CHAPTER I

A STUDY ON CUSTOMER PREFERENCE TOWARDS IBAD

By G.KAMAL
Reg. no.:922011631016 PROJECT REPORT Submitted to the In Practical fulfillment on the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATIONIN ANNA UNIVERSITY CHENNAI-600 025

JUNE, 2011.

CONTENT
CHAPTER NO LIST OF TABLE LIST OF FIGURES

TITLE

PAGE NO 12 - 25 12 - 25

INTRODUCTION 1. INTRODUCTION OF TNPL LTD 2. REVIEW OF LITERATURE 3. OBJECTIVES OF STUDY 4. SCOPE OF STUDY 5. NEED OF STUDY 6. LIMITATION OF STUDY

1-7 1-2 3 4 5 6 7

PRODUCT PROFILE INTRODUCTION 2. RESEARCH METHODOLOGY 8-10 10-11

DATA ANALYSIS & INTERPRETATIONS

12-25

FINDINGS & SUGGESTION FINDINGS SUGGESTION CONCLUSION

26-28 26 27 28

5 6

BIBILIOGRAPHY APPENDIX

29 30

LIST OF TABLES
Table, NO 1.1 1.2 1.3 TABLE DISTRIBUTION OF RESPONDENT BY GENDER DISTRIBUTION OF RESPONDENT BY AGE
DISTRIBUTION OF RESPONDENT BY EDUCATION QUALIFICATION

PAGE NO 12 13 14

1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 1.14 1.15 1.16

DISTRIBUTION OF RESPONDENT BY PROFESSION DISTRIBUTION OF RESPONDENT BY SALARY DISTRIBUTION OF RESPONDENT BY PRODUCT DISTRIBUTION OF RESPONDENT BY PREFERENCE DISTRIBUTION OF RESPONDENT BY COMPANY DISTRIBUTION OF RESPONDENT BY PRICE DISTRIBUTION OF RESPONDENT BY TIME DISTRIBUTION OF RESPONDENT BY COMPETITION DISTRIBUTION OF RESPONDENT BY PRICE DISTRIBUTION OF RESPONDENT BY SIZE DISTRIBUTION OF RESPONDENT BY DISPLAY DISTRIBUTION OF RESPONDENT BY DESIGN DISTRIBUTION OF RESPONDENT BY SOUND

15 16 17 18 19 20 21 22 23 24 25 26 27

CHART
CHART NO 1.1 1.2 1.3

CHART DISTRIBUTION OF RESPONDENT BY GENDER DISTRIBUTION OF RESPONDENT BY AGE

DISTRIBUTION OF RESPONDENT BY EDUCATION QUALIFICATION

PAGE NO
12 13 14

1.4

DISTRIBUTION OF RESPONDENT BY PROFESSION DISTRIBUTION OF RESPONDENT BY SALARY DISTRIBUTION OF RESPONDENT BY PRODUCT DISTRIBUTION OF RESPONDENT BY PREFERENCE DISTRIBUTION OF RESPONDENT BY COMPANY DISTRIBUTION OF RESPONDENT BY PRICE DISTRIBUTION OF RESPONDENT BY TIME DISTRIBUTION OF RESPONDENT BY COMPETITION DISTRIBUTION OF RESPONDENT BY PRICE DISTRIBUTION OF RESPONDENT BY SIZE DISTRIBUTION OF RESPONDENT BY DISPLAY DISTRIBUTION OF RESPONDENT BY DESIGN DISTRIBUTION OF RESPONDENT BY SOUND DISTRIBUTION OF RESPONDENT BY CAPACITY

15

1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 1.14

16 17 18 19 20 21 22 23 24 25

DECLARATION I hereby declare that the project entitled A STUDY ON CUSTOMER PREFERENCE TOWARDS LCD TV IN VIRUDHUNAGAR submitted for the award of Master of Business Administration in Anna University of Technology, Chennai has been carried out under the guidance of Ms. vijayalkshmi, Assistant professor, Department of Management Studies, Sri Vidya College of Engineering and Technology, Virudhunagar, is my original work which does not form part of the award of any other Degree or Diploma.

