1.

0 ENTREPRENEUR S BACKGROUND
1.1 NAME,AGE ,GENDER,ETHNICITY,ORIGIN
Datuk Maznah binti Abdul Hamid ,are 61 years old this year and a malay.
is the Securiforce Group Executive Chairman. She was

Datuk Maznah Hamid

born in Air Hitam, Kedah Darul Aman to

parents who divorced when she was just five years old. Brought up with the help of her
grandparents who were both conservative and religious, she confides that it was her upbringing
which made her very timid. She is known as the Iron Lady of Malaysia. She is not only a well
known entrepreneur and business woman but she also is a famous motivational author and
speaker.
1.2 HOW DID SHE START THE BUSINESS
She has started the business venture when she decided to buy an almost bankrupt, unknown
security company and now turn it into a multi-million empire. From an unknown entity, Securiforce
now has become the largest security provider in Malaysia. When an almost bankrupt company
was offered to her, Datuk Maznah and her husband, who were eager to change their
ordinary life had took the plunge and sacrificed RM5,000 of their saving as the capital to
start the business. She put all of her RM 5000 into a security service company. Consider for a
moment that she had no idea how to run a business, let alone one that dealt with security. All she
knew were the basics of security operations, law and firearms.Datuk Maznah not only managing
the operation during the early days when business just start up, she also to be a clerk, secretary,
manager and receptionist. They even sold their own house and moved into a slum that came
without electricity for expand their business.

1.3 WHAT ARE THE FACTOR WHICH LEAD TO THE CREATION OF BUSINESS.
The factor that lead to the creation of Securiforce by Datuk Maznah are she eager to change her
ordinary life. She have taking up business courses, then Datuk Maznah realised that she wanted
to become an entrepreneur only to have her grandfather tell her that entrepreneurs are drop-outs
who will eventually end up selling fish and vegetables in the market.Undaunted, Maznah took her
certificates and became a tutor and translator for several embassies.Main factor for her to create
her business and to be a entrepreneur are when she found many rich people and she ask how to
be rich and the answer are she need to be an entrepreneur . For her A person may not have a
sound education background, but what they will always have are resources.

2.0 COMPANYS BACKGROUND

2.1 NAME OF COMPANY
SECURIFORCE SDN BHD (commonly referred to as SECURIFORCE) is principally engaged as
a provider of a comprehensive range of security services in Malaysia.
2.2 WHAT TYPE OF BUSINESS IS SHE RUNNING ?IN WHAT INDUSTRY?
SECURIFORCE was incorporated in Malaysia under the Companies Act 1965 on 27 September
1980. Through a carefully planned expansion program, SECURIFORCE has undergone
phenomenal growth. Today, apart from being a service provider for the traditional statistic
guarding and "Cash-in-Transit" services, SECURIFORCE has also successfully expanded its
operations into the more specialized services, such as providing secured overland
transportation, vaulting / security storage / warehousing / logistics / freight forwarding (including
ground-to-air and air-to-ground services) to meet the needs of exporters and importers.

2.3 WHO ARE THE TARGET CUSTOMER

Securiforce Sdn.Bhd also know as the principally that engaged as a provider of a comprehensive
range of security services in Malaysia. .The services are not only limited to static guard but also
spans to logistic, cash-in-transit, cash management, high tech cargo management, armoured
trucking service, as well as numerous other services. Securiforce provides a complete and total
security package, pioneering the concept of total security.
As a result of her sheer dedication and management ability, Securiforce has now developed and
diversified into many subsidiary companies, thriving from strength to strength. One such
example is Danau Lumayan, a Property Development Company situated at Bandar Tun Razak,
Cheras. Danau Lumayan has signed a Privatised Agreement with Dewan Bandaraya Kuala Lumpur
3
to develop a parcel of Land situated
at Bandar Tun Razak. Danau Lumayan builds and sells

exclusive condominiums, penthouses, buildings - (offices / shop lots).

Securiforce Group has also expanded their services to their valued customer by offering a Global

Logistics and Supply Chain Services with the establishment of Securiforce Logistics which the
headquarters in Kuala Lumpur and operating their owned oversea offices in Singapore, Thailand,
Indonesia, Vietnam, China, Hong Kong, Korea, Turkey .
Throughout her over 30-years history, the Securiforce has earned the reputation of being a
reliable provider of security services, gaining the trust and confidence of a broad range of
commercial organizations extensively across the country most notably for banks and other financial
institutions, government agencies, retail chain outlets and other commercial entities.

