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KM ASIA 2013
12-14 November 2013 Singapore

13th annual

The Worlds Most Prestigious Annual Knowledge Management Event

A learning and networking event sharing global, regional and local best practices:
Fifteen practitioner case studies Six MAKE award winners Thought leadership from Nancy Dixon, Dave Snowden, Ron Young and David Gurteen Guest speaker from the Prime Ministers Office, Singapore on what can be learned from social media Make your own workshop programme Mixed participatory learning style presentations and conversations 75 minute Gurteen knowledge caf A focus on engagement strategies and techniques for getting buy-in from senior management and colleagues SingTel, Asias leading communications company on their enterprise social network Speakers from ten countries Thirteen Asian speakers, with experience of managing knowledge in local cultures International and local co-chairs

Ground breaking case studies and expert insights from:


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happening across Asia. A great deal of my work is now in China so Asia is on my mind. Lets plan to learn from each other at the conference thats the best way to make Asia a leader in KM.

There are exciting KM initiatives

KM ASIA 2013
12-14 November 2013 Singapore
Pan-Asian Knowledge Sharing
KM Asia is the only truly pan-Asian knowledge management conference. This year, be inspired by speakers from countries at varying stages of their KM journey including Singapore; Hong Kong; Malaysia; Taiwan; Korea; India; Russia; Israel; the UK and the United States. Find out how they have tackled cultural differences.

World-Leading Singapore Government Speakers

The world looks to Singapore as a model of government efficiency, as the city-state provides much speedier services to its citizens, both online and offline than has yet been achieved elsewhere in the world. At this years KM Asia hear from three Singapore government bodies about their cutting edge initiatives the Prime Ministers Office on what the government can learn from social media; the Republic of Singapore Air Force on communicating with the next generation and the Infocomm Development Agency of Singapore (IDA) on enterprise social networks. These presentations will take you ahead to the next level, giving you insight into how to do social business in Asia.

Fifteen Case Studies

KM Asia has a thirteen year track record in bringing you the bestin-breed knowledge management practitioner case studies. The 2013 event will be no exception with fifteen case studies included on the programme, thirteen of are from the Asian continent and six are MAKE award winners; three Asian and three global.


Private Sector Insight

KM Asia has a reputation for bringing you insight into the applications of KM in large private sector companies. This year, hear from Asias leading communications group, Singapores own, SingTel; US based oilfield services company Baker Hughes; the most globally integrated professional services organisation, EY; Indias Tata Chemicals, which provides key ingredients to some of the worlds largest manufacturers, and Larsen & Toubro one of Indias largest and most respected private companies. You can also hear from: Arup, the company that worked on the Sydney Opera House, Centre Pompidou (Paris) and the 2008 Olympics in Beijing Khazanah Nasional Berhad, the Government of Malaysias strategic investment fund Zul Rafique & partners, Malaysia Deal Firm of the Year and Malaysia Firm of the Year* Capital Motors Inc, the largest distributor of Mercedes Benz in Taiwan
* Awards bestowed by Asian Legal Business and Chambers Asia-Pacific respectively.


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Fantastic conference with lots of great presentations and discussion.


Directors and Managers whose job role involves them with the strategic and/or day-to-day management of knowledge and intellectual capital from both public and private sector organisations. This event will also be very relevant for all those seeking to gain engagement in the context of both knowledge management and social business; or who are interested in or currently applying collaboration and social tools, including enterprise social networks, social intranets, wikis and other social media. KM Asia has been promoting the advancement of knowledge management as a discipline in Asia for over 13 years and so will be relevant to anyone with an interest in furthering that agenda.

Very well managed and organised event. Particularly like the interactivity.

The Worlds Most Prestigious Annual Knowledge Management Event


Engage Your Leadership; Engage Your Colleagues

This years research shows that many knowledge managers in Asia are facing a common and fundamental challenge how to engage people with KM at the very basic level. It might be about how you get your colleagues or your front line staff to give your KM initiative the time of day, or it might be how you get your CEO to care about KM. All of this years speakers have been briefed to tackle an aspect of this critical theme of engagement, whether their individual strategic approaches have centred on leadership; motivation; communication, reward or culture change. The aim is that you will leave the conference with new ideas and inspiration for tackling engagement in your own organisation, having heard a number of stories from public and private sector organisations from the Asian continent and beyond.

