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  • F0c25project 2011

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    Manish Chaudhary
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    This document provides instructions for an advertising and sales promotion project. Students must choose one of four case studies, select a brand from the same industry that withdrew from the market, and create an advertising and sales promotion campaign to relaunch the brand in India considering the selected case study. The campaign must include a radio jingle and outdoor ad. Additional promotional tools can be included but no more than three. The project submission is due by March 18, 2011 with no extensions and students can contact the faculty member with any questions.

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    f0c25project-2011

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    This document provides instructions for an advertising and sales promotion project. Students must choose one of four case studies, select a brand from the same industry that withdrew from the market, and create an advertising and sales promotion campaign to relaunch the brand in India considering the selected case study. The campaign must include a radio jingle and outdoor ad. Additional promotional tools can be included but no more than three. The project submission is due by March 18, 2011 with no extensions and students can contact the faculty member with any questions.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    7 views2 pages

    F0c25project 2011

    Uploaded by

    Manish Chaudhary
    This document provides instructions for an advertising and sales promotion project. Students must choose one of four case studies, select a brand from the same industry that withdrew from the market, and create an advertising and sales promotion campaign to relaunch the brand in India considering the selected case study. The campaign must include a radio jingle and outdoor ad. Additional promotional tools can be included but no more than three. The project submission is due by March 18, 2011 with no extensions and students can contact the faculty member with any questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Advertising and Sales Promotion Project

    Instructions for the project


    1. Study the given four case studies and choose any one. 2. Think and choose any brand from the same industry(as per the selected case) which has withdrawn from the market. 3. Create Advertising and sales promotion campaign for the relaunch of the brand in India. (considering the selected case) 4. These tools are compulsory: Radio jingle Outdoor Ad Notes: 1. No budget constraints but it should be feasible. 2. You can use other tools also (not more than three) preferably atleast one sales promotion tool. 3. Viva and presentation would be one-to-one basis. 4. Last date of submission: 18th March 2011 5. Last date would not be extended in any case. 6. Feel free to contact for doubt clarification

    Dharmendra Pandey Faculty ASB Dpandey2@amity.edu

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