8 theSun | MONDAY JUNE 15 2009

media & marketing

Mindshare bags Agency of the Year award by Hemananthani spirited bunch at the awards,
Sivanandam erupting into screams and
newsdesk@thesundaily.com cheers each time they bagged
one.
MINDSHARE Malaysia The agency was also
emerged the big winner at named winner of the Grand
the Malaysian Media Awards Prix award for its Rexona
(MMA) 2009 when it bagged “Teens girls just wanna have
Chan (right) the coveted Agency of the Year fun” advertisement for their
presents award. The agency also took client, Unilever Malaysia, who
the Best home six gold, eight silver also won the Advertiser of the
Integrated and five bronze awards for Year award.
Media its creative work in various Thappa said his team put in
Campaign categories. a lot of work and spent hours
award to the “It’s quite unexpected but preparing for the campaign,
Mindshare that’s how the judges voted. It and their dedication paid off.
Malaysia has been a year of hard work “I think the team did a
team. and the clients are testament fantastic job by showing that
to the fact that they give us we targeted the right audi-
good opportunities to do great ences and the results were
stuff,” said Mindshare Malay- phenomenal. The campaign
sia managing director Rahul has also won global awards,”
Thappa after the awards he said.
ceremony on Friday. Sun Media Corporation
He said although it was a managing director Chan Kien
challenging year, that did not Sing presented the Best Inte-
hinder the organisation from grated Media campaign award
moving forward. to the Mindshare Malaysia
“It’s a cliché but I guess team. theSun was among the
when the going gets tough, the sponsors for the gold category
tough get going,” he said. He awards.
said his team did a fantastic The agency also won in the
job and the awards “will lift best Point of Sales category for
their morale”. its ‘Play My Favourite Number’
Thappa with “Our clients have always advertisement for Maxis Com-
the Agency had confidence in our work munications Bhd.
of the Year and this reaffirms the fact that Trailing closely behind
and the they are in safe hands and the big winners was Univer-
Grand Prix xxxxxxx we’re going to do a great job sal McCann which walked
awards. for their brands,” he said. away with the award for best
XX xx The Mindshare team was a Branded Content on Television
xxxx
xxxxx
pg 18 Best Use of Television Award
AWARD AGENCY BRAND TITLE CLIENT
GOLD Mindshare Chipster Chipster Kraft Malaysia
Malaysia Hijacks TV Host
SILVER Universal Nural Turning crisis NZ Best
Young Media McCann into opportunity Sdn Bhd
Person of the
Year winner BRONZE Universal Clean& Song of Johnson&
Lee (left) McCann Clear possibilities Johnson
with MSA Sdn Bhd
president
Unilever Tan Siang Mindshare
Malaysia Lin. celebrates Best Use of Newspapers Award
wins the winning the
Agency of AWARD AGENCY BRAND TITLE CLIENT
Advertiser
of the Year the Year and GOLD Zenith Celcom Jauh di mata, Celcom Mobile
award. Grand Prix Media dekat di hati Sdn Bhd
awards. (No matter the
distance, we
remain close)
SILVER Mindshare Prudential Wanted: “Agents Prudential
Malaysia of change” Assurance
Malaysia Bhd
BRONZE Carat Maxihome Smart home- Maybank
Media loans buying with
Services Maxihome loans

Best Use of a Small Budget (under RM100,000)

AWARD AGENCY BRAND TITLE CLIENT
GOLD Mindshare Chipster Small chips, Kraft Malaysia
Malaysia big results
SILVER Mindshare Chipster Chipster reaches Kraft Malaysia
Malaysia 2 million with
pocket change!
BRONZE Carat Aiken “Red Carpet” Unza (M)
Media solution on a Sdn Bhd
Services shoe-string (!)
budget

Best Use of Sponsorship

AWARD AGENCY BRAND TITLE CLIENT
GOLD Carat NIVEA Ultimate Nite Beiersdorf(S)
Media of Glory Pte Ltd
Services

SILVER Mindshare Maxis Make Me Snap Maxis

Malaysia Communications
Bhd

BRONZE Mindshare Maggi Kungfu Panda Nestle Products

Malaysia Whacked Sdn Bhd
Maggi Mi