SOUTH POINT SCHOOL

CENTRAL BOARD OF SECONDARY EDUCATION

AISSCE(2020-21)

PROJECT WORK ON ACCOUNTANCY

TOPIC:-ANALYSIS OF FINANCIAL STATEMENT

SUBMITTED BY:-

 NAME : SAMARJIT DAS

 CLASS : XII SECTION : C
 ROLL NO :
 STREAM : COMMERCE SESSION 2020 - 21
 CERTIFICATE
This is to certify that SAMARJIT DAS of Class 12 Stream
Commerce Roll No ……………… of South Point School, Guwahati
has completed this project successfully according to the new
NCERT syllabus as a part of the PARTICAL EXAMINATION of the
new year 2020 – 2021, under my supervision. He has taken keen
interest and shown utmost sincerity in completion of this project.

I certify that this project is up to my expectation level and completed

as per the guidelines issued by CENTERAL BOARD OF
SECONDARY EDUCATION (CBSE).NEW DELHI.

Signature Signature Signature

PRINCIPAL EXTERNAL Mr. Prasanjit
 ACKNOWLEDGEMENT
At the very outset, I would like to express my hearties gratitude to our
respected teacher and guide, MR. PRASENJIT
BHATTACHARJEE, who gave me the opportunity to work on this
project. He extended his valuable guidance and cooperation
throughout this work.

I would also like to thank our principal Sir, MR. KRISHNANJAN

CHANDA to provide the required facilities essential for this work.
Gratitude also goes to the C.B.S.E. forgiving the opportunity to
prepare the
SPECIFIC PROBLEM ON
CASH FLOW
SIGNIFICANSE OF
PROJECT WORK
Batttacharjee

Mr. Krishnanjan Chanda

ACKNOWLEDGEMENT

I WOULD LIKE TO EXPRESS MY SPECIAL THANKS OF

GRATITUDE TO OUR TEACHER MR PRASANJIT
BHATTACHARJEE, AS WELL AS OUR PRINCIPAL MR.
KRISHNANJAN CHANDA WHO GAVE US THE GOLDEN
OPPORTUNITY TO DO THIS WONDERFUL PROJECT .
SECONDLY I WOULD ALSO LIKE TO THANK MY PARENTS
AND FRIENDS WHO HELPED ME A LOT IN FINALIZING THIS
PROJECT WHITHING THE LIMITED TIME FRAME.
SL.NO. TITLE PAGE NO.

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…………………………………………………X…………………………………………....
MARKETING MANAGEMENT
MARKETING AND IT’S
FEATURES
THE MARKETING MIX
ADVANTAGES OF MARKETING
MANAGEMENT
 MY PRODUCT

WHY I HAVE SELECTED THIS PRODUCT?

INTRODUCTION
LICENSE AND PERMISSION
 COMPETITORS
1. DAIRYMILK:
2. KIT KAT:
3. MILKYBAR:
4. 5 STAR
 USP (UNIQUE SELLING PRICE)

SD

TAGLINE
TTTTGSGGGSVSGGFFFFFFFFFFFFFFFFF
 LOGO

TAGLINE
BRING
SMILE

ON YOUR
FACE
PACKAGING
LABELLING
CHANNEL OF DISTRIBUTION
Warehousing
Transportation
Promotion
 Pricing strategy
Selling price to: wholesellers
100

90

80

70

60

50

40

30

20

10

0
KITKAT MILKYBAR DAIRY MILK 5 STAR CHOKY
 SELLING PRICE TO: RETAILERS

120

100

80

60

40

20

0
KIT KAT DAIRY MILK 5 STAR CHOKY MILKY BAR

SELLING PRICE TO CONSUMER

 Chart Title
100

95

90

85

80

75

70
KITKAT MILKYBAR DAIRY MILK 5 STAR CHOKY

PRICE STRATEGY
PRODUCT WHOLESALER RETAILER CONSUMER
KIT KAT
MILKY BAR
DAIRY MILK
5 STAR
CHOKY

SALES PROMOTION TECHNIQUES

INSIDE THE BOX SURPRICE!!!
SURPRICE FOR KIDS!!!
CONCLUSION

BIBLOGRAPHY