Learn Through Conversation And Stories

In response to our survey, you told us that you would get most benefit from a mixed participatory style of learning. At KM Asia 2013 the stories our speakers tell will be balanced with the opportunity to engage and share your own experiences during our post-speaker conversations; as well as during the 75 minute knowledge caf at the end of day one, on the subject of engagement and during the interactive reflective learning event at the end of day two. These will be led by two world experts in conversation; David Gurteen and Nancy Dixon respectively.

Thought Leadership From The International Stage

To complement our carefully selected series of practical case studies, KM Asia will live up to its reputation in bringing you the latest thought leadership on KM from around the globe. This year, Nancy Dixon, conversational expert, joins us for the first time from the United States of America while Dave Snowden, David Gurteen and Ron Young return by popular demand to bring you their latest thinking from Europe, all with the aim of developing the knowledge management agenda in Asia.

Danal Blessis, MTR Corp

Innovation, Value Creation And Knowledge Retention

It has been said that Singapore itself is currently in the innovation phase of its knowledge management journey. The relationship between KM and innovation is certainly a complex one but as companies look to take a path forward out of the global financial crisis; and governments look to achieve efficient public services, those organisations that innovate will be the ones that thrive. Engagement is always easier when you can demonstrate value creation. And knowledge retention and continuity remain at the forefront because of the retiring generation, as well as because of retrenchment. All of these topics will be covered in addition to the main theme of engagement on the KM Asia 2013 programme, to ensure that all topical aspects of managing knowledge are addressed.

thank you for organising.


Select Your Own Learning Programme

We have always believed in allowing you to build your own learning schedule at KM Asia and our third workshop based day allows you to delve deeper into those topics covered during the main conference that will be most relevant to your own particular job situation. So, whether you want to find out more about sensemaking; using gamification for KM; conversation techniques; value creation; co-creation or intrusive versus non-intrusive KM programmes, you can select two three-hour workshops to plan a day of learning that will be most beneficial to you. Or you may choose to attend the workshop on KM Maturity Models, which will be facilitated by one of the authors of the book Knowledge Management Initiatives in Singapore.

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Invaluable benefit of making connections with people from our mutual field, understanding common objectives and challenges and sharing ideas for improvement.