Place: Virudhunagar Date:

Signature (G. kamal) (Reg.No:922011631016)

Sri Vidya College of Engineering and Technology, Virudhunagar Department of Management Studies CERTIFICATE

This is to certify that the project report titled A STUDY ON CUSTOMER PREFERENCE TOWARDS SERVICE QUALITY VIRUDHUNAGAR is a record done by S.AMAITHI SELVAM submitted in partial fulfillment of the requirement for the award of degree of Master of business Administration during the year 2011-2012.

Guide

CENTER

Internal Examiner

External

ACKNOWLEDGEMENT

First I thank the GOD for his presence and guidance which he showed upon me through the project. I express my sincere thanks to Dr. MUTHU, ME., Ph.D. Principal, Sri Vidya College of Engineering and Technology, Virudhunagar for providing necessary facilities for smooth conducting of the project work. I thank from the core of my heart Mr. J. JOHN IRUDAYA SUDHAKAR Head of the Department, Department of Management Studies, Sri Vidya College of Engineering and Technology, Virudhunagar for permitting me to undertake this project work. I extend my gratitude to Internal Guide Ms.VIJAYALAKSHMI for his guidance and encouragement for the successful accomplishment of the project. I am also elated to thank all my faculties for their tiredness efforts for guiding me to do the right things in the right way in spite of their tight schedule. It gives me immense pleasure to extend my sincere gratitude to my friends and family and all who helped me in the completion of this project successfully.

G.KAMAL

CHAPTER II

INTRODUCTION AND DESIGN OF THE STUDY

1.1 INDRODUCTION: Liquid-crystal display televisions (LCD TV) are television sets that use LCD display technology to produce images. LCD televisions are thinner and lighter than cathode ray tube (CRTs) of similar display size, and are available in much larger sizes. When manufacturing costs fell, this combination of features made LCDs practical for television receivers. In 2007, LCD televisions surpassed sales of CRT-based televisions worldwide for the first time,[ and their sales figures relative to other technologies are accelerating. LCD TVs are quickly displacing the only major competitors in the large-screen market, the plasma display panel and rear-projection television. LCDs are, by far, the most widely produced and sold television display type. LCDs also have a variety of disadvantages. Other technologies address these weaknesses, including organic light-emitting diodes (OLED), FED and SED, but as of 2011 none of these have entered widespread production. LCD is an acronym for Liquid Crystal Display a technology used largely on televisions, laptops and computer monitors. It is worth mentioning that LCD is not the same as Plasma although they do produce the same results in terms of image quality. LCD uses the properties of polarized light to display images. Liquid crystal solution that is divided into individual pixels is inserted between two transparent polarized panels and sandwiched together to form a LCD screen. In the early days the LCD technology was mainly used on small digital products like watches, calculators and portable video game devices. Over the years the technology has been improved considerably and consequently imported to other devices like laptops. It took some time before LCD monitors and TVs became widely available because the earlier models had many drawbacks namely the lack of image quality. This tendency was inverted with the introduction of affordable LCD TVs and monitors. The new generation of LCD monitors have been improved especially in terms of energy consumption and the much needed image quality. Nowadays the main advantages presented by LCD technology are centered in the fact that it allows the screen to be much thinner than the traditional cathode ray tube (CRT) and consumes less power because they work by blocking light rather than emitting it. The life expectancy of a LCD screen, although it can vary considerably among the different brands, lasts on average for up to 60,000 viewing hours. In the end the LCD technology provides a significantly superior image than the old CRT monitors and TVs.

1.2 REVIEW OF LITERATURE: Review of literature to analyze the Customer preference on LCD TV and analyze area in virudhunagar, to collecting the questionnaire methods, collecting primary data, secondary data. The project considering main sources in Customer want to buy LCD TV analyze the Customer satisfaction to the product.

1.3 SCOPE OF LCD TV: I don't know if I can just hook my new TV up to the standard cables that connect my DVR, DVD player and current TV, or if I will need to also get an HDMI cable for my new LCD TV to work. Or is it just a matter of picture quality.If so, is there a noticeable difference with or without HDMI cable.I used to connect my PC to my CRT TV using S-VIDEO to SCART. Now, I have a brand-new 40 inch TV, which supports SCART, HDMI and VGA. My PC has SVIDEO and DVI.I'm trying to setup a Windows MediaCenter in my living room. Ideally would like a PC with MediaCenter with TV tuner and HDMI outputs to drive a 42" LG LCD TV. Any suggestions.I'm trying to setup a Windows MediaCenter in my living room. Ideally would like a PC with MediaCenter with TV tuner and HDMI outputs to drive a 42" LG LCD TV.

