EXECUTIVE SUMMARY

The basic aim of Shaikh Leather Goods Company (SLGC) is to provide

international quality leather goods to its customers, which include bags, winter
wear, wallets, and many more products. The plan is to setup a factory on
highway near Hyderabad, and an official retail outlet in Hyderabad.

This company is a sole proprietorship business, owned by Miss Suman

Shaikh, who will look after the factory and retail shop which will be located in an
area where it would be easier for SLGC to target our target customers. The total
startup investment would be Rs 7,000,000. The investment by the owner would
not be enough so the remaining amount would be borrowed from a bank.

We will promote our products by almost each and every mean. Television
advertisements will be our main source of advertising as we can get a large
number of customers through it. Billboards and newspapers will also be used.
There will also be a magazine or catalog which will be printed annually, or
seasonally, in which new designs of the products or new products will be
introduced. Also, there would be an official website of the company that will be
released later, which will allow online shopping to those customers who are away
and cannot reach our retail shop.

Our organizational hierarchy will be divided into three levels of

management: upper, middle, and first-line managers. The managing directors will
be appointed for all departments: operations, marketing, and finance, one
managing director for each.

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