APPLICATION OF ENTREPRENEUR/ INCUBATEE

1. Applicant Information
A) Applicant (entrepreneur) name
B) Age

: Mr. S.Selva Nidhyananthan

: 34

C) Educational Qualifications

: M.E

D) Postal Address
Communication Engg.
College (PO) 626 005

: Dept.of Electronics &

Mepco Engineering

(Include
Photo)

Sivakasi, Virudhunagar Dist.

Tamilnadu, India
E) Telephone/mobile

: 04562-235409, 9790446233

F) Fax

: 04562 235111

G) Email

: nidhyan@mepcoeng.ac.in

H) Website (if any)

: --

I) Current professional /employment

status

: Assistant Professor

2. Company Information
A. Have you registered a company
(give details)

: F.No. 45-36/90-AICTE/BH/838
Dt. Jan.19, 1993
Mepco Schlenk Engineering College
Approved by AICTE & Affiliated by Anna
University, Chennai.

B) Name of applicant company/firm

: Mepco Schlenk Engineering College,

Sivakasi

C) Location from which company is

Operating

: Sivakasi

D) Relationship with the Business

Incubator/Host Institute

: Employee

E) Company sector

: Manufacturing /Services

F) Investment in plant and machinery for Rs.7, 61,000

G) Company type: Definitions are given in

: : Micro / Small /Medium

3. Project Information

A. Details of proposed idea/ innovation

A1) Title of the technology/innovation
A2) Category of technology

: DESIGN OF AN EFFICIENT HUMAN EMOTION

BASED AUTOMATED CALL DIVERT IN CALL CENTERS.
: DSP PRODUCT

Existing Technology
Manual Assignment of Query calls to the concerned responder
Random assignment of calls.
Problems:

Requires a Psycho-analyst to identify the the emotional status of the caller to

properly assign the call to a suitable responding person.
Mood of the caller is completely neglected .

Need of the new product

This AUTOMATED CALL DIVERT system makes the call assignment process easier
and proper.
It saves the service time, reduces the labor cost and brings customer satisfaction.

Objective

To design a efficient automated call divert system for call centers.

The emtion detection can be optimized by using standard emotional speech
database.

Advantages of the new product

Desirable response can be easily obtained.
Bring in automation to the call center activity.
Exhibits excellent customer satisfaction.
Reduction in labor cost.
Compact and economic.
Opportunities for new product
All private and public service sectors would like to use theis product.
Virtual Call Centers, Inbound Call Centers, Outbound Call Centers and Bilingual Call
Centers will get benefit out of it.
Outlines of the new idea proposed to be further developed
Emotion of the speech signal is identified by using Some statistics of the pitch,
the first and second formants, energy and the speaking rate
Pitch feature helps in recogniting the mood and identity of the speaker.
Based on the emotion the call is diverted to the proper responder.
Constructing the novel aperture (Slot) design using different types of substrates.

Trainin
g
Emotional
Speech

Speech
over
telephone

Preprocessing

Preprocessing

Emotion
Detection

Emotion
Detection

Emotion
Classification

Similarity
Measure

Call Divert
based on
emotion

Testing
Fig 1. Human emotion based automated call divert
iv) Relevance for the micro and small enterprises
SMEs can be greatly benefitted by this kind of finding due to the reduction
in the labor cost and increase in customer satisfaction.
v) Commercial adaptability
It is a commercially adaptable device. Already existing manual system of call divert
can be easily replaced by this product.
A3) If the idea involves use of existing intellectual property, give details of the owner of the
same and arrangements of sourcing the innovation and terms of its commercialization
Nil
A4) Specify the potential areas of application in industry/market :

A5)

All customer service centers who are looking for the avenues of improvement
on call divert and customer satisfaction.
The great potential area of application is in call centers..

Specify newness/ uniqueness of the innovation (better performance/ new features/

improvements):
A new kind in call centers to speedup the work and to enhance customer satisfaction.
Following are the improvements in the working environment
i)
Compact
ii)
Ease of handling and interfacing
iii)
Exhibits lower human work and less time for call divert.
iv)
simple in design
v)
High customer satisfaction.

A6) What is already available in market? What is the market potential? What value it would
add in market:
call divert kits which do not consider the emotional status of the caller available in the
market. It becomes novel and technically sound product with the embedding of emotion
detection capabilities in the call divert system which will find potential commercial market. It
3

will give a new dimension in customer care and research and development in speech
processing technology.
B. Current Development Status of innovation
B1) What is the current development status of the innovation / product or service offerings?
(Whether still an idea or ready to launch).
Simulation using MATLAB is in progress. So it is ready for prototype design and ready
to launch.
B2) Idea readiness level
Level 2: Potential application validated
B3) Specify the time period in months required for innovation to be completely developed for
field testing / ready for intended end user?
1 YEAR
C. Financial requirements
C1) Do you have a business plan for taking innovation from lab to market?
Yes. Once the product is developed and tested it will become part of wide range of
customer care applications.
C2) what level of funding is required for making innovation market ready?

a) Staff

Proposed Expenditure

Total in Rs.

(1 x 12 x Rs. 13,000 = 1,56,000)

1,56,000

b) i) Speech processor TMS 6748

ii) Sound recording High SNR microphone, recording software
and Speech database
iii) High SNR recording provision

4,00,000
75,000

c) 1.Prototype development
2.Operation and maintenance of Equipment

----

d) Expendables (Consumables, Books and Literature)

80,000

e) Travel

30,000

f) Contingencies

20,000

g) Visiting Faculty or Research Consultants

----

i) Procured services (other than (g)) and metered utilities

----

Grand Total

7,61,000

C3) Please give activity wise break-up

Detailed Plan of Action:

Months 1 - 2

Literature Study
Staff recruitment

Months 3 - 4

Software Study

Months 5 - 7

Algorithm Implementation

Months 8 - 10

Design and testing

Month 11

Steps for commercializing the device

Month 12

Final Documentation

Activity Chart & Schedule:

Duration
(in months)

1-2

3-4

5-7

8-10

11

12

Activities
Literature Study
Staff recruitment
Software Study
Algorithm
Implementation
Design and testing
Steps for
commercializing the
device
Final Documentation

4. Other Related Information

A) Are there any team members/partner and mentors/guides in your innovative project. If so
give name and complete contact address with phone and e-mail)
1) Mr. S.Selva Nidhyananthan,
5

Assistant Professor,
Department of Electronics and Communication Engineering,
Mepco Schlenk Engineering College, Sivakasi 626 005
Phone : 04562-235491, 9790446233
E-mail
: nidhyan@mepcoeng.ac.in

2) Mr. Arun.B.Aloshious,
Assistant Professor,
Department of Electronics and Communication Engineering,
Mepco Schlenk Engineering College, Sivakasi 626 005
Phone : 04562-235401, 9488193707
E-mail
: aloshious@ mepcoeng.ac.in
B) Information on Patents filed/granted (if any):

-- Nil ---

C) Any awards or recognition related to the Innovation:

-- Nil ---

D) Please include any further information that you wish to communicate to us to help us in
judging your application:
-- Nil --5. Other
I, S.Selva Nidhyananthan, here by certify that the information furnished in the application
form from item 1-4 is true, complete and best to my knowledge.
Signature of the applicant with seal
6. Recommendations of the forwarding organization:

Yes. The application has been screened and evaluated at local level.

----------------------------------------------(Dr. S. Arivazhagan, Principal)

Signature of the Head of 6.11.2012
organization with seal

Sivakasi