Presentation

Jakarta Fashion Week 2010

About JFW
• Jakarta Fashion Week is the most important fashion event in
Indonesia which present the designer’s creation as an industrial
commodity
• Jakarta Fashion Week is a collaboration of Femina Group,
Pacific Place, Jakarta Tourism Board and Indonesian Ministry of
Trade
• Worldwide Coverage ( Covered by local and international
press)
• Jakarta Fashion Week has been held annually since 2007
• Jakarta Fashion Week 2010/2011 will be held in 08-14
November 2010,
Rangkaian Acara

Pre Main Main Closing

Party Event Event Party
Governor’s Fashion Fashion
Closing
Opening Show Show
Ceremony
Gala Night Fashion Fashion
Show Show

www.jakartafashionweek.co.id
Media Strength
MAGAZINE
•14 Majalah Femina Group
NEWSPAPER
INDOOR •All fashion and lifestyle
magazines in Indonesia
•Pacific Place Mall

OUTDOOR
•Outdoor banner and signage FASHION TV

ONLINE
•www.femina.co.id
RADIO
•www.ayahbunda.co.id
•UFM Jakarta, Bandung
•www.parenting.co.id
• Jak FM, Kiss Fm, SOCIAL MEDIA •www.gadis.co.id
Indika, Female, Gen FM • Facebook •www.citacinta.com
•www.u-fm.com
• Twitter

www.jakartafashionweek.co.id
Success story JFW 2009/2010
• 44 Fashion Shows
• 108 Designers dan Labels
• Opening ceremony attended by governor
• Gala Opening Night attended by socialites and diplomatic corps
• 4 Parties ( pre dan post event )
• Bazaar
• Competitions
• 22.300 Total Visitors ( tidak termasuk pengunjung lalu lalang
di area Fashion Promenade dan Fashion Bay )

www.jakartafashionweek.co.id
Success story JFW 2009/2010
www.jakartafashionweek.co.id
• Duration : 12 Oktober – 13 November 2009 (before the event)
• Pageview : 37.507
• Unique Visitors: 7.379
• Duration : 14 – 21 November 2009 ( During the event )
• Pageview : 51.266
• Visitors : 7.405
FACEBOOK : 4.064 fans per 12 April 2010
TWITTER : 6.821 followers per 12 April 2010

www.jakartafashionweek.co.id
Success story JFW 2009/2010
• 30 Konferensi Pers
• 622 Total Press ID
• Foreign Media Visitors : Women’s Weekly Malaysia,
Jelita Malaysia, The Strait’s Times Singapore, US News
•International Media Report:

www.jakartafashionweek.co.id
Success story JFW 2009/2010

Demografi Pengunjung
• 76% Female
• 27% age group 20-24
• 16% age group 25-29
• 27% age group 30-34

www.jakartafashionweek.co.id
Media and Press in numbers
30 press conferences including Total press ID issued 622
2 before the fashion week started
   
Total media  
-Newspaper 31
-Magazines 114
-Tabloid 15
- on line (inc. fashion bloggers) 43
-TV 14
-Radio 3
Kompas, 22 Nov ‘09
Subtotal 220
Foreign media attending includes:    
Women’s Weekly Malaysia, Jelita Total news agencies* 7
Malaysia, The Strait’s Times
*) Antara Foto, Associated Press, Getty Image, AFP, Reuters, US
Singapore, US News News, Xinhua News Agency
On line coverage

On Getty Image, downloaded images from

Jakarta Fashion Week totaled 11,732
downloads from 23 countries world wide
 Print Media Coverage*

Jakarta Post 16 Nov ‘09

Kompas 17 Nov ‘09

Jakarta Globe 22 Nov ‘09

Koran Tempo 22 Nov ‘09

Kompas 29 Nov ‘09

Bintang Indonesia 29 Nov ‘09

Media Indonesia 29 Nov ‘09

Suara Pembaruan 29 Nov ‘09

Bisnis Indonesia 6 Dec

‘09
*) selected from over 60 printed coverage locally
Lokasi Fashion Show

Fashion Tent Promenade Fashion Bay

www.jakartafashionweek.co.id
Area ini merupakan panggung peragaan utama dari
JFW. Catwalk sepanjang 30 m yang dilengkapi oleh
pencahayaan berstandar internasional dan teknologi
multimedia terkini akan menjadi tempat di mana tren-tren
baru dilahirkan. Untuk memasuki area ini Anda
membutuhkan undangan dari penyelenggara dan selalu
datang tepat waktu. Lokasi penukaran undangan
menjadi tiket masuk terletak dekat pintu muka area ini.

www.jakartafashionweek.co.id
Fashion Promenade

Show yang berlangsung di sini dapat dinikmati oleh

seluruh pengunjung PP. Namun untuk mendapatkan
tempat duduk di area show, Anda membutuhkan
undangan dari penyelenggara.

www.jakartafashionweek.co.id
FASHION BAY ON LEVEL 4

Area ini memiliki catwalk terpanjang di JFW. 2 show

yang berlangsung di sini tiap harinya, dapat dinikmati
seluruh pengunjung PP.

www.jakartafashionweek.co.id
FASHION LIVE ON SCREEN
Anda akan selalu dapat menikmati acara-acara yang berlangsung di
berbagai panggung JFW melalui monitor yang terletak di atrium PP.

DESIGNERS‘ VILLAGE
Di sini Anda akan dapat menikmati koleksi dari desainer yang
memeragakan karya terbarunya pada hari itu dari dekat.

PRESS ROOM/MEDIA CENTRE

Area yang dilengkapi oleh teknologi pendukung untuk para rekan
media, juga merupakan lokasi berbagai presscon JFW.

SPECIAL SPONSOR BOOTH

Area yang dilengkapi berbagai fasilitas ekslusif ini diperuntukkan bagi
pengunjung JFW 10/11

SPONSORS' BOOTH
Dapatkan info terkini seputar perbankan, otomotif dan tren
kecantikan di area ini.

FEMINA GROUP LOUNGE

Berbagai informasi mengenai JFW dan juga tentang tren-tren gaya hidup
terbaru, bisa Anda dapatkan di area ini.

www.jakartafashionweek.co.id
 Indoor Promotion

Escalator Stickers

Atrium Hanging Banner

Light scroll display Daily Schedule

Light box Tunnel Poster (BII)

Lift Capsule glass window

Plasma directory

Entrance Bomb Glass

Outdoor Promotion

Umbul-umbul

Lamp Pole Banner PP

THANK YOU