MOTHER DAIRY Questionnaire regarding milk

2.What is the frequency of purchasing milk ? a. Daily b. Twice a week c. Weekly 3. What brand of milk do you use ? a. Mother Dairy b.Amul c. Prag 4.How many members of your family use milk ? a. All b. Children c. Only children
Comment [A1]: Keep it open ended

5. How much amount do you spend on purchasing milk products? a. 3 thousands b. 4 thousands 5. 5 thousands 6. From where do you buy the product ? a. Retail outlet 7.What feature do you look for in the product ? a. Taste b. Brand c. Packaging 8.What kind of milk do you prefer ? a. Branded b. Non-branded

Comment [A2]: Put more options like price/variant/quality

Comment [A3]: Also add loose unbranded/loose branded/branded polypack

9. Does price factor influence you to buy Mother Dairy s milk ? a. yes- 60% b. No -40%

Comment [A4]: Not required

10.How easily is milk available to you? a .Very convenient b. Convenient

Comment [A5]: Not required

11. Do you find any additional utility by using Mother Dairy s milk ? a. Cost advantage b. Much nutrients 12. Does advertisement influence in your buying process? a. Yes 50 % b. No -50 % 13. The best thing which you like of Mother Dairy ? a. Distribution channel b. Taste of milk c. Price of milk 14.The thing which you don t like of Mother Dairy ? a. Fragrance of milk b. Customer relationship management c . Others Name- Murari Kumar Lloyd Business School

Comment [A6]: Keep it open ended

Comment [A7]: Keep it open ended j

Comment [A8]: Keep it opended

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