Project work on

Business studies

TOPIC:- MARKETING MANAGEMENT

SUBMITTED BY:-

 NAME : SAMARJIT DAS

 CLASS : XII SECTION : C
 ROLL NO :
 STREAM : COMMERCE SESSION 2020 - 21

CERTIFICATE
 This is to certify that SAMARJIT DAS of Class 12 Stream
Commerce Roll No ……………… of South Point School, Guwahati
has completed this project successfully according to the new
NCERT syllabus as a part of the PARTICAL EXAMINATION of the
new year 2020 – 2021, under my supervision. He has taken keen
interest and shown utmost sincerity in completion of this project.

I certify that this project is up to my expectation level and completed

as per the guidelines issued by CENTERAL BOARD OF
SECONDARY EDUCATION (CBSE).NEW DELHI.

Signature Signature Signature

PRINCIPAL EXTERNAL Mrs. Bandana Sharma

Mr. Krishnanjan Chanda

ACKNOWLEDGEMENT
 I WOULD LIKE TO EXPRESS MY SPECIAL THANKS OF
GRATITUDE TO OUR TEACHER MRS.BANDANA SHARMA,
AS WELL AS OUR PRINCIPAL MR. KRISHNANJAN CHANDA
WHO GAVE US THE GOLDEN OPPORTUNITY TO DO THIS
WONDERFUL PROJECT OF BUSINESS STUDIES ON
‘MARKETING MANAGEMENT’,WHO ALSO HELPED ME IN
COMPLETING MY PROJECT. I CAME TO KNOW ABOUT SO
MANY NEW THINGS I AM REALLY THANKFUL TO THEM.
SECONDLY I WOULD ALSO LIKE TO THANK MY PARENTS
AND FRIENDS WHO HELPED ME A LOT IN FINALIZING THIS
PROJECT WHITHING THE LIMITED TIME FRAME.
 CONTENT’S
SL.NO. TITLE PAGE NO.

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MARKETING MANAGEMENT
MARKETING AND IT’S
FEATURES
THE MARKETING MIX
ADVANTAGES OF MARKETING
MANAGEMENT
 MY PRODUCT

WHY I HAVE SELECTED THIS PRODUCT?

INTRODUCTION
LICENSE AND PERMISSION
 COMPETITORS
1. DAIRYMILK:
2. KIT KAT:
3. MILKYBAR:
4. 5 STAR
 USP (UNIQUE SELLING PRICE)

SD

TAGLINE
TTTTGSGGGSVSGGFFFFFFFFFFFFFFFFF
 LOGO

TAGLINE
BRING
SMILE

ON YOUR
FACE
PACKAGING
LABELLING
CHANNEL OF DISTRIBUTION
Warehousing
Transportation
Promotion
 Pricing strategy
Selling price to: wholesellers
100

90

80

70

60

50

40

30

20

10

0
KITKAT MILKYBAR DAIRY MILK 5 STAR CHOKY
 SELLING PRICE TO: RETAILERS

120

100

80

60

40

20

0
KIT KAT DAIRY MILK 5 STAR CHOKY MILKY BAR

SELLING PRICE TO CONSUMER

 Chart Title
100

95

90

85

80

75

70
KITKAT MILKYBAR DAIRY MILK 5 STAR CHOKY

PRICE STRATEGY
PRODUCT WHOLESALER RETAILER CONSUMER
KIT KAT
MILKY BAR
DAIRY MILK
5 STAR
CHOKY

SALES PROMOTION TECHNIQUES

INSIDE THE BOX SURPRICE!!!
SURPRICE FOR KIDS!!!
CONCLUSION

BIBLOGRAPHY