1.

Per Month Income

50K

RESPONSE
50k

RESPONDENT ( % )
25%

1 lack
More then 1 lack

1 LACK

30%
45%

MORE THEN 1 LACK

25%
45%

30%

INTERPRETATION Mostly people those who have high income are more tend to buy
Chanel products

2. Age
RESPONSE
(15-18)
(18-25)
(25-35)
(35+)

15-18

RESPONDENT ( % )
20%
34%
25%
21%

18-25

25-35

35+

1%
25%
31%

42%

INTERPRETATION Between the age of 18-25 people are more tend to buy Chanel
product and they are more attractive towards the big brand name

3. Hometown

RESPONSE
Delhi
NCR

DELHI

RESPONDENT ( % )
68%
32%

NCR

32%

68%

INTERPRETATION People those who live in Delhi are more attractive towards Chanel
products

4. Which kind of product do you buy from Chanel?

RESPONSE

Perfumes

RESPONDENT (%)
35%

Clothes

50%

Footwear

15%

perfume

cloths

footwear

15%
35%

50%

INTERPRETATION The graph shows that most of the people i.e. 50% buy clothes from Chanel
and rest perfumes and footwear

5. How regularly do you buy from Chanel?

RESPONSE

Ones in a week

RESPONDENT (%)
2%

Ones in a month

35%

Ones in a year

63%

ones in a week

ones in a month

ones in a year

2%
35%

63%

INTERPRETATION More than 50% of the customer buy Chanel product only ones in the year
because of high price goods and 35% ones in a month

6. Where do you buy Chanel product?

RESPONSE

Online

RESPONDENT (%)
25%

Stores

58%

Producer

17%

online

store

17%

3rd Qtr

25%

58%

INTERPRETATION- More than 50% of the customer buy Chanel product from
store which will help the buyer to know about the qualities of the product and rest
from online and producer

7. Do you think Chanel product price is worth it?

RESPONSE

Yes

RESPONDENT (%)
55%

No

22%

Sometimes

23%

yes

no

sometime

23%

55%
22%

INTERPRETATION - More than 50 % of people think Chanel price is worth it

and rest 22% fell no and 23% fell sometime

8. How is your experience when you shop from Chanel?

RESPONSE

Good

RESPONDENT (%)
67%

Average

38%

Poor

5%

yes

no

sometime

5%

35%
61%

INTERPRETATION - 61% of customer have good experience when the shop from Chanel and 4%
have poor experience and rest have fine experience

9. What make you attract towards Chanel?

RESPONSE

Price

RESPONDENT (%)
22%

Brand name

57%

Quality

21%

price

28%

brnad name

quality

20%

52%

INTERPRETATION- Most of the people are attractive towards the brands name of Chanel and rest
are towards price and quality

10. Are you satisfied with the promotional strategies of Chanel

RESPONSE

Yes

RESPONDENT (%)
23%

No

15%

Sometimes

62%

yes

no

sometimes

23%

62%

15%

INTERPRETATION - More than 50% of people are fine with the promotional strategy of
Chanel and rest 23% are satisfied with it

11. Are you satisfied with the ambience of Chanel store?

RESPONSE

Yes

RESPONDENT (%)
47%

No

15%

Sometimes

38%

yes

no

sometime

38%
47%

15%

INTERPRETATION - 47% of the people like the ambience of Chanel AND 15% dont like it

12. Are you satisfied with Chanel after sale services?

Yes
No
RESPONSE

Yes

RESPONDENT (%)
70%

No

30%
yes

no

30%

70%

INTERPRETATION - Most of the people are satisfied with Chanel after sale service

13. Overall satisfaction with Chanel product.

RESPONSE
Excellent

RESPONDENT ( % )
28%

Good

35%

Neutral

15%

Average

18%

Below average

4%

excellent

good

neutral

average

below average

4%
18%

28%

15%
35%

INTERPRETATION - The above graph show the satisfaction level of the people from
Chanel around 35% are happy with it and on other hand 4% are not satisfied and 15% are
neutral

FINDING

Most of the people buy clothes from Chanel and rest perfumes and footwear.
More than 50% of the customer buy Chanel product only ones in the year because of

high price goods.