2.4 HOW DOES SHE RUN THE BUSINESS?(TYPE OF BUSINESS)

She knew from a young age that education and persistence would be the key to success . Datuk
Maznah said that The first step I took was to sign up at a language centre to better my English.
Later, I took up business courses but I was still without direction. All I knew was that I wanted to be
rich and successful.
Datuk Maznah began by providing security for homes but could not afford to pay staff so guarded
the homes herself along with her husband. Living in a rumah haram, an illegal housing area, she
lived without facilities but continued to aspire to success and was never afraid to take the next step
in order to achieve her goals.Datuk Maznah know that security work not a woman field but she
challenge her self to choose this field cause she want to prove that woman also can success in this
field .
2.5 HOW MANY EMPLOYEES DOES SHE HAVE?
Datuk Dr. Maznah is the Executive Chairman of Securiforce, a security company with more than
6,000 employees in Malaysia and across Asia and Europe. There are now more than 65
Securiforce branches and the business has expanded over the last 30 years to include logistics,
cash-in-transit and high-tech cargo management services.
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3.0 ACHIEVEMENTS
Securiforce is a security company that have been a multi-million, respectable empire.With only
a few thousands capital of their own, her company has to compete with hundreds of other licensed
security companies in Malaysia, with many of them were established with up to millions of capital.
And against all competition, the company survived and triumphed.The company, Securiforce now is
one of the biggest security companies in Malaysia while contributing to the overall growth and
improvement of the society's life in Malaysia. For her outstanding leadership qualities and
distinguished entrepreneurship, she was invited to introduce the motivational programme at TV3 in
1990, where she was made Motivational Counsellor and Success Counsellor at both RTM
and TV3. Hence, we quite often hear her familiar voice over the radio, and see her appearances on
television.

3.2 LIST AND OUTLINE THE AWARD OR ACHIVEMENTS SHE HAS ACCOMPLISHED IN THE
PAST.
she has been awarded and decorated with the following :
The Honorary Excellent Graduate Award for Personal Development and Leadership)
(Anugerah Graduan Cemerlang Daya Kepimpinan Diri - PDL)
Excellent

Entrepreneur

Award

by

The

Malay

Business

of

Chamber

(Anugerah Usahawan Cemerlang Dewan Perniagaan dan Perusahaan Melayu Malaysia)

Tan

Sri

Fatimah

Hashim

Excellent

Woman

Award

by

Avon

(Anugerah Wanita Cemerlang Tan Sri Fatimah Hashim Avon)

Honorary

&

Reputable

Woman

Award

by

Putra

University,

Malaysia)

World

Magazine

(Anugerah Wanita Kehormat Universiti Putra Malaysia)

Excellent

Woman

Award

(Anugerah Kecemerlangan Wanita Her World)

by

Her

 Entrepreneur Appreciation Award MECD

Entrepreneur

Award

by

The

Malay

Business

of

Chamber,

Kedah,

Malaysia

(Anugerah Tokoh Usahawan Dewan Perniagaan Melayu Malaysia, Kedah)

The

BrandLaureate

SMEs

Brand

Personality

Award

200

(Anugerah The BrandLaureate SMEs Brand Personaliti 2007)

Mother

of

Entrepreneurs

Award

2008

by

AVON

(Anugerah Ibu Usahawan 2008 AVON)

Honorary

Master

of

Entrepreneurship

2008

(Anugerah Ijazah Kehormat Keusahawanan 2008 Help Universiti)

Tribute

to

Women

Award

2008

(Entrepreneurship)

(Anugerah Tribute to Women 2008 Usahawan)

Entrepreneur Extraordinaire Award National Women Entrepreneurs Award 2008 (NWEA) SMIDEC
Phd, Doctor of Business Administration, Major in Entrepreneurship, Motivation & Human
Development, from Central State University of New York, USA
Prime

Minister

Woman

Entrepreneur

Award

2011

(Anugerah Perdana Menteri Usahawan Wanita 2011 Finalis)

Platinum Entrepreneur 2011 Award SME Recognition Award 2011
Mothers Day Award 2012 Harmoni , Utusan Karya
Anugerah Lady Extraordinaire Inaugural Women of Excellence Awards 2014
6

