
    on the ads with Warners and
    other labels …
    Getting Traction
    You can’t have a social network without the “social” part.

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