BROADCASTING CORPORATION

COMPANY OVERVIEW

METANOIA

COMPANY FACTS

Launched in 1991, STAR is the wholly owned subsidiary of News Corporation. STAR India is the most viewed network in Indian television. STAR was the pioneer of satellite television in Asia and initiated growth in television industry in the entire region. It is headquartered in Hong Kong, with regional offices in India, mainland China, Taiwan, Singapore, as well as in other south Asian countries. STAR has more than 300 million viewers in 53 countries and is watched by approximately 120 million viewers every day. STAR India has also taken the best of Indian content to a global audience, reaching the Indian Diaspora.

STAR TV is estimated to have made a growth of 10% in 20082009, whereas it registered a growth of 20% in 2007-2008*. STARs channels are now available in the U.S., the U.K., the Middle East, Australia, New Zealand, Singapore and Hong Kong.

*Source: Media Partners Asia (MPA)

STAR JOINT VENTURES

Over the years, STAR has established strategic alliances with a formidable array of companies, working closely together to explore business opportunities in the unique business environments of countries across Asia. These relationships help STAR to break new ground in content creation, distribution and sales. ESPN STAR Sports: (50%) A joint venture with ESPN Inc, ESPN STAR Sports has 19 networks covering 24 countries.

STAR DEN: (50%) STARDEN is 50:50 joint venture between STAR India Pvt Ltd and DEN Networks Limited (DEN) to create a platform for distributing television channels in India via all fixed networks including cable, DTH, IPTV, HITS and MMDS

Fox STAR Studios: (50%) A joint venture with Twentieth Century Fox to produce world-class local-language films in Asia for worldwide distribution.

Hathway Cable: (22.2%) Established by the Rajan Raheja Group, Hathway Cable is one of the largest multi service operators in India. It entered into strategic alliance with STAR in September 2000.

CONTD.
Tata Sky Ltd.: (20%) A joint venture with the Tata Group and Temasek, Tata Sky offers unprecedented direct-to-home satellite TV service in India, offering a host of programming choices and interactive features. Media Content and Communications Services (MCCS): (26%) A joint venture with ABP Pvt Ltd, MCCS broadcasts three news and current affairs channels in India, namely STAR NEWS (in Hindi), STAR ANANDA (in Bengali) and STAR MAJHA (in Marathi)
.

PRODUCT OFFERING
GEC CHANNELS INDIA

REGIONAL CHANNELS

GEC CHANNELS WORLDWIDE

SPORTS

MOVIES

Music

News

OTHERS

NETWORK VIEWERSHIP TRENDS

25 20 15 10 5 0 2005 2006 2007 2008 2009

19.2

18
16.6 16.4

15

Star Sun Zee

Sony

Sources: TAM Media Research

VIEWERSHIP TRENDS
27th Week GRP 2010

STAR

342

Zee

265 GRP

Colors

255 0

100

200

400 Source: TAM Media Research / Media Partners Asia (MPA)

300

RECENT LAUNCHES

Tere Liye the most recent launch (14/6/10) opened with a very good rating viz. 3.8 TVR. Sasural Genda Phool (3.1 TVR), Pratigya (5.1 TVR), Saathiya (2 TVR), Yeh Rishta (5.2 TVR), Bidaai (5 TVR), along with Zara Nach Ke Dikha in the non-fiction category (2.5 TVR), which has the channel seeing a growth of 108 GRPs over last week.

Source: Anupam Vasudev, Executive Vice President Marketing, STAR India Pvt Ltd/ TAM Media Research

STAR India announced two more of its channels Star One (Hindi) and Star Vijay (Tamil) are available on mobile TV.

Star is simultaneously working on bringing Star Player, its online video streaming portal, onto the mobile in the form of an application.

This is still undergoing trials and will be live in a few weeks.

HINDI GEC CHANNELS:

The pioneer in Indian television. STAR PLUS, STAR India flagship Hindi general entertainment channel, redefined Indian television with the launch of Kaun Banega Crorepati in 2001, catapulting the channel to a leadership position it still holds today. STAR One is one of India's most popular general entertainment channels, which, in addition to sister network STAR Plus contributes to a large pie of the hindi speaking market.

Source: Indiantelevision.com

HINDI MOVIE CHANNELS :

STAR GOLD
STAR Gold brings to audiences the best and biggest blockbusters from across the globe in Hindi. Star Gold is the first Indian channel to dub Hollywood blockbusters in Hindi and telecasting over 30 million viewers. The channel believes that the viewers are the centre of the brands and hence proving the audiences with highly entertainment programs with high quality video transmission.

MARKET SHARE:
Market Share based on the TRP ratings Q1 FY09

16% 5% 26%

Max Star Gold Zee Cinema Filmy

31%

22%

UTV

Source : TAM

SPORTS CHANNELS

ESPN Star Sports (or ESS and stylized as ESPN STAR Sports) is a joint venture between The Walt Disney Company (through ESPN Inc., which it directly owns) and News Corporation (through Star TV which it directly owns). ESPN Star Sports is currently in the process of down-linking of their new channel: "ESPNews India" to India.

SPORTS CHANNELS Broadcasting Rights

And many more

MARKET SHARE

Source : TAM Media Research Q1 FY09

MARATHI CHANNELS
Realistic, wholesome entertainment for the contemporary Maharashtrian family. Featuring innovative programs with the amalgamation of realism and wholesome family entertainment, STAR Pravah aims to capture the essence and cultural depth of the Marathi hinterland through its programming initiatives. Initiating its broadcast in 2008, STAR PRAVAH has already carved a significant market share and is poised to challenge ZEE MARATHI for the top spot .

