LANDMARK PRODUCTIONS

Marketing Internship | Once the Musical

Post: Marketing internship on Once the Musical. Once plays the Olympia Theatre, Dublin from 2
July 27 August, 2016

Internship Period: January 2016 late August 2016 (exact start and end dates can be agreed)
Hours: Approximately 3 days per week up until May 31st, increasing to full time from June 1st to
August 31st. Exact working hours to be agreed.

Remuneration: 100 per month for transport expenses, together with a further 150 per week
during production (10 weeks), and a stipend of 500 on successful completion of the internship.

Reporting to: Sinead McPhillips, Marketing Consultant | Location: Dublin

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About Landmark Productions

Landmark Productions is one of Irelands leading theatre producers. Led by Anne Clarke, it has
had a long association with the work of Enda Walsh. Recent productions include The Walworth
Farc, Ballyturk, Misterman and The Last Hotel, a new opera written and directed by Enda Walsh
and composed by Donnacha Dennehy; and Mark ORowes Howie the Rookie, starring Tom
Vaughan-Lawlor.

About Once
It was seen by over 50,000 people when it played at the Olympia Theatre last summer. Now, due to
phenomenal demand, the record-breaking stage show Once returns to the Olympia Theatre, Dublin
for 8 weeks only in summer 2016 from 2 July 27 August 2016.
Based on the movie sensation of the same name, filmed and set in Dublin, Once features music and
lyrics by Glen Hansard and Markta Irglov, including the Oscar winning Falling Slowly, and a
Tony award-winning book by Enda Walsh.
Once is about going for your dreams and the power of music to connect us. This funny, moving and
life-affirming love story with glorious music has captured hearts around the world. Seeing it where
it all began, at home in Dublin, is incredibly special. http://oncemusical.ie

Purpose of the Internship

This is a unique opportunity for an ambitious, motivated individual to be involved in a sustained
targeted marketing campaign designed to build a major brand with a particular focus on the tourist
market. In its premiere run in the summer of 2015, Once played to over 50,000 people at the
Olympia, 35% of whom were tourists. In year 2, we want to grow that number to 50%.

Next summer, Landmark Productions will once again present Once at the Olympia Theatre,
Dublin. The process of establishing Once as a tourist brand began in 2015 and will be consolidated
in 2016, with the help and support of both Filte Ireland and Tourism Ireland. We have identified
the tourist market as one of our primary target markets and will be working with Tourism Ireland
and Filte Ireland to engage more effectively with this group. The production requires additional
early marketing support given the significantly longer than usual run for this show and the long
lead in time needed to market effectively to tourists.
The internship is suited to a candidate who would like to be part of one of the most exciting shows
to play in Ireland next year and to develop skills in a very practical and hands-on way. It is also an
opportunity to learn more about the opportunities available to promote cultural events within the
tourist sector.
You will work closely with arts marketing consultant, Sinead McPhillips, who is managing the
marketing campaign. Sinead McPhillips is one of Irelands most experienced arts marketing
consultants, with many years experience of working with Druid Theatre Company, Landmark
Productions and other leading companies.

Location
The nature of this position will require the suitable candidate to be based in Dublin and to work
from home for the lead-in period. When the show is in production (from June - August 2016),
the likelihood is that you will be based in a city-centre office and will work from there.

Duties and Responsibilities

Assist in developing a short-, mid- and long-term marketing strategy for the show
Research and compile databases of potential target markets and groups
Build relationships with tourist outlets and relevant information points in Dublin
Make outgoing calls to potential target markets and groups for the show
Liaise with incentive travel companies, cruise ships, tour operators
Assist with project managing events designed to build awareness of the production (eg the
Grafton Street busking session for Once 2015; the 100 Guitars Falling Slowly event for
Once Toronto)
When required, represent the production at tourism industry networking events
Any other duties which may arise or may be specified and agreed

Person Specification

Excellent communication skills including telephone, verbal and written

A self-starter and able to take initiative
Good local knowledge of Dublin is desirable
Good knowledge of the tourism industry is desirable but not essential
Good computer skills and excellent organisational and administrative skills
Ability to work with a team and to take instruction
Works well under pressure and is resourceful in dealing with unusual or unexpected
requests
A flexible approach to working hours with a willingness to work evenings or weekends

Application Process
Please submit a Curriculum Vitae, along with a letter of application, outlining any relevant
experience and why you are interested in this role to Sinead McPhillips by email
sinead@landmarkproductions.ie. Please also include two referees. The deadline for receipt of
applications is 5pm, Monday 21st December. If you require any further information, please contact
Sinead by email or on 086 631 9004.

Remuneration
A monthly payment of 100 to reimburse out-of-pocket expenses, plus an extra weekly payment of
150 during the 10 weeks in production, will be paid to reimburse out of pocket expenses such as
phone costs, bus fares and any similar costs associated with the placement. A stipend of 500 will
be paid on successful completion of the internship.