Job Description Job title: Brand Manager Reporting to: General Manager Overall objective: To manage the allocated

portfolio of brands to maintain and develop relevant market sectors and market positions and to achieve a continuous growth of volumes and profits in line with the Company strategy. To develop new activities in related areas to grow the business in line with overall Company objectives. Main Tasks and Duties: Manage all aspects of the marketing mix for the brands; Achieving of the targets agreed in the business, market shares, sales, volumes, financial results; Coordinate market research, product and packaging development, advertising and promotions for the brands; Develop and maintain an understanding of the competitors and their brands and issues periodical analyses on competition; Plan, recommend an annual activity program for each brand; Implement agreed strategy and activity plans; Monitor sales by SKU on a weekly basis; update brand history on an annual basis; Preparation of support budgets and management of their expenditure; Manage contacts with the agency on the brands (advertising briefing; media planning, etc); Maintain relationship with Advertising Agencies, suppliers, Media Agencies; Analyse and propose alternate scenarios/tactics for the Profitable Company growth in accordance with the alleged Company strategies; Contribute to the construction and consolidation of the annual Business Plan and the long term Strategic Business Policy: Develops an intelligence network system for gathering relevant Market information, getting prior Management approval for any pecuniary or other obligations of the company. Reporting to: General Manager Colaborators: Area Sales Manager, Logistics Managers, Warehouse Manager, Financial Manager, Branch Manager.

Subordonates: Area Sales Supervisor, Promotional team.