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Q3: What kind of media institution might distribute your media product and

why?

Billionaire will be distributed to Cambridge


Publishers Ltd as they already cover a Hip
Hop magazine called Hip Hop Connection.
The company was founded in 1996 by
former executives from Fleet Street, who
had worked at senior management level in
broadsheet newspapers such as The
Independent, The Observer, and The
Independent on Sunday.

Billionaire will also be distributed by common methods; this includes


distributing in WHSmith. I will do this as a large segment of my potential
customers will be students therefore will they will be constantly visiting
WHSmith throughout the year for stationary and text books for school.
This would mean that my magazine will gain exposure. I will also distribute
my magazine in JD Sports which is a common high street shop used by my
target audience.

I came to the decision of distrusting in clothing shops after conducting


research about another hip hop magazine called ‘ RWD’, they also distribute their magazines
through high streets retail stores.

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