1.4 Objective for study: One of Britains most influential Independent Production Companies creating comedy, entertainment, factual entertainment & daytime TV for a range of broadcasters I used my TV for my computer for about an hour. 52inch LED smart TV. This was about 4 months ago because I got an incredibly expensive TV and thought I would go nuts.I used it for maybe an hour before I hooked it back up to my 27inch monitors. Suffice to say, if you don't realize how bad it is for not only your eyes, your TV and really your ability to play a game with any actual micromanagement, then somethings wrong with you. It's terrible and it's STUPID. Did you ever think that maybe, just MAYBE, theres a reason you do not find massive computer monitors like you can TVs? There's a reason for that and I hope you try going to court, you clearly require a reality check.

1.5 NEED FOR LCD TV: A place to hang it or place it on a stand. Input sources: DVD, VCR, video game console (X-box, PS3), Satellite or Cable Box, Blu-ray disc or HD-DVD player. In addition, most LCD televisions will accept an input from your PC (check the user manual or look at the input panel on the set to make sure in a specific case). Also, if your your LCD has an ATSC tuner built-in (most do), you can purchase either an indoor or outdoor antenna to receive free over-the-air HDTV broadcasts, provided you are well-positioned geographically in relation to your local TV broadcast stations. A sound system. Although almost all LCD televisions have an internal sound system, it is best to connect it to a home theater receiver for optimum home theater enjoyment.

1.6 Limitations for study: When it comes to cost per diagonal inch of screen surface, flatscreen TVs are the most expensive video products on the market. The cost of a larger plasma TV will cause the buyer to consider alternatives. LCD flatscreens are available in higher resolution than are plasmas Plasma TVs in particular have been know to have problems with burn-in.

1.2 Product profiles

Good points :

Good remote control. Has good, detailed blacks when viewing Blu-ray Disc (BD) movies. Picture-in-picture capability (one TV channel and one external input). Remote control can be used to operate some other video devices.

Bad points :

Some assembly required (stand). Poor on-board controls - they're on top of the TV and would be difficult to access if wallmounted. Overall image is less bright than the other TVs in this test - would not be a good choice for frequent viewing in a brightly lit room. Doesn't have a channel skip or equivalent feature (but does have Favourites).

CHAPTER II

RESEARCH METHODOLOGY: Research comprises defining and redefining problems, formulating hypothesis or suggesting solutions, collecting, organizing and evaluating data, making deduction and research conclusions, and at last carefully testing the conclusion to determine whether they fit the formulating hypothesis.

RESEARCH: Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically.

RESEARCH DESIGN: Descriptive research design has been adopted for the study. Descriptive studies are concerned with describing the characteristics or behavior of a particular individual or a group. Most of the social research comes in this category. The study was conducted in Virudhunagar.

SAMPLING DESIGN: Simple random sampling was adopted for the study. A simple random sampling is a sample generated by a process that guarantees in the long run, that every possible sample of a given size will be selected with known and equal.

METHOD OF DATA COLLECTION: The data collection was been done by meting the respondents personally and by administering the questionnaires. General options and views of the respondents were recorded and taken into consideration for analysis.

PRESENTATION OF THE DATA: After the collection of data it was edited to assure consistency and uniformity in the responses and to arrive at a conclusion. Graphical representation also helped a great deal. Simple percentage analyses were used in a data presentation, which helped in bringing out the real differences of the deviation from the reality.

CHAPTER III

DATA ANALYSIS & INTERPRETATIONS

TABLE 1.1 Distribution of Respondents by Gender
Cumulative Percent 56.0 100.0

Frequency Valid male female Total System 14 11 25 1 26

Missing Total

Percent 53.8 4 96.2 3.8 100.0

Valid Percent 56.0 44.0 100.0

Sources: primary Interpretation: From the above table 2.1.1 shows it is identifiable that the respondent are male respondents of with 56% and female respondents of with 44% of percentage calculation.