Great conference and


08:30 09:00 Registration Opening remarks from your Chairs Co-chairs: Dr Nancy Dixon, Consultant, Researcher and Author, Common Knowledge Associates, USA and Rudolf DSouza, former Vice President, Eureka Forbes, and Founder and CEO, InKnoWin Consulting, India KEYNOTE & CONVERSATION KM: Where Weve Been and Where We Are Going Since the term knowledge management came into popular usage, there have been three significant eras in how organisations have thought about their knowledge. Each successive era has expanded the type of knowledge that organisations have considered important without eliminating the need for and use of the previous type of knowledge. The first era is Leveraging Explicit Knowledge and is about capturing documented knowledge and making it readily available connecting people to content. The second category is about Leveraging Experiential Knowledge and it gave rise to communities of practice and reflection processes. It is primarily focused on tacit knowledge and connects people to people. The third category is Leveraging Collective Knowledge and it is about integrating ideas from multiple perspectives to create new knowledge and innovation. In the third era, management values the sensemaking capabilities of employees, that is, the ability of employees to jointly make sense of complex situations. Dr Nancy Dixon, Consultant, Researcher and Author, Common Knowledge Associates, USA KEYNOTE Beyond Big Data, or the Limits of Silicon Over Carbon Session details to be announced. Dave Snowden, Founder and Chief Scientific Officer, Cognitive Edge, UK Morning refreshments ENGAGEMENT Us or Them: Who Leads KM Engagement? Attracting a diverse group of leaders to help build a KM movement in a global company Strategies to identify, engage, and sustain leadership involvement Leading from within to fuel engagement across business segments and organisational hierarchies Phil Perry, Manager, Enterprise Knowledge Management and Elizabeth Snyder, Knowledge Management Specialist, Business Networking & Communications, Baker Hughes, USA GLOBAL MAKE AWARD WINNER 2012 Why Should Your CEO Care About KM? Do C-suite leaders think about and value knowledge? From knowledge practitioner to business advisor turning your stakeholders into your clients Success stories and lessons learned Brigitte Ireland, Global Knowledge Awareness & Adoption Leader and AsiaPacific Knowledge Leader, EY, Hong Kong Achieving Knowledge Driven Results In todays rapidly growing global knowledge driven economy it is no longer good enough to say we are practising effective KM. Organisations must develop knowledge driven mindsets and, most importantly, achieve successful and measureable knowledge driven results. In this presentation, Ron Young will share his experiences in working with organisations who are embarking on new initiatives to implement knowledge driven results frameworks and measurement systems. Improving knowledge creation, transfer and application in the daily operations is, of course, a given requirement for all organisations, at all times, but we must now focus, even more so, on tangible knowledge assets and measurable, knowledge driven results. Ron Young, Chief Knowledge Officer, Knowledge Associates, UK Networking lunch break 13:40 CASE STUDY | GLOBAL MAKE AWARD WINNER 2012 Harmonising Your KM Strategy with Business Strategy for Improved Leadership Engagement The presentation will reveal how a global chemical manufacturing company gained strategic leadership buy-in: Challenges encountered during the KM journey in the organisation Approach and methodology adopted for improved leadership engagement Evolution of the measurement and metrics of KM Dr Devsen Kruthiventhi, Head, Knowledge Management, Learning & Development and Employee Communication, Tata Projects, and former Head, KM, Tata Chemicals, India ASIAN MAKE AWARD WINNER 2012 Engaging Front Line Managers to Embed KM in Business Processes Evolution of KM pushed from the top to co-develop KM processes Collaboration how to engage employees for better knowledge sharing Unique challenges of KM in the engineering, procurement and construction business Connecting with the day to day operations of front line employees KM within Larsen & Toubro Hydrocarbon Engineering Rajiv R. Sinha, Deputy General Manager, IT Services & Knowledge Management, L&T Hydrocarbon, Larsen & Toubro, India INNOVATION ASIAN MAKE AWARD WINNER 2012 An Effective Engaging KM Practice to Drive Corporate Innovation Arup is a global firm of designers, engineers, planners and business consultants, providing a diverse range of professional services to clients around the world, and exerting a significant influence on the built environment. The firm is the creative force behind many of the worlds most innovative and sustainable projects and new design technologies, delivered by over 11,000 colleagues from 90 offices in 35 countries. Arup has established an effective KM framework for more than ten years. The talk will introduce the KM practice and culture established in the firm and how KM becomes the critical enabler for innovation and business success. Arup is the three-time Asian Most Admired Knowledge Enterprise (MAKE) Winner and the three-time Hong Kong MAKE TOP Winner. Dr Ricky Tsui, Director and East Asia Region R&D Leader, Arup, Hong Kong Afternoon refreshments PEOPLE FACTORS KM: The People Behind the Scenes Building the KM Dream Team Is there a career path in KM? Applying other skills in KM Cheryl Teh Su Meng, Vice President Knowledge Management, Khazanah Nasional Berhad, Malaysia KEYNOTE Gurteen Knowledge Caf: Why is Trying to Engage People so Difficult? Trying to engage people or to motivate them to share their knowledge and to work more collaboratively together is a challenge for many organisations What are we doing wrong? What are we missing? Is there something we dont understand about human nature? Are our actions such as rewards and recognition only make things worse? These are the questions that will drive the conversation in this Gurteen knowledge caf David Gurteen, Founder and Director, Gurteen Knowledge, UK Closing remarks from your Chairs Close of day one



