Sample Market Share Report 2004

PKF Consulting - Property Performance / Market Share Report
SAMPLE
December 2004
Occupancy Percent
%
Change
Average Daily Rate

2004
2003
-2.77
7.86
-2.77
7.86
142.45
150.00
142.45
150.00
153.89
145.24
153.89
145.24
64.48
58.79
62.42
57.13
-0.26
-7.13
-1.46
0.46
148.87
140.88
145.69
145.81
69.66
67.80
64.28
60.94
63.19
65.37
62.69
59.97
10.24
3.72
2.54
1.62
67.64
71.80
65.12
63.63
41.68
41.22
57.43
55.28
75.08
73.00
67.15
65.54
Revenue Per Available Room
%
Change
%
Change
Market Penetration
2003
-7.43
3.28
-7.43
3.28
83.88
90.00
83.88
90.00
93.21
80.80
93.21
80.80
-10.01
11.39
-10.01
11.39
101.88
91.84
105.30
94.38
107.30
86.69
101.88
91.84
105.30
94.38
107.30
86.69
154.36
149.46
154.12
147.30
-3.56
-5.74
-5.47
-1.01
95.74
76.91
89.61
83.68
99.53
87.87
96.21
84.15
-3.81
-12.47
-6.86
-0.56
84.90
91.18
94.63
96.83
80.33
88.28
93.30
91.53
100.08
95.57
93.38
87.46
150.29
152.43
147.39
148.32
161.42
159.30
156.65
151.81
-6.90
-4.31
-5.91
-2.30
104.69
103.35
94.75
90.38
101.99
104.13
98.20
91.03
2.65
-0.75
-3.51
-0.71
97.33
103.45
101.42
98.69
98.72
102.10
94.80
95.66
100.63
96.91
95.39
92.70
62.28
74.19
13.39
15.10
172.44
152.64
153.84
149.53
164.18
159.08
158.02
153.16
5.03
-4.05
-2.65
-2.37
116.64
109.60
100.18
95.14
68.42
65.58
90.76
84.67
70.48
67.12
10.38
12.37
43.35
44.08
54.54
52.98
73.19
65.61
23.12
23.71
175.58
168.32
158.80
153.79
141.47
129.25
155.32
149.08
24.11
30.23
2.24
3.16
131.84
122.88
106.63
100.80
61.32
56.97
84.71
78.98
115.00
115.69
25.88
27.63
76.79
73.30
68.74
66.82
57.84
56.16
55.09
53.51
32.76
30.52
24.78
24.87
174.50
169.82
161.69
156.69
155.26
161.00
155.31
151.15
12.39
5.48
4.11
3.67
133.99
124.48
111.14
104.70
89.81
90.43
85.56
80.88
49.19
37.65
29.90
29.45
95.46
97.21
76.53
75.01
69.87
68.01
58.91
65.01
55.65
55.19
29.91
15.38
25.55
23.23
176.48
179.86
164.05
160.41
146.95
146.45
154.02
150.34
20.10
22.81
6.51
6.70
135.06
134.91
114.62
109.10
86.58
95.21
85.71
82.97
55.99
41.70
33.73
31.49
98.01
110.35
101.92
97.34
99.17
97.78
74.64
77.57
70.48
69.23
68.74
68.12
57.32
56.84
8.58
13.87
22.96
21.80
173.59
176.49
165.33
162.70
151.42
157.13
153.62
151.38
14.64
12.32
7.62
7.48
129.56
136.91
116.52
112.63
104.09
107.04
88.05
86.04
24.47
27.91
32.33
30.90
103.93
99.10
101.67
98.23
99.16
98.41
82.26
85.40
71.77
71.00
71.59
69.41
58.89
58.22
14.90
23.04
21.87
21.95
181.25
175.83
167.33
164.43
158.77
155.68
154.31
151.94
14.16
12.94
8.44
8.22
149.10
150.15
120.09
116.74
113.65
108.06
90.87
88.46
31.19
38.95
32.16
31.97
75.55
76.17
72.15
71.52
79.35
82.42
60.97
60.69
-4.79
-7.58
18.34
17.84
182.64
180.11
168.96
166.13
163.55
156.36
155.53
152.56
11.67
15.19
8.63
8.89
137.98
137.20
121.91
118.82
129.78
128.87
94.83
92.58
6.32
6.46
28.56
28.34
78.93
83.26
72.76
72.57
80.38
80.93
62.72
62.51
-1.80
2.88
16.01
16.09
166.56
152.03
168.73
164.68
158.11
151.18
155.83
152.40
5.34
0.56
8.28
8.06
131.47
126.58
122.76
119.51
127.10
122.34
97.73
95.26
3.44
3.47
25.61
25.46
45.79
44.44
70.47
70.19
53.83
54.44
61.96
61.82
-14.94
-18.37
13.73
13.54
147.63
146.16
167.57
163.69
138.30
136.12
154.54
151.18
6.75
7.38
8.43
8.27
67.60
64.96
118.09
114.89
74.44
74.10
95.75
93.46
-9.19
-12.33
23.33
22.93
2003
58.89
60.00
58.89
60.00
60.57
55.63
60.57
55.63
64.31
54.60
61.51
57.39
2003
2004
2003
RevPAR
Penetration
2004
2004
2004
Rate Penetration
2004
2003
January
Competitive Market
Subject Property
Competitive Market - YTD
Subject Property - YTD
February
Competitive Market
Subject Property
March
Competitive Market
Subject Property
April
Competitive Market
Subject Property
106.15
98.90
88.52
96.89
93.96
95.85
97.71
96.26
97.20
96.92
94.97
93.29
97.23
101.68
95.87
91.36
93.20
92.91
97.60
97.14
96.85
95.98
94.53
93.24
97.10
97.32
103.70
92.90
100.69
97.13
96.91
97.32
94.21
94.53
99.66
99.89
109.97
97.61
95.18
96.80
103.77
105.67
102.83
98.54
96.66
97.72
May
Competitive Market
Subject Property
June
Competitive Market
Subject Property
July
Competitive Market
Subject Property
August
Competitive Market
Subject Property
September
Competitive Market
Subject Property
103.82
96.95
97.01
98.05
100.70
95.08
98.93
98.86
98.27
98.46
97.21
97.35
100.82
103.87
98.61
95.60
99.43
99.30
99.13
99.54
98.33
98.09
97.47
97.63
105.49
100.68
91.28
95.62
96.28
96.25
99.74
99.67
97.60
97.80
97.35
97.47
97.05
101.13
99.00
98.42
96.09
99.54
99.60
99.77
97.68
97.83
97.29
97.61
October
Competitive Market
Subject Property
November
Competitive Market
Subject Property
December
Competitive Market
Subject Property
Source: PKF Consulting
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PKF Consulting - Property Performance / Market Share Report

Average Daily Rate

Revenue Per Available Room

Source: PKF Consulting

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