CHART1.1 Distribution of Respondents by Gender

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Valid Missing Total age group Cumulative Percent age group Valid Percent age group Percent

TABLE 1.2 Distribution of Respondents by qualification

Cumulative Percent 21.7 56.5 82.6 100.0

Frequency Valid school level ug level pg level other Total System 5 8 6 4 23 3 26

Missing Total

Percent 19.2 30.8 23.1 15.4 88.5 11.5 100.0

Valid Percent 21.7 34.8 26.1 17.4 100.0

Sources: primary Interpretation: From the above table 2.1.2 shows it is identifiable that the respondent are ug level respondents of with 30.8% and pg level respondents of with 23.1% of the percentage calculation.

CHART1.2 Distribution of Respondents by Qualification

other pg level ug level school level 0 2 4 6 8 10 Series1

TABLE 2.1.3 Distribution of Respondents by age group

Frequency Valid Below-20 20-30 30-40 40-above Total Missing Total System 14 11 25 1 26

Percent 53.8 42.3 96.2 3.8 100.0

Valid Percent 56.0 44.0 100.0

Cumulative Percent 56.0 100.0

Sources: primary Interpretation: From the above table 2.1.3 shows it is identifiable that the respondent are male respondents of with 56% and female respondents of with 44% of percentage calculation.

CHART 2.1.3 Distribution of Respondents by age group

14 12 10 8 6 4 2 0 male female Series1

TABLE 2.1.4 Distribution of Respondents by profession Cumulative Percent 28.0 52.0 72.0 96.0 100.0

Frequency Valid selfe employed govt.employee private employee student 23.00 Total Missing Total System 7 6 5 6 1 25 1 26

Percent 26.9 23.1 19.2 23.1 3.8 96.2 3.8 100.0

Valid Percent 28.0 24.0 20.0 24.0 4.0 100.0

Sources: primary Interpretation: From the above table 2.1.4 shows it is identifiable that the respondent are govt.employee respondents of with 23.1% and student respondents of with 23.1% of percentage calculation.

CHART 2.1.4
Distribution of Respondents by profession

7 6 5 4 3 2 1 0 Series1

TABLE 2.1.5 Distribution of Respondents as salary Cumulative Percent 28.0 56.0 80.0 100.0

Frequency Valid below 15000 15000-20000 20000-25000 above-25000 Total System 7 7 6 5 25 1 26

Missing Total

Percent 26.9 26.9 23.1 19.2 96.2 3.8 100.0

Valid Percent 28.0 28.0 24.0 20.0 100.0

Sources: primary Interpretation: From the above table 2.1.5 shows it is identifiable that the respondent are below 15000 respondents of with 26.9% and 20000-25000 respondents of with 23.1% of percentage calculation.

CHART 2.1.5
Distribution of Respondents as salary

8 7 6 5 4 3 2 1 0 below 15000 15000-20000 20000-25000 above-25000 Series1

TABLE 2.1.6 Distribution of Respondents by product Cumulative Percent 20.0 44.0 72.0 100.0

Frequency Valid clarity size less costly others Total Missing Total System 5 6 7 7 25 1 26

Percent 19.2 23.1 26.9 26.9 96.2 3.8 100.0

Valid Percent 20.0 24.0 28.0 28.0 100.0

Sources: primary Interpretation: From the above table 2.1.6 shows it is identifiable that the respondent are less costly respondents of with 26.9% and size of respondents with 23.1% of percentage calculation.

CHART 2.1.6
Distribution of Respondents by product

7 6 5 4 3 2 1 0 clarity size less costly others Series1

TABLE 2.1.7 Distribution of Respondents by MRP Frequency Valid below-15000 15000-20000 20000-25000 25000-above Total Missing Total Sources: primary System 11 5 6 3 25 1 26 Percent 42.3 19.2 23.1 11.5 96.2 3.8 100.0 Valid Percent 44.0 20.0 24.0 12.0 100.0 Cumulative Percent 44.0 64.0 88.0 100.0

Interpretation: From the above table 2.1.7 shows it is identifiable that the respondent are lbelow-15000 respondents of with 42.3% and 25000 above of respondents with 12.0% of percentage calculation.