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08:30 09:00 Registration Opening remarks from your Chairs Co-chairs: Dr Nancy Dixon, Consultant, Researcher and Author, Common Knowledge Associates, USA and Rudolf DSouza, former Vice President, Eureka Forbes, and Founder and CEO, InKnoWin Consulting, India SOCIAL MEDIA AND COLLABORATION KEYNOTE Handling Asymmetrical Threat in Industry or Government Session details to be announced. Dave Snowden, Founder and Chief Scientific Officer, Cognitive Edge, UK Guest speaker: What Can we Learn from Social Media? Exploring the needs and benefits of social media monitoring Considering privacy in agency monitoring Establishing guiding principles to support social media monitoring collection, sense-making and reporting Jason Christopher Chan, Covering Head & Lead, Capability Development, RAHS Solutions Centre, National Security Coordination Secretariat, Prime Ministers Office, Singapore Morning refreshments ENGAGEMENT CASE STUDY Tea or Technology? The Role of KM in a Law Firm Conventional or commanding? Why should lawyers engage in KM? How to engage?; Over tea, or technology?; Face-to-face or Facebook? Challenges in engagement what are lawyers afraid of? Mariette Peters Goh, Partner, Zul Rafique & partners, Malaysia SingTel ESPRESSO: Brewing an Exciting Flavour in Enterprise Social Networking Enterprise Social Networking (ESN) is the next wave of revolution to help organisations connect and collaborate better using familiar Web 2.0 tools. Kelvin Soh will be sharing tips on the best practices and pitfalls of executing an ESN strategy using ESPRESSO, an ESN initiative for the SingTel Group to connect all 23,000 staff across the globe. Kelvin Soh, Social Intranet Manager, Group Centre of Operational Excellence, SingTel, Singapore CASE STUDY Enterprise Social Networks and KM Humans are social beings and we learn and grow best as a community our enterprise social networking platform (SN) facilitates this in the online space Knowledge can be discovered and shared, often serendipitously, through conversations SN provides this capability SN is designed with the user experience in mind, mimicking wherever sensible the way in which we exchange information, collaborate and perform work in real life, and borrows heavily from social media applications used in the personal space this greatly eases adoption Tan Hui Cher, Senior Manager and Lee Kian Teck, Manager, Infocomm Development Authority of Singapore (IDA), Singapore Networking lunch break INTERNATIONAL COLLABORATION Introducing an International Industry University: Is it a New Trend or Just a Collaborative Team? International collaboration Multicultural teams Challenges and threats and ways to overcome them how we change culture; how we influence a culture Stakeholder analysis win-win approach KM overcomes all borders Vadim Shiryaev, President, SOMAR, and Partner, KM Alliance, Russia and Alena Zaytseva, Head of Knowledge Management Department, Corporate University of Russian Railways, Russia 14:15 GENERATIONAL CHANGE GLOBAL MAKE AWARD WINNER 2012 Using Wiki-Based Learning Platform to Promote Collaborative Learning and Knowledge Capturing This presentation highlights how Air Force Training Command (AFTC) exploit the rapid spread and usage of internet applications such as Wikis, amongst the Generation Y airmen in the Air Force, to promote a more collaborative learning environment, while allowing a more seamless and efficient knowledge capturing process to be instituted. Called the AFTC Wiki, the presentation will review the significant benefits of this online Wiki-based learning platform and how it has contributed to the learning transformation of AFTC. Because of its features, the Wiki allows learners and trainers to interactively and collaboratively build a database of interrelated information quickly and easily. With this, learners can also learn anytime and anywhere. In addition, multimedia and interactive tools within the Wiki also help to engage the learners more actively and enhance the overall learning experience. Through the process, AFTC Wiki has increased the training efficiency by reducing instructional time by 10-20% and making the renewal of training materials and content less tedious. Senior Lieutenant Colonel (SLTC) Vincent Yap, Commander Air Warfare Training Institute and Head Training Development Group, Air Force Training Command, Republic of Singapore Air Force, Singapore Knowledge Continuity: Keeping the Critical Know-How in the Organisation In the US and Canada 20% of the workforce will retire in this decade This means there will be experts leaving the organisation and teams of experts who need to share their knowledge The tacit to explicit structured process preserves 5% of the experts knowledge which has a benefit of 75% The process has four steps 1. Mapping the know-how and processes 2. Documenting tacit knowledge 3. Building a user-friendly performance support knowledge base site 4. Embedding tips, insights/lessons learned in best practice documents and systems supporting the everyday work Avi Kedem, IAI Chief Knowledge Officer, Israel Aerospace Industries, Israel Afternoon refreshments VALUE CREATION Determining the Purpose of KM: A Value Creation Theory The definition and nature of value The seven disciplines of value and value creation A value creation theoretical framework The role of KM with respect to value creation Anthony Liew, Director (of the Board), Capital Motors Inc, Taiwan ASIAN MAKE AWARD WINNER 2012 How Well-Structured KM has Contributed to the Companys Value Creation K-waters dynamic history in relation to KM Systemized KM, supporting implementation of corporate strategy Rewards linked with performance evaluation of employees Sunyoung Kim, Director General of Management Services Department, K-water, South Korea Ending Event: Reflecting on What we Learned A critical part of any learning event is taking the time to reflect on the insights we have developed with others. We learn the most when we first think through our own insights and then gain new perspectives on that learning from others. Dr Nancy Dixon, Consultant, Researcher and Author, Common Knowledge Associates, USA Closing remarks from your Chairs Close of day two

