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    Avimannyu Ghosh
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    The document discusses a communication strategy, outlining the context, communication thrust including messaging, targets, and tonality, and communication routes to disseminate information. The strategy aims to effectively share key messages with targeted audiences using an appropriate tone across various communication channels.

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    The document discusses a communication strategy, outlining the context, communication thrust including messaging, targets, and tonality, and communication routes to disseminate information. The strategy aims to effectively share key messages with targeted audiences using an appropriate tone across various communication channels.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    3 views2 pages

    TS 2 Formatted

    Uploaded by

    Avimannyu Ghosh
    The document discusses a communication strategy, outlining the context, communication thrust including messaging, targets, and tonality, and communication routes to disseminate information. The strategy aims to effectively share key messages with targeted audiences using an appropriate tone across various communication channels.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Communication Strategy & Creative routes

    December 2010
    Agenda

     The Context
     The Communication Thrust
     Messaging, Target, Tonality
     The Communication Routes

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