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  • Project Proposal: Strategic Brand Management

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    This project proposal outlines a strategic brand management study of three telecommunication and beverage brands - Pepsi in Lahore, Jazz in Islamabad, and Telenor in Islamabad. The proposal assigns two group members and lists a 9-phase, 8-week time plan to first select a brand, conduct interviews, take a brand inventory, define research questions, prepare and distribute a questionnaire, analyze the collected data, prepare a presentation, and submit a final report.

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    This project proposal outlines a strategic brand management study of three telecommunication and beverage brands - Pepsi in Lahore, Jazz in Islamabad, and Telenor in Islamabad. The proposal assigns two group members and lists a 9-phase, 8-week time plan to first select a brand, conduct interviews, take a brand inventory, define research questions, prepare and distribute a questionnaire, analyze the collected data, prepare a presentation, and submit a final report.

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    6 views2 pages

    Project Proposal: Strategic Brand Management

    Uploaded by

    hafizayub
    This project proposal outlines a strategic brand management study of three telecommunication and beverage brands - Pepsi in Lahore, Jazz in Islamabad, and Telenor in Islamabad. The proposal assigns two group members and lists a 9-phase, 8-week time plan to first select a brand, conduct interviews, take a brand inventory, define research questions, prepare and distribute a questionnaire, analyze the collected data, prepare a presentation, and submit a final report.

    Copyright:

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    PROJECT PROPOSAL

    STRATEGIC BRAND MANAGEMENT


    March 29, 2011

    ASSIGNED BY: Mr. Nadeem Mustafa

    GROUP MEMBERS: Sajid Ali [08208021] 08208021@gift.edu.pk

    Hafiz Ayub [08208020] hafizayub@live.com

    BRAND NAMES:

    i. PEPSI [ Lahore ]

    ii. JAZZ [ Islamabad ]

    iii. TELENOR [Islamabad ]


    TIME PLAN

    PHASES DURATION ACTIVITY


    st st
    1 Phase 1 Week Select Brand
    2nd Phase 2nd Week Conduct Interview
    3rd Phase 3rd Week Brand Inventory
    4th Phase 4th Week Define Research Questions
    5th Phase 5th Week Prepare Questionnaire
    6th phase 6th Week Fill Questionnaire
    7th Phase 7th Week Data Analysis
    6th Phase 8th Week Prepare Presentation
    9th Phase 9th Week Final Report

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