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All morning workshops run from 09:30 to 12:30; a morning coffee break is included. Choose from one of each of the half-day morning and afternoon workshops to meet your conference learning requirements.

Collective Sensemaking: Creating a Culture of Engagement

If, in your organisation, you have found that subordinates often comply rather than take the initiative, hold private conversations rather than bring issues out in the open, and blame managers above them rather than accepting responsibility, this workshop can provide the help you need to reach your goal of creating a culture of engagement. In this workshop we: Identify which issues can and should be addressed by collective sensemaking and which issues are more effectively resolved by experts Discuss how to frame the issue so it is as open as possible to innovative thinking Discover techniques for structuring the conversation for collective sensemaking Dr Nancy Dixon, Consultant, Researcher and Author, Common Knowledge Associates, USA


Creating a KM Strategy
This workshop focuses on how to build a successful KM strategy and revitalize and rejuvenate knowledge sharing within your organisation. Your expert workshop leader will use real world examples to take you through a step-by-step approach to rethinking the role of the KM function in an organisation enabling you to: Create a decision/information flow map to understand the natural flows of knowledge Define micro-projects that directly link to the decision support needs of senior executives Map the current flow paths for knowledge within the organisation Find natural ways to manage the knowledge of the ageing workforce as well as the IT-enabled apprenticeship Dave Snowden, Founder and Chief Scientific Officer, Cognitive Edge, UK


The Co-Creation Process How it Works in Practice: Achieving Knowledge Driven Results
This masterclass combines the experience of Knowledge Associates in conducting KM projects with big international companies with breakthrough techniques in marketing, creativity and advertisement discovered at SOMAR, a Russian company. During the masterclass, participants will have a unique opportunity not only to learn the principles of the co-creation process but to get involved in that process themselves! Find out how to share and mix the tacit knowledge of a team for the co-creation of new products, projects and solutions Discover how to analyse, cultivate and allocate knowledge within a group Learn about the approaches, tools and the sequence of activities required to make co-creation happen Ron Young, Chief Knowledge Officer, Knowledge Associates, UK and Vadim Shiryaev, President, SOMAR, and Partner, KM Alliance, Russia


Conversation: Our Most Powerful KM Tool

Face-to-face conversation is our most effective KM tool. It is critical in communication, learning, knowledge sharing, and relationship building. It could even be argued that it is our most powerful business tool. Conversation is the medium through which we make sense of the world. It is the key to better decision making and innovation. To communicate effectively takes dialogue face-to-face conversation in which we enter with a willingness to learn not to win an argument. Our primary role as KM leaders is to architect such conversations and to convene and facilitate them. We have an array of tools at our disposal to do this peer-assists, after action reviews and knowledge cafs to name just a few. In this highly interactive, conversational workshop, we will explore the role of conversation in business and the conversational tools that are available to address a diversity of business purposes. David Gurteen, Founder and Director, Gurteen Knowledge, UK


Focusing Your KM Efforts on Supporting Your Strategic Knowledge Capabilities

Starting to implement KM at the organisational level can be a real challenge but also it is hard to measure its added value. Taking an approach that focuses first on the critical knowledge domain, supporting the critical knowledge capabilities needed by your company can help to strengthen the engagement of all stakeholders. This workshop will present the steps and tools you need to first identify the critical knowledge domains of your organisations and secondly to align these points of view, in order to identify where KM activities are most needed to support your organisations business strategy. Dr Vincent Ribire, Managing Director, Institute for Knowledge and Innovation South-East Asia (IKI-SEA) hosted by Bangkok University, Thailand

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All afternoon workshops run from 13:45 to 16:45; an afternoon coffee break is included. Choose from one of each of the half-day morning and afternoon workshops to meet your conference learning requirements.

