Professional Documents
Culture Documents
Business studies
SUBMITTED BY:-
CERTIFICATE
This is to certify that SAMARJIT DAS of Class 12 Stream
Commerce Roll No ……………… of South Point School, Guwahati
has completed this project successfully according to the new
NCERT syllabus as a part of the PARTICAL EXAMINATION of the
new year 2020 – 2021, under my supervision. He has taken keen
interest and shown utmost sincerity in completion of this project.
ACKNOWLEDGEMENT
I WOULD LIKE TO EXPRESS MY SPECIAL THANKS OF
GRATITUDE TO OUR TEACHER MRS.BANDANA SHARMA,
AS WELL AS OUR PRINCIPAL MR. KRISHNANJAN CHANDA
WHO GAVE US THE GOLDEN OPPORTUNITY TO DO THIS
WONDERFUL PROJECT OF BUSINESS STUDIES ON
‘MARKETING MANAGEMENT’,WHO ALSO HELPED ME IN
COMPLETING MY PROJECT. I CAME TO KNOW ABOUT SO
MANY NEW THINGS I AM REALLY THANKFUL TO THEM.
SECONDLY I WOULD ALSO LIKE TO THANK MY PARENTS
AND FRIENDS WHO HELPED ME A LOT IN FINALIZING THIS
PROJECT WHITHING THE LIMITED TIME FRAME.
CONTENT’S
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…………………………………………………X…………………………………………....
MARKETING MANAGEMENT
MARKETING AND IT’S
FEATURES
THE MARKETING MIX
ADVANTAGES OF MARKETING
MANAGEMENT
MY PRODUCT
SD
TAGLINE
TTTTGSGGGSVSGGFFFFFFFFFFFFFFFFF
LOGO
TAGLINE
BRING
SMILE
ON YOUR
FACE
PACKAGING
LABELLING
CHANNEL OF DISTRIBUTION
Warehousing
Transportation
Promotion
Pricing strategy
Selling price to: wholesellers
100
90
80
70
60
50
40
30
20
10
0
KITKAT MILKYBAR DAIRY MILK 5 STAR CHOKY
SELLING PRICE TO: RETAILERS
120
100
80
60
40
20
0
KIT KAT DAIRY MILK 5 STAR CHOKY MILKY BAR
95
90
85
80
75
70
KITKAT MILKYBAR DAIRY MILK 5 STAR CHOKY
PRICE STRATEGY
PRODUCT WHOLESALER RETAILER CONSUMER
KIT KAT
MILKY BAR
DAIRY MILK
5 STAR
CHOKY
BIBLOGRAPHY