CHART 2.1.7
Distribution of Respondents by MRP

7 6 5 4 3 2 1 0 clarity size less costly others

Series1

TABLE 2.1.8 Distribution of Respondents by competition

Frequency Valid one hour two hour three hour morethen hour Total Missing Total System 7 7 5 6 25 1 26

Percent 26.9 26.9 19.2 23.1 96.2 3.8 100.0

Valid Percent 28.0 28.0 20.0 24.0 100.0

Cumulative Percent 28.0 56.0 76.0 100.0

Sources: primary Interpretation: From the above table 2.1.8 shows it is identifiable that the respondent are one hour respondents of with 26.9% and morthen of respondents with 23.2% of percentage calculation.

CHART 2.1.8
Distribution of Respondents by competition

7 6 5 4 3 2 1 0 one hour two hour three hour morethen hour Series1

TABLE 2.1.9 Distribution of Respondents by price

Frequency Valid sony samsung lg other Total Missing Total Sources: primary System 6 7 6 5 24 2 26

Percent 23.1 26.9 23.1 19.2 92.3 7.7 100.0

Valid Percent 25.0 29.2 25.0 20.8 100.0

Cumulative Percent 25.0 54.2 79.2 100.0

Interpretation: From the above table 2.1. 9shows it is identifiable that the respondent are sony respondents of with 32.1% and other of respondents with 19.2% of percentage calculation.

CHART 2.1.9
Distribution of Respondents by price

other

lg Series1 samsung

sony

TABLE 2.1.10 Distribution of Respondents by size Cumulative Percent 20.0 44.0 76.0 100.0

Frequency Valid higly satisfy satisfy dissatisfied highly dussatisfy Total Missing Total Sources: primary System 5 6 8 6 25 1 26

Percent 19.2 23.1 30.8 23.1 96.2 3.8 100.0

Valid Percent 20.0 24.0 32.0 24.0 100.0

Interpretation: From the above table 2.1.10 shows it is identifiable that the respondent are highly satisfy respondents of with 19.2% and dissatisfy of respondents with 23.1% of percentage calculation.

CHART 2.1.10
Distribution of Respondents by size

8 6 4 2 0 higly satisfy satisfy Series1 dissatisfied highly dussatisfy Series1

TABLE 2.1.11 Distribution of Respondents by display Cumulative Percent 28.0 48.0 72.0 100.0

Frequency Valid highly satisfied satisfied dissatisfied highly dissatisfied Total Missing Total Sources: primary System 7 5 6 7 25 1 26

Percent 26.9 19.2 23.1 26.9 96.2 3.8 100.0

Valid Percent 28.0 20.0 24.0 28.0 100.0

Interpretation: From the above table 2.1.11 shows it is identifiable that the respondent are highly satisfyl respondents of with 26.9% and highly dissatisfy of respondents with 26.2% of percentage calculation.

CHART 2.1.11
Distribution of Respondents by display

7 6 5 4 3 2 1 0 fighly satisfied satisfied dissatisfied highly dissatisfied Series1

TABLE 2.1.12 Distribution of Respondents by design Cumulative Percent 20.0 52.0 72.0 100.0

Frequency Valid highly dissatisfied satisfied dissatisfied highly dissatisfied Total Missing Total Sources: primary System 5 8 5 7 25 1 26

Percent 19.2 30.8 19.2 26.9 96.2 3.8 100.0

Valid Percent 20.0 32.0 20.0 28.0 100.0

Interpretation: From the above table 2.1.12 shows it is identifiable that the respondent are highly satisfy respondents of with 19.2% and highly dissatisfy of respondents with 26.9% of percentage calculation.

CHART 2.1.12
Distribution of Respondents by design

highly dissatisfied

dissatisfied Series1 satisfied

highly dissatisfied

TABLE 2.1.13 Distribution of Respondents by display

Frequency Valid highly satisfied satisfied dissatisfied highly dissatisfied Total Missing Total Sources: primary System 7 5 6 7 25 1 26

Percent 26.9 19.2 23.1 26.9 96.2 3.8 100.0

Valid Percent 28.0 20.0 24.0 28.0 100.0

Cumulative Percent 28.0 48.0 72.0 100.0

Interpretation: From the above table 2.1.13 shows it is identifiable that the respondent are highly satisfy respondents of with 26.9% and size of respondents with 26.9% of percentage calculation.

