vtrapezanoglou@eurobank.

gr
www.think-act.gr
LinkedIn
Athens MBA , 22/5/2012

& :


The red Queen effect Leigh Van Valen,

Lewis Carrolls "
,
,
, ..

:
( , )

,
.
( )

,
(flat economic universe)
/

, ()

3

 -

,

.. - ( ...1986)
, ,

, ,


: ,
, (process)



(.. )


(, , , )
(
, . ).

,
6


,


,
(mouse Windows Xerox Park Microsoft)

:
.
(, Global Innovation Outlook, 2004)

.
.
7

:
, ,

, ,
.
,
, , ,
,
.







8

 ...
: .
(Mario Marino, http://whatmatters.mckinseydigital.com)

,
.
: , ,
, ,
.
Jazz! ,


(micromanagement),
.
,

.
9


, .
anagers
Gary Hamel
DNA

...
,

...

,
? ,
=
10

 managers

11


( )
,
,
, /

&
, ,
( )

( )
, ,
( )
On-line / (.. edX / Harvard)

/
, & (. mobile, Web 2.0)
life-style, marketing Social Media

&
( , SaaS, cloud )

12

13

 :
(mash-up)

(, )


Quick Response Code QRC (augmented reality)
Human augmentation (

-
, .. )

internet
/

(.. )

Internet TV
User interface
Browser-oriented computing
Touch-screen
Mobile services
14

 T
Service Management
Multichannel service
Managing IT as a Business
SaaS
Outsourcing
Cloud
Open Source / Co-development
Application Stores
Social Media - Viral marketing
SOA Architecture
Enterprise Architecture
Internet of things
Cloud Computing - Virtualization

Security - privacy
15



(ROI)



(Big Data Management)

(, , ,

16


(consumerization)

,
.

(.. Applestore)
GPS

Nintendo/Sony/Microsoft

,
(, , , ..).
17

 Web 2.0
Web 2.0

Web 2.0

-
(.. , ,
, )

, ,

-


18


(..)

..
..

(enabler)

,

,


,

19

E
(
)
, , ,



Web 2.0
,



Marketing

20

21

Ideationconceptualization

Incubationexperimentation

ExecutionCommercialization

Marketing

/ /
22


R & D (2010: 0,50% , 2020: 1,5 %)


,

Spin-offs




Incubators
Accelerators
Clusters

/

partners

23

Death Valley

D
Source: Charles Wessner, US National Academy of Science

Research

and Development
(commercializing the result of academic research) are not systemically linked in many
countries
his gap is due to a number of reasons such as the lack of bridging funds
(illustrated above)
(mainly conducted by academia like universities)



( )

25

, internet

, ,
, ..

GPS,
Free press
,



..

- !
26

 - :

.


(20-30%)
,
, , , ..




,

27



, :

(customer intimation)

(effective partnership)

&

,

&



28


Marketing :


, ,
marketing

( )
,
. ..
,
.
( ), Dell
, /
Wi-Fi: Internet

( CRM,
Business Intelligence
..)
29

30

:
3
Internet :
1. Internet Internet banking

2. / mobile banking
.

/

3. & (NFC)
, /
,
( )
31

?!
32

33





2008
3,5 % 2007
(4,5 % ..)

2004

(60% 2008)
70.000
(2008)

34

(..
, ,
Brand)


/


2/3

(1992-2000)
1998-2000: Internet, e-commerce, ERPs,
CRM, BPM, networks

(, ,
brand ()

/

( customer experience)

35

36

Broadband bonus as % of GDP (OECD, 2012)

2006

2007

2008

2009

2010

Broadband bonus as a
% of GDP per capita in
2010

0,06

0,13

0,14

0,17

0,18

Quality-Adjusted
broadband bonus as a
% of GDP per capita in
2010

0,06

0,14

0,18

0,42

0,41

Measuring the Broadband Bonus in Thirty OECD Countries, OECD, 2012

37

38

(e-commerce,
e-invoicing, bundling ,
mobile services, TV )
,
,
(,
, , BI)



( , , , ,
, )
( )
&

/

- niche markets (internet of things, smart grids, monitoring)
( , /
, , , , e-Business)
( , ..)

: , ,

R&D,

- ( )

39

 ...

- --

( )
...,

40







,
( )

!

41