Anugerah Great Entrepreneur Brand ICON Leadership Awards Asia Pacific 2014

(Finalist)

 Anugerah Darjah Gemilang Seri Mahkota Kedah membawa Gelaran DatoWira 18

Januari 2015

3.3 WHAT ARE THE KEY SUCCESS FACTOR OF THE BUSINESS.

First of all, Datuk Wira Dr Maznah Hamid is full of versality. She is said to be versality because she
has brought the no future unknown Securiforce become a biggest security company in Malaysia
and has successfully compete with other companies from the same field. She brilliantly grab the
opportunity to use her ability and knowledge to develop the company.qThen, she is also a full of
foresight entrepreneur. She is said to be foresight as she is able to predict what will happen or to
be needed in the future. For example, she is able to see that Securiforce is not only as static
guard, but also include logistic, cash-in-transit, cash management and many more to bring
Securiforce to another level in this business. Securiforce is giving full security package with the
concept of total security.
Other than that, she is also a time competence entrepreneur. As the time passes, Securiforce also
actively involve internationally by developing Securiforce Logistic which specialize in shipping by
land, air and sea. This shows that Datuk Wira Dr Maznah Hamid is developing her company
according to the needs and demands of her customers worldwide.

4.0 WHY I AM ADMIRE HER

At first I know about Datuk Maznah Hamid was talk show in a television ,my first perception was
she just a rich people that talk about herself,but after I watched and listen to her story about
how,when and why she start to involve with this field it make me interested to know about her.What
can I say about her is she love to smile and look humble even she have her own company and also
a successful entrepreneur .Although Datuk Dr. Maznah Hamid a woman but she was willing to
engage in male employment. She also willing to take any risk when she want to sacrificed RM5,000
of their saving as the capital to start the business .In the old days, most men who engage in
dangerous security controls, such as security officers, police, fire, and so on. But, she did not mind
the particular area or not in accordance with their status as women, but finally she was prove that
women can also be involved in the security field full of a lot of doom and danger. The second
reason is an entrepreneur who was brave because she is willing to engage in activities that are not
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known by others in 30 years ago
and managed to make Securiforce a famous company in

Malaysia
Datuk Maznah Hamid also a person that never forget her origin even she know to speak in english

fluently but she still speak in malay with proud.Other than that ,even she has her own company she
never forget about her responsible as a wife to Datuk Shaheen Mirza Habib and a mother to five
children and also grandmother to six grandchildren .In this way what I can see that she was
ordinary woman for her family and also got a happy family .These show how she can handle her
job and daily life well , for woman to balance between job and family is not easy as say because
woman need to take care her children and husband and a same way to concentrate in work.Her
way handle her family and career make me more admire and respect to her as a successful
woman .Datuk Maznah also have a strong faith ,she always doa to Allah S.W.T to success and
grateful for what she have get.
As a woman ,she was a best role model for me and make me want to be successful entrepreneur
and woman like her.

4.1 WHAT IS THE ENTREPRENEURS PHILOSOPHY

Her philosophy of success and achievement can be seen in her belief thatthe main capital in
business is yourself.
She carries the principle of we should produce a workload more than what we are paid for, as in
the end, we will be rewarded much more than what we have done. This principle has lead to major
successes in her business career.

4.2 WHAT ARE THE CHALLENGES FACED.

Datuk Maznah have challenges face when her grandmother and grandfather that conservative and
strong religion that just want her to be religion teacher because of that she began her career as a
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language teacher and translator but she know if she want to be rich she has to be an
entrepreneur .Cause of that she willing to get through all challenges .
The process of developing the glory was not easy though. She started off the company with merely

