CARY B.

WILLIS
S P E A K W I T H A U T H O R I T Y .
E N G A G E W I T H Y O U R A U D I E N C E .

ABOUT
502.905.5860

Quick-thinking pro skilled in media relations,

brand development, internal communications,
digital marketing and social media. Recognized
for leadership, innovation and writing skills.

carybwillis@gmail.com
www.linkedin.com/in/carybwillis
@caryb

EXPERIENCE
INDEPENDENT CONSULTANT |

LOUISVILLE, KY

MARCH 2016 - PRESENT

Specialize in writing, editing and consulting for health care, business and academia
DIRECTOR OF PR & INTERNAL COMM |
JAN 2014 - MARCH 2016

BAPTIST HEALTH | LOUISVILLE, KY

Led external and internal communications for system of 8 hospitals, 170+ outpatient
facilities, physician group and insurance division
Established and directed all communication processes and tracking mechanisms
Created award-winning "five-minute annual report" to replace outdated concept
Created consumer wellness publication to raise awareness & drive new business
SENIOR ACCOUNT MGR | NEW WEST

| LOUISVILLE, KY | OCT 1999 - JAN 2014

Directed worldwide PR for GE cameras, driving growth from startup to 22,000 retailers
Part of core team creating acclaimed "Unbridled Spirit" brand for state of Kentucky
Managed PR for AbioCor artificial heart and numerous other health care projects
COMMUNICATIONS DIRECTOR | KY CABINET FOR FAMILIES & CHILDREN
FRANKFORT, KY | JUNE 1996 - OCT 1999

Directed all internal and external communications for large state agency

SKILLS
MEDIA RELATIONS
INTERNAL COMM
STRATEGIC PLANNING
DIGITAL MARKETING
WRITING, EDITING

EDUCATION
BACHELOR OF ARTS,
COMMUNICATION
UNIVERSITY OF KENTUCKY

PROFESSIONAL
DEVELOPMENT
KENTUCKY SOCIETY FOR HEALTHCARE PR &
MARKETING FALL CONFERENCE
LEXINGTON, KY | 2015
SOCIETY FOR HEALTHCARE STRATEGY & MARKET
DEVELOPMENT FALL CONFERENCE
SAN DIEGO, CA | 2014
RAGAN SOCIAL MEDIA TRAINING CONFERENCE
LAS VEGAS, NV | 2010