CHART 2.1.13
Distribution of Respondents by display

highly dissatisfied

dissatisfied Series1 satisfied

highly satisfied 0 1 2 3 4 5 6 7

TABLE 2.1.14 Distribution of Respondents by sound Cumulative Percent 32.0 52.0 76.0 100.0

Frequency Valid highly satisfied satisfied dissatisfied highly dissatisfied Total Missing Total Sources: primary System 8 5 6 6 25 1 26

Percent 30.8 19.2 23.1 23.1 96.2 3.8 100.0

Valid Percent 32.0 20.0 24.0 24.0 100.0

Interpretation: From the above table 2.1.14 shows it is identifiable that the respondent are highly satisfy respondents of with 30.8% and highly dissatisfy of respondents with 23.1% of percentage calculation.

CHART 2.1.14
Distribution of Respondents by sound

8 6 4 2 0 highly satisfied satisfied Series1 dissatisfied highly dissatisfied Series1

TABLE 2.1.15 Distribution of Respondents by capacity

Frequency Valid highly satisfied satisfie3d dissatisfied highly dissatisfy Total Missing Total System 8 7 5 5 25 1 26

Percent 30.8 26.9 19.2 19.2 96.2 3.8 100.0

Valid Percent 32.0 28.0 20.0 20.0 100.0

Cumulative Percent 32.0 60.0 80.0 100.0

Sources: primary Interpretation: From the above table 2.1.15 shows it is identifiable that the respondent are highly satisfy respondents of with 30.8% and highly dissatisfy of respondents with 19.2% of percentage calculation.

CHART 2.1.15
Distribution of Respondents by capacity

highlt dissaisfied

dissatisfied

satisfie3d

Series1

highly satisfied

CHAPTER IV FINDINGS AND SUGGESTIONS

4.1 FINDINGS: It is identifiable that the respondents are male respondents of the customer with 52% and least concern of the respondents are related to female with 48%. It is identifiable that the respondents are UG level respondents of the customer with 36% and least concern of the respondents are related to others with 8%. It is identifiable that the respondents are self employee respondents of the customer with 28% and least concern of the respondents are related to others with 4%. It is identifiable that the respondents are 10000-20000 respondents of the customer with 36% and least concern of the respondents are related to above 30000 with 4%. It is identifiable that the respondents are yes respondents of the customer with 52% and least concern of the respondents are related to no with 48%. It is identifiable that the respondents are samsung respondents of the customer with 40% and least concern of the respondents are related to apple with 12%. It is identifiable that the respondents are clarity and less costly respondents of the customer with 36% and least concern of the respondents are related to others with 8%. It is identifiable that the respondents are once in a week respondents of the customer with 32% and least concern of the respondents are related to once in a day with 12%. It is identifiable that the respondents are LG and others respondents of the customer with 28% and least concern of the respondents are related to apple with 20%.

It is identifiable that the respondents are satisfied respondents of the customer with 40% and least concern of the respondents are related to highly dissatisfied with 4%.

4.2 SUGGESTI0N: It is identifiable that the respondents are yes respondents of the customer with 52% and least concern of the respondents are related to no with 48%. It is identifiable that the respondents are samsung respondents of the customer with 40% and least concern of the respondents are related to apple with 12%. It is identifiable that the respondents are clarity and less costly respondents of the customer with 36% and least concern of the respondents are related to others with 8%. It is identifiable that the respondents are once in a week respondents of the customer with 32% and least concern of the respondents are related to once in a day with 12%. It is identifiable that the respondents are LG and others respondents of the customer with 28% and least concern of the respondents are related to apple with 20%.

CHAPTER V

CONCLUTION: The customer is mostly to preferred in quality, brand, price and advanced technology features of productive based to buy the product. The good feature in favorable brand to buy the product. 95% of the customers brand based to buy the product.75% of the customers advanced technology features to buy the product. 50% of the customers quality based to buy the product and only 25% of the customers to buy the product in low price.

CHAPTER VI BIBILIOGRAPHY
6.1 REFERENCE: www.google.com Book reference