MEDIA AND

INFORMATION
LITERACY
(MIL)
BCNHS-SHS/TVL
 INTRODUCTION
MEDIA AND INFORMATION
LITERACY

01 02 03 04

COMMUNICATION

Definitions Basic Types Elements of Communication Models

Communication
 OBJECTIVE 1 OBJECTIVE 4
define communication and describe how communication is
media (SSHS); affected by media and
information
OBJECTIVE 2
OBJECTIVES OBJECTIVE 5
identify the two basic types
identify the similarities and
of communication (SSHS);
differences of media literacy,
OBJECTIVE 3 information literacy, and
discuss the elements of technology literacy
communication and OBJECTIVE 6
communication models
define Media and Information
(SSHS);
Literacy
COMMUNICATION
* the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
* the exchange of information and the
expression of feeling that can result in
understanding
2 TYPES OF
COMMUNICATION
 TWO (2) TYPES OF COMMUNICATION

NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION

* signs * oral
* symbols * written
* colors
* gestures
* body language
* facial expressions
ELEMENTS OF
COMMUNICATION
Elements of Communication
COMMUNICATION
MODELS
- Transmission Models
- Reception Models
 TRANSMISSION MODEL
LASSWELL'S COMMUNICATION MODEL (1948)

WHO SAYS WHAT IN WHICH TO WHOM WITH WHAT

CHANNEL EFFECT

COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT

 TRANSMISSION MODEL
SHANNON-WEAVER'S
COMMUNICATION MODEL (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
OSGOOD-SCHRAMM
MODEL OF COMMUNICATION (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication

 RECEPTION MODEL
WESTLEY ANDMACLEANS'S
MODEL OF COMMUNICATION (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
 RECEPTION MODEL
BERLO'S SMCR
MODEL OF COMMUNICATION(1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

 END
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