KM, Value Creation and Performance Management

The main purpose of KM in any organisation is value creation. Value creation is not just about the bottom line or profit making, it is the whole process of creating value involving suppliers, customers, strategic alliances and even the community at large. So, how do you track your performance as well as manage it? Balanced scorecard (BSC) has been established as a method of performance monitoring for a couple of decades. However, with the advent of KM, intellectual capital, and organisational learning; a modified BSC is needed to track the new elements as well as to monitor the performance of each in relation to the value creation process. This workshop will cover concepts in value creation; additional components/quadrants to the current balanced scorecard concept in relation to KM, intellectual capital and organisational learning; and the causal relationship between the components/quadrants. Anthony Liew, Director (of the Board), Capital Motors Inc, Taiwan


KM Strategic Alignment: A Practitioners Approach

Many organisations struggle with aligning KM with business strategy. This is often due to the lack of a clear KM strategic framework which ensures proper alignment. A good KM strategic plan that is linked to the overall strategic plan of the organisation would ensure appropriate funding, resources and commitment from the leadership. This workshop will present a framework and methodology has been developed in a major chemical manufacturing company which has been a MAKE award winner. Dr Devsen Kruthiventhi, Head, Knowledge Management, Learning & Development and Employee Communication, Tata Projects, and former Head, KM, Tata Chemicals, India


Intrusive Versus Non-Intrusive KM Programmes

For a long time, KM has been seen as something which is pushed down from the top to the front line employees. For these employees it is a task which needs to be done because it is driven from top. But they are sceptical of the benefits that can be derived by participating in KM processes. In general, the majority of employees are not putting their heart into the KM programme due to this scepticism. This makes exploiting the full potential of KM very difficult. This workshop aims to reveal the ways to make KM non-intrusive for frontline employees thereby realising the full potential of KM. Moving from a basic to a matured KM programme Understanding the ways to make KM non-intrusive K-enabling business processes Rajiv R. Sinha, Deputy General Manager, IT Services & Knowledge Management, L&T Hydrocarbon, Larsen & Toubro, India


Engagement Through Gamification

One of the key challenges organisations face today is engagement. Whether it is the customer or the employee, management are consumed with this issue. Gamification has become popular in the last three years as a method to improve engagement. The workshop leader, Rudolf DSouza, has been a successful practitioner. He has been using gamification in KM since 2004 when he created the Knowledge Olympics at Eureka Forbes a ground-breaking initiative. Rudolf firmly believes that the magic of KM implementation lies in engaging people through activities that excite and motivate them and which make KM pleasurable. In this workshop the participants will learn: What is gamification and how does it work? Principles behind the design of a successful gamification programme Using gamification in KM Techniques to garner participation and ensuring continued engagement post the gamification programme Rudolf DSouza, former Vice President, Eureka Forbes, and Founder and CEO, InKnoWin Consulting, India


KM Maturity Models
Based on the authors on-going book series on KM, this workshop will showcase the achievements and roadmaps of organisational KM initiatives in 2-year, 5-year and 10-year frames. How do KM leaders plan their KM initiatives along timelines and phases? What are the internal and external KM metrics and measures for organisations along their KM journeys? This practical session will be based on a range of case studies from the private and public sector, and government agencies. Dr Madanmohan Rao, Editor, The KM Chronicles, India, Co-Author of Knowledge Management Initiatives in Singapore

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KM ASIA 2013
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International learning and networking event 12-14 November 2013, Singapore

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September 2013 and receive 15% off, making the event $2120.75+GST (SGD). October 2013 and receive 10% off, making the event $2245.50+GST (SGD).

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