PRESENTATION ON MARKETING

RESEARCH

SAIKAT NEOGI(70)
SOUMYADEEP SAHU(82)
SOUMYONATH BANERJEE(83)
SOURIN MUKHERJEE(84)
SUBHADEEP GHOSH(85)
SUDIPTA DAS(88)
SUSHOVAN BANERJEE(92)
 ACKNOWLEDGEMENT

We would like to thank

Prof. ANUBHA VASHISHT
for giving the opportunity to
do this project as a part of
this PGDM program . SHE
has been inspirational and
role model for this topic.
Her guidance and active
support has made it possible
to complete the assignment.
OBJECTIVES

 TO LEARN ABOUT THE

SPECIFIC MARKETING
RESEARCH.
 PRIMARY DATA SEARCH.
 SECONDARY DATA
SEARCH.
 PROPER ANALYSIS OF
THE COLLECTING DATA.
 SPSS.
 DATA SEARCH PROCESS

PRIMARY DATA SEARCH

 QUESTIONNAIRE
DESIGNING.
 LOCAL MARKET.
 SHIPRA MALL.
 AVANTIKA.
 RDC.
 BUS STAND.
 DATA SEARCH PROCESS

SECONDAY DATA SEARCH PROCESS

 INTERNET.
 MAIL.
 COMPANY PROFILE

Bharti Airtel limited is a leading

global telecommunications
company with operations in 19
countries across Asia and Africa.
The company offers mobile voice &
data services, fixed line, high speed
broadband, IPTV, DTH, turnkey
telecom solutions for enterprises
and national & international long
distance services to carriers. Bharti
Airtel has been ranked among the
six best performing technology
companies in the world by business
week. Bharti Airtel had 200 million
customers across its operations.
DATA ANALYSIS
QUESTION NO.1
How do you normally access the
Airtel Broadband connection?

OPTIONS

6
1.PHONE LINE 24 Phone line
2.MODEM Modem
3. MOBILE INTERNET 42 Mobile
4.RADIO LINK. internet
28
Radio link
QUESTION NO.2
How many days you are using Airtel
Broadband connection?

OPTIONS

Less than 1
1.LESS THAN A YEAR. 22
31 yeat
2.1 YEAR.
1 year
3. 2 YEARS.
21 2 year
4.MORE THAN 2
26 more than 2
YEARS.
year
QUESTION NO.3
How accessible is Airtel Broadband
Internet connection?

OPTIONS

From home
1.FROM HOME. 22
39 In cyber
2.AT WORK.
café
3. CYBER CAFE.
21 At work
4.FROM PHONE.
18 From my
phone
QUESTION NO.4
How often do you surf the Airtel
Broadband Internet?

OPTIONS MORE THAN 8

HOURS A DAY
15
1.MORE THAN 8 5 TO 8 HOURS
HOURS A DAY. 10 A DAY
44
2.5 TO 8 HOURS A
3 TO 5 HOURS
DAY.
A DAY.
3. 3 TO 5 HOURS A
DAY. 31 LESS THAN 3
4.LESS THAN 3 HOURS A DAY.
HOURS A DAY.
QUESTION NO.5
What do you use the Airtel Broadband
Internet connection for, mostly?
OPTIONS

1.CHECKING AND 1.CHECKING AND SENDING

SENDING E-MAILS.. E-MAILS
2.CHECKING UP 9
WITH PEOPLES IN 2.CHECKING UP WITH
11
SOCIAL WEBSITES.
PEOPLES IN SOCIAL WEBSITES.
3. READING 44
MAGAZINES AND
OTHER
EDUCATIONAL READING MAGAZINES AND
JOURNALS. 36 OTHER
4.LISTENING TO
MUSIC AND 4.LISTENING TO MUSIC AND
MOVIES. MOVIES
QUESTION NO.6
How fast is your Airtel Broadband
Internet connection?

OPTIONS

1.BROAD BAND. 21
30
2.DIAL-UP. Broad band
3. EDGE/3G. Dial up
4.DO NOT KNOW. Edge
24
25 Don’t know
QUESTION NO.7
How reliable is your Airtel Broadband
Internet connection?

OPTIONS
Very
1.VERY RELIABLE. 8 reliable
2.NOT SO RELIABLE.
37
3. I AM JUST HAPPY THAT Not so
31
IT WORKS SOME TIMES. reliable
4.UNRELIABLE.
I am just
24
happy that
is work

Un reliable
QUESTION NO.8
How do you find the cost of Airtel
Broadband Internet service?

OPTIONS

Very
1.VERY EXPENSIVE 20 26
2.POOR SERVICE expensive
3. WORK AT EVERY poor service
PENNY. work at
4.CHEAP. 30 24 every penny
Cheap
 LEARNINGS

 COMPANY PROFILE OF
AIRTEL.
 PRIMARY DATA SEARCH.
 SECONDARY DATA SEARCH.
 FIELD WORK EXPERIENCE.
 DATA ANALYSIS.
 DATA COLLECTION.
 QUESTIONNAIRE
PREPARATION.
 TYPE OF QUESTIONS.
THANK YOU