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  • RT1903B58 - Marketing Plan - MGT611 - GANESHA OVERSEAS PVT LTD 2

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    ishant01
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    The document outlines a marketing plan for a hardware products firm. The goals of the plan are to introduce the firm, increase market share, develop customer relationships, and build the firm's brand image. The pricing strategy will be penetrating pricing that varies by customer and delivery location. Promotion will include a website, free samples, and on-counter introductions. The firm is located in Railway Road, Karnal and sells products like wiremesh. The target market are wholesalers in Haryana cities like Karnal, Panipat, and Ambala. The two-year marketing budget is Rs. 50,000, with Rs. 7,000 for the initial website, Rs. 5,000 yearly for maintenance

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    RT1903B58_marketing plan_MGT611_GANESHA OVERSEAS PVT LTD 2

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    The document outlines a marketing plan for a hardware products firm. The goals of the plan are to introduce the firm, increase market share, develop customer relationships, and build the firm's brand image. The pricing strategy will be penetrating pricing that varies by customer and delivery location. Promotion will include a website, free samples, and on-counter introductions. The firm is located in Railway Road, Karnal and sells products like wiremesh. The target market are wholesalers in Haryana cities like Karnal, Panipat, and Ambala. The two-year marketing budget is Rs. 50,000, with Rs. 7,000 for the initial website, Rs. 5,000 yearly for maintenance

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    7 views7 pages

    RT1903B58 - Marketing Plan - MGT611 - GANESHA OVERSEAS PVT LTD 2

    Uploaded by

    ishant01
    The document outlines a marketing plan for a hardware products firm. The goals of the plan are to introduce the firm, increase market share, develop customer relationships, and build the firm's brand image. The pricing strategy will be penetrating pricing that varies by customer and delivery location. Promotion will include a website, free samples, and on-counter introductions. The firm is located in Railway Road, Karnal and sells products like wiremesh. The target market are wholesalers in Haryana cities like Karnal, Panipat, and Ambala. The two-year marketing budget is Rs. 50,000, with Rs. 7,000 for the initial website, Rs. 5,000 yearly for maintenance

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 7

    BY: SANAT CHAWLA

    ISHANT MONGA
    REEMA MAHAJAN
    HARENDER GAHLOT
     To introduce the firm.
     To increase the market share.
     To develop relationship with the customers.
     To create a BRAND IMAGE of our company.
    Price
    The pricing strategy will be penetrating pricing
    strategy & it would be different to each
    customer according to the demand and place of
    delivery.
    Promotion
    Several forms of advertising and promotion will
    be used like:
     Website.

     Samples.

     On counter introduction.
    Place
    Railway Road , Karnal.
    Product
    12*22
    14*24
    Wiremesh
     WHOLESELLERS OF VARIOUS CITIES
    DEALING IN HARDWARE PRODUCTS IN
    HARYANA. Eg:- Karnal , Panipat , Ambala ,
    Yamunanagar, Hisar, Sirsa, Sonepat , etc ..
    Marketing Budget will be Rs 50000 for first two
    years
    Website: It cost Rs 7000 to start a website and
    additional Rs 5000 for maintained of website
    yearly.
    Samples: It costs Rs 10000 for distributing free
    samples.
    On Counter Introduction: Rest 28000 is for on
    counter introduction which includes travelling
    expenses.
    THANK YOU

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