3%

Marathi Channel

36%

37%

Star Majha IBN Lokmat Zee 24 Taas Others

24%

Source : TAM Media Research Q1 FY09

KEY PROPERTIES:
Olakh Raja shiv chhatrapati Nach baliye marathi

BENGALI CHANNELS
STAR Jalsha sets itself with the philosophy of 'celebrating a better tomorrow In line with the aspirations of millions of households in the new Bengal, STAR Jalsha is poised to be the brightest star in Bengali entertainment. It is a 24-hour free-to-air channel, and was launched on September 8, 2008. Provides an array of differentiated programming, fiction, non-fiction programmes, mythology movies and reality show for the resurging Bengali viewers . Star Jalsha is currently the number one Bengali channel in India with a market share of almost 51%.

Bengali Channels
12% Star Jalsha 21% 51% 16% ETV Bangla Zee Bangla Others

KEY PROPERTIES:
Bou Kotha Kou Bandhan Durga Ekhane Akash Neel

Source: TAM Media Research Q1 FY09

KANNADA CHANNEL
Market Share
Suvarna 19% 42% 17% ETV Kannada Kasturi Zee Kannada

15%

7%

Launched with the tag line "24 carat manoranjane", the channel airs soap operas, talk shows, news programmes, and game shows One of the most popular among its programmes is the Kannada version of the hit music talent show Idea Star Singer "Confident Star Singer.
Source : TAM Media Research

MALYALAM CHANNELS

Malayalam general entertainment channel Asianet, is the No. 1 channel in the Southern state of Kerala. The April 25th grand finale of the singing contest scored a record breaking TVR of 28.79 in its female target group, achieving a share of 71 percent and GRPs of 307 It holds an approximate share of 45% of the Kerala market.
Source: Report on SUN Network 2010

TAMIL CHANNELS

STAR Vijay (previously and still known as Vijay TV) is a popular Indian entertainment channel broadcasting in Tamil. It holds 8% of the market share second only to sun tv. The reality shows contribute to a major portion of the viewership.
Source: Report on SUN Network 2010

MUSIC CHANNEL

Channel [V] gives viewers a complete entertainment experience with programs on music, fashion, movies, gaming, travel and guiltypleasure reality series.

Monthly artist-focused campaigns The Chosen One and Spotlight - keeps viewers connected to the biggest names in music today.

NEWS CHANNEL

STAR News attracts 25% market share in the major 6 metros.

STAR Majha is a 24-hour free-to-air Marathi news channel broadcast in India based in Mumbai.

The agriculture programme SAAT BARACHYA BATMYA ( ) recently got the prestigious

KRISHI MITRA award from State government for its outstanding contribution in development of farmimg/rural community/environment etc.

INTERNATIONAL OFFERINGS

And many more.

INTERNATIONAL:

STAR has more than 300 million viewers in 53 countries and is watched by approximately 120 million viewers every day.

STAR Broadcasting Corporation controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles.

STAR worldwide,s third quarter operating results improved versus the same quarter a year ago on 43% advertising revenue gains led by the Indian market.

Star Select manages commercial distribution, sales, advertising sales and marketing for STAR's bouquet of 13 channels for the entire Middle East. International subscription contributed 20% of company top line in FY09.

UPCOMING VENTURES

STAR TV will also soon shift a part of its uplinking operations to India. This includes those of all India feeds, from here instead of Hong Kong. This move will make STAR India responsible for uplink and downlink of all Indian channels instead of STARs Hong Kong office. Launching regional language channels will remain the top priority, while the group will continue to explore other interest areas like the Home Shopping channel foray, movie production, and several other avenues. STAR India MassStore WorkFlow Asset Management (WAM) suite helps to store material in an orderly way, digitize new programs, and save the files in digital format.

EXPENSE HEADS

STAR is estimated to spend over $20 million annually on uplink of over 35 channels from Hong Kong.

India-centric channels will be shifted from Hong Kong to India for uplink, this move may lead to savings of 20-25% of the operational costs..

STAR India MassStore WorkFlow Asset Management (WAM) suite helps to store material in an orderly way, digitize new programs, and save the files in digital format.

REVENUE CONTRIBUTION

FY2009 Revenues: Rs 2200 crore

Source : Media Partners Asia (MPA)

REVENUE ANALYSIS
STARs third quarter operating results improved versus the same quarter a year ago on 43% advertising revenue gains led by the Indian mark. Star India is expecting its ad revenues to surge 10 per cent due to brand-oriented solutions. Star Indias revenue in the year to June 30 is expected to reach $550m, up 15 per cent over a year earlier, and operating profit $105m, 11 per cent higher, according to Media Partners Asia, a research firm.

CONTD.
STAR India insider says the company would have earned around Rs 850 crore-plus from subscription revenue in 2008-09, compared to around Rs 550 crore-plus in 2007-08, a jump of over 55%, while maintaining its overall ad revenue for the 2009 fiscal. STAR India could be worth more than 1.6 billion in Ebitda (earnings before interest, taxes, depreciation and amortisation) by the financial year ending June 2013.

BIBLIOGRAPHY

www.wikipedia.org www.afaqs.com www.indiatelevision.com www.startv.in www.exchange4media.com www.amapindia.com www.google.com www.scribd.com www.tamindia.com Newscorp 2010 Annual Report FICCI 2010 Report Adex analysis Cable & Satellite magazine Sun Network Annual Report

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THANK YOU
R.Vikram Karan Hinduja Aditi Jayaram Shreyasi Kanungo Nithin Menon Karthik K Manav Suri