Questionnaire

Dear respondent, I am a management student doing summer training in PARLE PRODUCTS LIMITED. During this summer training programme, I have to do a research project on market share of Parle and its competitors and visibility of their biscuits. The questionnaire is part of the project. Please answer to the best of your knowledge and judgement. Information given by you will be kept confidential and used for the purpose of this project.

PROVISIONAL STORE NAME OF OUTLET CONTACT PERSON ADDRESS

SELF-SERVICE

BAKERY

CONTACT NUMBER Do you have Parle product? Yes ( ) No ( )

Monthly sales of biscuits (in Rs (LACS)): ITC BRITANNIA PARLE OTHERS

Does packaging affect the sale of biscuits? Yes ( ) No ( ) .........

Which company is giving better services to you

Is Parle delivery boy displayed the stock on shelf? Yes ( ) No ( )

Is Parle company field force visiting your outlet? Yes ( ) No ( ) if yes, what is the frequency?........................................

Are you getting credit from distributor? ITC BRITANNIA PARLE OTHERS

Which Marie biscuit is maximum sold in your shop? Parle Marie ( ) Britannia Marie Gold ( ) Sunfeast Marie Lite ( )

Is your outlet/store sale affected by the upcoming of malls & retail chains in the market? Yes ( ) No ( )