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  • Questionare

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    Swas Swasti
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    This document contains a survey asking respondents to rate 5 statements on a scale of 1 to 5 regarding their favorite brand and purchasing habits. The statements gauge how much the respondent likes their favorite brand, if they have a preferred brand in a product category, how loyal they are to always buying their favorite brand regardless of other factors, how often they have purchased their favorite brand in the past, and if their favorite brand is unavailable would they go to another store rather than buy a substitute brand.

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    questionare

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    This document contains a survey asking respondents to rate 5 statements on a scale of 1 to 5 regarding their favorite brand and purchasing habits. The statements gauge how much the respondent likes their favorite brand, if they have a preferred brand in a product category, how loyal they are to always buying their favorite brand regardless of other factors, how often they have purchased their favorite brand in the past, and if their favorite brand is unavailable would they go to another store rather than buy a substitute brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Questionare

    Uploaded by

    Swas Swasti
    This document contains a survey asking respondents to rate 5 statements on a scale of 1 to 5 regarding their favorite brand and purchasing habits. The statements gauge how much the respondent likes their favorite brand, if they have a preferred brand in a product category, how loyal they are to always buying their favorite brand regardless of other factors, how often they have purchased their favorite brand in the past, and if their favorite brand is unavailable would they go to another store rather than buy a substitute brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    • Please rate the following statements on a 5 point scale from 5 (strongly agree) to 1 (strongly

    disagree).

    • I like this brand very much

    • In this product category I have a favorite brand

    • When buying X, I always buy my favorite brand, no matter what.

    • In the past, almost all of my purchases of (product class) have been of this brand.

    • If my favorite brand of (product class) is not available in the store, I would go to another store
    rather than buy a substitute

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