Most of the customer buy Chanel product from store itself
This will help the buyer to know about the qualities of the product.
61% of customer have good experience when the shop from Chanel and they like the

ambience of the store too.

Most of people are fine with the promotional strategy of Chanel and are quite

satisfied with it.

Most of the people think Chanel price is worth it and so they are ready to pay high

price of the products.

Most of the people are satisfied with Chanel after sale services they fell that Chanel

services are on the top.

Mostly people from Delhi prefer to buy Chanel product.
People with high income are more tend to be attractive towards Chanel product.

Conclusion
Chanel S.A., commonly known as "Chanel", is a Parisian fashion house founded by the late couturier
Gabrielle "Coco" Chanel, recognized as one of the most established in haute couture, specializing in
luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others).
According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and
Gerard Wertheimer who are the great-grandsons of the early (1924) Chanel partner Pierre Wertheimer.
Chanel is a brand that is in the market because of the its innovation and new marketing technique it is
the brand which work according to the environment. It uses its brand promotional technique by looking
in future as well as in present market.
Chanel make goods only for elite class .it is a brand which knows its customer very well and also target
audience. It makes its products according to the customer need and wants and even try to full fill it the
most.
Most of the customers of Chanel are very happy with their after sale services as well as with the product.
The Chanel main market lies in the big city and big part of the country India. Mostly young people are
attracted towards this high class brand it has its deep rote in foreign lands and is now trying to make its
position in India
Chanel always uses the current technology and current situation to make its marketing strategies
accordingly. Customer likes the ambience of Chanel a lot because of its great taste of music ,the
environment and services they provide . People like the pampering that Chanel offer to its customer.
Chanel is just not a big brand name but also a brand which rules on millions of heart

RECOMADATION

Chanel is a high class brand and it is also very expensive brand so mostly people in
India avoid buying their product because of high price so Chanel should produce a
range which is affordable by Indian customer.
Chanel target is mainly females , Chanel should start focusing more on male also
Chanel only target audience that lies in the big city ,Chanel need to give a new
look to it Chanel should offer its market to other small city also ,so that the brand
value increases
Chanel should provide new offer in the market
(Discount offer to increases sale in India)
Chanel should come up with new marketing strategies so that all the people are
aware about this brand in India.

CONCEPTUALIZATION

RESEARCH
METHODOLOGY

COMPANY
PROFILE

INDEX

Questionnaire
GENRAL QUESTIONS1. Name2. Hometown3. Per Month Income- [50k] [1 lack] [more than 1 lack]
4 .Age- [15-18] [18-25] [25-35] [35+]

14. Which kind of product do you buy from Chanel?

Perfumes
Clothes
Footwear
15. How regularly do you buy from Chanel?
Ones in a week
Ones in a month
Ones in a year
16. Where do you buy Chanel product?
Online
Stores
Producer
17. Do you think Chanel product price is worth it?
Yes
No
Sometimes
18. How is your experience when you shop from Chanel?
Poor
Average
Good
19. What make you attract towards Chanel?
Price
Brand name
Quality
20. Are you satisfied with the promotional strategies of Chanel
Yes
No
Sometimes
21. Are you satisfied with the ambience of Chanel store?

 Yes
No
Sometimes
22. Are you satisfied with Chanel after sale services?
Yes
No
23. Overall satisfaction with Chanel product.
Excellent
Good
Neutral
Average
Below average

BIBLIOGRAPHY
1. Journal articles found online

https://en.wikipedia.org/wiki/Chanel
https://www.mindtools.com/pages/article/newSTR_94.htm
http://www.chanel.com/en_US/
http://www.notesdesk.com/notes/marketing/the-marketing-mix-4-ps-ofmarketing/
http://www.customessaymeister.com/customessays/Fashion/9386.htm

2. BOOKS
Principle of marketing (T.N Chhabra)
Chanel magazine (issue 20014)

DATA ANALYSING
AND ITERPRETATION