A Study on Customers Brand Preference towards Motorbikes in

Sattur with special reference to Gear Bikes

Questionnaire

1) Name:
2) Gender:
a) Male

b) Female (

3) Age (Years):
a) Below 20 ( )

b) 20-30 (

c) 30-40 (

d) 40-50 (

e) Above 50 ( )
4) Educational Qualification:
a) Upto HSC(

b) Diploma (

e) Professional Degree (

c) UG ( )

d) PG

( )

5) Marital Status:
a) Single

a) Student (

b) Married (

6) Occupation:

e) Govt Employee (

b) Business (

c) Employed (

d) Professional ( )

If others, then please specify______________

7) Family Members:
a) Upto3 members ( )

b) 4 members (

c) 5 members (

d) Above 5 members ( )
8) Family Monthly Income:
a) Below Rs.10000 ( )

b) Rs.10000-Rs.20000 ( )

d) Above Rs.30000 ( )
9) Do you have motor bike?
a) Yes ( )

b) No ( )

c) Rs.20000-Rs.30000 ( )

10) If yes which brand bike do you have?

a)Hero ( )

b) TVS ( )

e)Yamaha ( )

F) Suzuki (

c) Honda (
)

d) Bajaj ( )

g) Mahindra ( )

h) hero Honda ( )

If others, then please specify______________

11) For how many years are you riding/using gear bike?
a) Below 1years ( )

b) 1-2years ( )

c) 2-4years (

d) Above 4 years (

12) For what purpose you use bikes?

a) College (

b ) Office (

c) Business (

If others, then please specify______________

13) Why do you select this Brand?
a) Style ( )

b) Mileage (

c) Speed ( )

d) Engine life (

If others, then please specify______________

14) Specify the model of your Bike ____________________________
15) Specify the Cubic Centimeters (CC) of your Bike
a) 100 cc (

) b) 100 cc- 120 cc ( ) c) 120 cc-150 cc ( )

d) 150 cc-180 cc ( )

e) Above 180 cc ( )
16) Specify the Mileage of your Bike
a) 20-40 km (

b) 40-60 km (

c) 60-80 km (

d) Above 80 km (

17) Are you satisfied with your Bike?

a) Yes ( )

b) No ( )

18) If yes Mention the satisfaction level of your Brand Bike. (Kindly Tick ( ) )
HS- Highly Satisfied; S-Satisfied; N- Neutral; DS Dissatisfied; HDS Highly Dissatisfied

Particulars
Engine life
Style
Mileage
Re-Sale value
Service Center Availability
Price of Bike
Weight of Bike
Structure of Bike

HS

DS

HDS

19) Whether you avail any offers when you buy this Bike?
a) Yes ( )

b) No ( )

20) If, yes mention the offer that you avail.

a) Insurance ( )

b) Less interest ( )

c) Gifts ( )

If others, then please specify______________

21) How many times you have availed for free service from your agency?
a) 1

( )

b) 2 ( )

c) 3 (

d) 4 ( )

22) Whether your agency reminds your service date?

a) Yes ( )

b) No ( )

23) If yes, mention the mode of reminders sent?

a) Phone ( )

b) Letter ( )

c) mail ( )

If others, then please specify______________

24) Mention the satisfaction level of spare parts of your Bike?
Parts

Very Good

Good Moderate Poor Very Poor

Brake
Seat Setting
Engine
Color
Gear
suspension

25) Please tick the availability of product attributes in your Brand Bike?
Product Attributes
Style, Fashion, Speed, New Innovation, new technology, High Quality,
Luxury.
High Quality, Style, Medium Cost, Long Life, Mileage, credit facility.
Low Cost, High Mileage, Low Quality, business purpose.

Kindly Tick ( )

26) Please rank the Bike Brands Considering the features of various Bikes in your opinion?
FEATURES

HERO

HONDA

HERO
HONDA

YAMAHA

BAJAJ

TVS

MAHINDRA

Life of Engine
Mileage
Speed
Cost
Style
Re-Sale Value
Suspension

27) Give your suggestion to be improved in your bike?

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