SWOT

ANALYSI
S
STRENGT Distinctive & relevant contents are available
 New age, modern and contemporary
H International look and feel
Divers range of topics that are of interest to
intelligent Indians
Content that appeals to globally-minded
Indians
Gives you exciting new points
Global news and views from an Indian
viewpoint
Content that is equally appealing to both men
and women
WEAKNESS Comparatively the price is
[Rs.30/-] higher than others
[Rs.25/-].
There is no extra supplementary
copy for special case like
business, sports, and share
market.
The magazine is very new (April
2, 2009), so it is not too much
familiar to all as well as goodwill.
Not enough advertisement.
Number of page contain is lower
(66-70) than other magazines.
OPPORTUNITY Comparatively the price is [Rs.30/-]
higher than others [Rs.25/-].
There is no extra supplementary
copy for special case like business,
sports, and share market.
The magazine is very new (April 2,
2009), so it is not too much familiar to
all as well as goodwill.
Not enough advertisement.
Number of page contain is lower (66-
70) than other magazines.
THREATS Comparatively the price is [Rs.30/-]
higher than others [Rs.25/-].
There is no extra supplementary
copy for special case like business,
sports, and share market.
The magazine is very new (April 2,
2009), so it is not too much familiar to
all as well as goodwill.
Not enough advertisement.
Number of page contain is lower (66-
70) than other magazines.