G. Competitor Analysis Table 4.

15 Competitor Analysis ABC Sandwiches Made to order, over the counter sandwiches, salad, pasta, and baked potatoes Soft drinks, iced tea and lemonade, fruit juice in can, coffee and hot tea Male and female, income class A, B, and upper C Age 18 - 40 People who prefer customized sandwiches. Young working professionals, Gym goers, fitness & health conscious individuals Subway Made to order, over the counter sandwiches, salads, pasta, and cookies. Vending machine soft drinks, iced tea Male and female, income class A, B, and upper C Age 18 - 40 People who prefer customized sandwiches. Young working professionals, Gym goers, fitness and health conscious individuals. Since Subway is a famous chain in the US, balikbayans who would prefer a familiar brand Where fresh is the taste Fresh ingredients, made to order, healthy Sandwiches are wrapped using a special thinly waxed, sandwich wrapper paper with the Subway logo printed in green White background with the letter S having an arrow-like ending, U and B are in white font color, W, A and Y (having an arrow-like edge by its left arm) are in yellow font color, outlines in green and slightly italicized

Product

Target Market

Positioning Features and Benefits Packaging

Labeling

Great taste, made fresh Fresh ingredients, made to order, healthy, low carbohydrate bread alternatives offered Sandwiches are wrapped using a special thinly waxed, sandwich wrapper paper with the ABC Sandwiches logo printed in green Red background with the words Olivers Super Sandwiches printed in white. Logo used to be green, now being changed to red, with the tagline Great taste, made fresh written below

Retail Price

Distribution Network

Merchandising

Marketing Communications

Sandwiches: P60 - 280 Sandwiches: P110 - P215 Salads: P60 - P120 Salads: P130 - P140 Pasta: P140 - P200 Pasta: P85 Baked potatoes: P50 - P90 Cookies: 3 for P50 Soft drinks: P28 Soft drinks and iced tea: P45 Fruit juice in can: P28 Iced tea and lemonade: P38 - P88 Coffee: P45 Hot tea: P36 Situated inside densely Situated inside densely populated areas, some major populated areas, some major malls like SM and the Ayala malls like SM, Robinsons Malls Center Mall. and the Ayala Center Mall Also in corporate buildings around Makati, Ortigas, and Libis In malls or establishments, with In malls or establishments, with the food shown on the counter, the food shown on the counter, where customers can choose where customers can choose and see how the sandwiches are and see how the sandwiches prepared are prepared Flyers, brochures, tarpaulins, Flyers, brochures, tarpaulins, table talkers, in-house table talkers, in-house promotions. promotions. Magazines, Magazines, newspaper and newspaper and online press online press releases, online releases, online internet, city internet, city guides, city guide guides, city guide booklets, and booklets and tie ups with by word of mouth. Annual establishments like gyms, spas, marketing budget of 4.8% of health and beauty shops that Sales also promotes healthy well-being, and by word of mouth. Annual marketing budget of 4% of sales