Assignment No.

Submitted By:

Muhammad Safdar Abbas

Program:

MBO 1.5 Year

Submitted To:

Mam Tahira Umair

Course:

Marketing Research

Due Date:

9th December 2016

Comsats Institute of information and Technology

Lahore

Likert Scale for Store Loyalty

Employees of Range store are friendly.
5
Strongly Agree

4
Agree

3
Neither Or N/A

2
Disagree

1
Strongly
Disagree

Range has slow services.

5
Strongly Agree

4
Agree

3
Neither Or N/A

2
Disagree

1
Strongly
Disagree

Range charges fair prices

5
Strongly Agree

4
Agree

3
Neither Or N/A

2
Disagree

1
Strongly
Disagree

2
Disagree

1
Strongly
Disagree

2
Disagree

1
Strongly
Disagree

Quality of the products at Range are very good.

5
Strongly Agree

4
Agree

3
Neither Or N/A

Range sells a wide variety of merchandise.

5
Strongly Agree

4
Agree

3
Neither Or N/A

Semantic Differential Scale for Store Loyalty

Please Rate the Range Store
Inexpensive

___: ___: ___: ___: ___: ___:__ Expensive

Modern ___: ___: ___: ___: ___: ___:__ Old Fashioned

Bad

___: ___: ___: ___: ___: ___:__ Good

Unreliable___: ___: ___: ___: ___: ___:__ Reliable

Careful ___: ___: ___: ___: ___: ___:__ Careless

Staple Scale for Store Loyalty

+5

+5

+5

+5

+4

+4

+4

+4

+3

+3

+3

+3

+2

+2

+2

+2

+1

+1

+1

+1

Inexpensive

Slow Services

Product Quality

Friendly Employees

-1

-1

-1

-1

-2

-2

-2

-2

-3

-3

-3

-3

-4

-4

-4

-4

-5

-5

-5

-5

Semantic Differential Scale for Business

Management School of LUMS and LSE
Non-competitive___: ___: ___: ___: ___: ___: __ Competitive
Bad___: ___: ___: ___: ___: ___:__ Good
Inexpensive___: ___: ___: ___: ___: ___:__ Expensive
Small ___: ___: ___: ___: ___: ___: __ Large
Carefree___: ___: ___: ___: ___: ___:__ Serious
Unfair ___: ___: ___: ___: ___: ___: __Fair
Easy___: ___: ___: ___: ___: ___:__Difficult
Clean___: ___: ___: ___: ___: ___:__Dirty

Name
Program