Relationship of Consumer Personality, Brand Personality and Brand Loyalty

This questionnaire has been created to explore the relationship of consumer personality trait, brand personality
and brand loyalty. We want to see if the consumers with different personality traits have different cognizance
towards different brand personality, having a distinct brand personality appeal to higher brand loyalty, and which
traits of consumer personality have a positive or negative influence over brand loyalty.

I thank you therefore in advance for your precious help and can assure you the information you will share will
remain strictly confidential.

Best regards,

Rachna Jain
rachna.pawa@gmail.com

Name:

Contact No.

Address

Age Below 18 Between 18-24 Between 24-35

Between 35-45 Between 45-60 Above 60

Gender Male Female

Education level: Never attended school High school

Graduate Post Graduate

Ph.D

Occupation: Student Professional Business

private job Government Job Homemaker

Unemployed Retired

Your household income (per annum): >500,000 500,001 – 1,000,000

1,0 00,001 – 2,000,000 2,000,001 - 4,000,000

above 4,000,000
Which Brand of carbonated Soft Drink do Coke Pepsi
you prefer:
How would you describe your preferred brand of soft drink:
Strongly Disagree Neutral Agree Strongly
Disagree Agree
Honest     

Warmth     

Rugged     

Charming     

Elegance     

Young     

Imaginative     

Intelligent     

Successful     

Daring     

Cheerful     

I always drink my preferred brand of soft     

drink
I insist others to drink my preferred brand     
of soft drink
I will switch to the other brand if there is an     
increase in price of my preferred brand
If my preferred brand is not available, even     
then I do not settle for the other brand
I find it more productive to work alone than     
as part of the group
I am considerate and kind to almost     
everyone
I like to encourage innovation and creativity     
among my group / team
I am quite disorganized while working on a     
project
Even if I find faults with other persons     
work, I tend to help them to improve
In social settings I enjoy introducing myself     
to an unfamiliar person
I find it difficult to handle work pressure     
and meet deadlines
I always make plans and follows through     
with them
In an adverse situation, I am stable and do     
not get tense easily
I like to experiment with new ideas     