TATA MOTORS

STRATEGIC MARKETING MANAGEMENT

TUTOR-AFTAB DEAN
 BCG MATRIX
STAR ?
TATA NANO
TATA ARIA NEW RANGE ROVER
JAGUAR LAND ROVER
TATA ACE

CASH COW DOG

TATA INDIGO MANZA TATA INDICA
TATA SAFARI DICOR
TATA MAGIC
TATA PRIMA
 SWOT ANALYSIS
Strengths Weaknesses
•Strong domestic player Substantial amount of indebtedness
•Extensive range of products Proposed repayment of the
•Robust research and development amended acquisition facility
(R&D) capability

Opportunities Threats
•Product launches •Increasing competition
•Growing passenger car market in India •Environmental regulations
•Road development in India •Increase in the prices of raw materials
 RECCOMENDATION
TATA Motors should come out with more inexpensive cars in Indi
TATA Motors has the capability to produce cheap cars and they
should use this strategy to target low-end customers because no
other company can offer high potential car like Nano at such
price. ( majority of the population belongs to lower- middle class
who can afford to buy motorbikes but not cars. )
TATA motors should concentrate more on small size cars the
reason behind would be mobility in traffic and easy for parking.
( In big cities traffic is the biggest issue)
TATA by merging with JAGUAR LAND ROVER has entered into
luxurious segment in international markets.