RM 5,000 from her own savings compared to the other security company with the capitals between
RM500,000 to RM 1 million. None like any other entrepreneur, she started off without any aid from
the banking institution and up until now where all her companies were established pogressively
growing. During the early years of Securiforce, she managed to employ only a few guards with she
herself as a manager being her own clerk, a secretary and sometimes she would became the
guard when the guard that she attached to a client went off for annual leave or some other
reasons. Being the jack of all trades in this business is not easy.
4.3 HOW DOES SHE OVERCOME THE CHALLENGES
Although she came from hard family she set in her mind to be successful in life. She came a poor
family and raised by his grandmother and her grandfather since the age of five years after a family
breakup . She was a lonely child, but the lack of it to be a blessing because it led her to the factors
to be a human endeavor successful .She always want to be rich and that make her to become
more attempted to success in life .The most incredible and interesting part in Datuk Maznahs
success story is that all her companies were established and progressively growing without any aid
from the banking institutions She started her business with merely RM5000 from her savings.This
show how independent Datuk Maznah overcome the challenge in started her business.Datuk
Maznah also was once a security guard at a supermarket to replace workers who returned to the
village as Hari Raya Aidilfitri holidays. While her husband was at home job security patrols
dignitaries. She overcome the challenge with her husband even they need to get through all
hardship together .

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5.0 WHAT CAN I LEARN FROM THIS ENTREPRENEUR.

Datuk Maznah Hamid is a successful entrepreneur in Malaysia. Although ,she was a woman and
not come from rich family but she still can be successful with her own effort and also support from
her beloved husband. Datuk Maznah Hamid teach me that woman also can do man work .Security
work is one of man work but she has prove that she also can work and be successful in this
courses .She make me think that now day woman are not helpless. Next, one of the story that I
admire the most are when Datuk Maznah could not afford to hire many people ,she ended up
guarding the premises by herself while her husband did the patrolling.This show how responsible
she is and also how she overcome her challenge ,for me Datuk Maznah make me learn that where
is the will theres a way and never give up until you get what you want.Like Datuk Maznah she has
be a Securiforce Group Executive Chairman this show successful she can be after what she have
been through.
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5.1 BASED ON THE CONCEPT I HAVE LEARN IN APT2103 ENTREPRENEURIAL

BAHAVIOR ,HOW CAN I EMULATE/IMITATE FROM THE DATUK MAZNAH HAMID.

From concept that I have learn Apt 2013 Entrepreneurial Behavior and how can i emulate /imitate
from the Datuk Maznah Hamid are her mindset.As before Datuk Maznah always want to be rich
and successful in her business even many challenges that she must to overcome,she take many
risk and has been through many hardship before being one of the successful.This show how she
developing growth mindset.When she have been criticism about want to start a business that a
security work ,she make that criticism one of her encouragement to prove that woman also can do
a security work.She also make effort by have been a guard at the premise by herself when she
doesnt have enough worker .She really work hard to success in her business .Mindset to
entrepreneur is important cause when the entrepreneur thinking out of the box it will become norm
of the society.When Datuk Maznah make a Securiforce it prove that woman also can work in
securities field. Other concept that I can imitate from Datuk Mazah Hamid are the entrepreneur
motivation.When she still young she have decide want to be rich and successful .When she taking
up these business courses, Datuk Maznah realised that she wanted to become an entrepreneur
.These show Datuk Maznah have a motive that are to be rich and successful .Her goal to be a
successful entrepreneur and for a behavior are to be a successful entrepreneur in security field
even though she was a woman. In my perception Datuk Maznah is a person who need for
achievement .This because she challenge her self to be a entrepreneur in man field and for a
woman this challenge is not easy as we think.
As a conclusion,Datuk Maznah Hamid also know as iron lady was an entrepreneur and woman in
man filed that I admired most,her story life make me feel more interested to challenge my self as a
woman to be successful same as her.

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Conclusion
As a conclusion being successful in a predominantly male career is something to be applauded.
Datuk Wira Dr Maznah Hamid is the Executive Chairman of Securiforce. When a security company
that was not doing well was offered to her, Maznah and her husband took it as a challenge to bring
the company back into business. In her efforts to make her business a success, she endured a
whole lot of challenges and financial crisis. It went to the extend where, to grow her business
Maznah had to sell her house and live in the slums. In the end, all her hard work pay off.
Securiforce is now one of the largest security company in Malaysia. Besides running her business,
Maznah gives motivational talks to people who are wishing to improve themselves. Maznah has
received numerous awards and appreciation for her excellence in business. She is one of the most
successful entrepreneurs in Malaysia.
Datuk Maznah Hamid story have give me a lot of information and knowledge that I can apply in
may life. I hope one day ,I also can be as good as her in being successful entrepreneur. While
making this essaignment I release that she has a lot of hardship to get trough but she still keep in
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her mind to be successful in an entrepreneur.

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