()

20025461141

03-2

200

7 4

1.1
1.2

2.1
2.2

3.1
3.2

4.1
4.2

4.3
4.4

5.1
5.2
5.3

[1]

[2]

1
search engines
[3]

[4]

yahoo

,[5]

2
1997 8
2001 2002

2001 7

 2006 64

2001

google

google+++3721

[6]
3

[7]

[8]

[9]

[10]

B2C

Google

GoogleYahooMSN

2006 Google
Google

[11]
Google
Google
Google
Google
[12]
Google

B2B


812

1314
15--16
17

[1] 2006 [R]20067

[2] [N]
2007(5)
[3] [J]
2004(S1)37-38
[4] Google [J]2004(03)50-52
[5] [J]2005(02)100
[6] [R]IT 2007(1)
[7] [J]2005(01)188-190
[8] [EB/OL]
http://www.fullsearcher.com/n20051112144420735.asp2006
[9] [J]2006(08)6769
[10] [J]2006(6)
[11] [J]2006(09)75-77
[12] [J]2005(03)29-30

[13] [J]2006(5)
594-597
[14] [J]2005
(01) 265-266
[15] WEB [J]
2006(30)148-149
[16] [J]2005(03)
[17] Neil GandalThe dynamics of competition in the internet search engine market[J]
International Journal of Industrial Organization 200119(7)1103-1117