INTERNSHIP REPORT ON PAKISTAN TELEVISION CORPORATION (PTV)

Internship Report submitted to the Faculty of Management & Administrative Scienc

es in Partial Fulfillment of the Requirements for the Degree of Master of Busine
ss Administration.
By Amer Sultan 11022720-091 MBA (2011-2015)
UNIVERSITY OF GUJRAT
Date of Submission 22-01-2013 Name of Program Coordinator Signature of Program C
oordinator __________________________ ___________________________
ACKNOWLEDGEMENT
First of all, I am thankful to Almighty Allah, who enabled me under His tremendo
us blessing to write this report. The six weeks Internship program, in the Pakis
tan Television Corporation is my first experience in my life, where I have learn
ed a lot about its objective, policies, modes and styles of working and cluster
of other activities. Although the PTV is the central theme of my Project Report be
hind this limit, the social, moral and ethical aspects of environment have left
a crucial and long life impact on my behavior.
I am especially indebted to respected teacher for his valuable information, cons
tructive suggestions, constant support, encouragement, appreciation and friendly
behavior throughout my project, especially to Maam Tuba Javed who always guided
me through the report.
It is with deep appreciation that I wish to acknowledge the dedicated attention
of the Dr. Khalid Zia Ramay (GM Marketing & Sales PTV Islamabad), Mr. Sayed Khaw
ar Abbas Zaidi (Manager Marketing & Sales Islamabad) and all other persons assis
ting in this huge work in addition to their routine activities.
I also owe my gratitude to Mr. Hassan Ahmed Piracha (Marketing & Sales Officers
PTV Islamabad), Mr. Qasir Abbas (Marketing Officer PTV Islamabad), and Mr. Ahmed
Waqas (Marketing Office PTV Islamabad) for their valuable discussion, which has
inspired me in completing this project.
My special thanks to my family for their well wishes, for bearings & moral suppo
rt in all phases of my study Report. Their love and endless prayers have always
been a source of inspiration and determination for me.
Amer Sultan
DEDICATED TO
I dedicated this report especially to my parents and brothers and friends withou
t whose help and encouragement it would not have been possible. For me accomplis
h this task within the specific time period. I was provided with every facility
by my father who was necessary in order to complete this task.
CONTENTS
Section No:
Executive Summary
Title
Page No:
01
Part I
1.1 1.2 1.2.1 1.2.2 1.2.3 1.2.4 1.2.4.4 1.2.5 1.2.8 1.3 1.3.1 1.3.2 1.3.3 1.3.4
1.3.5 Introduction Overview of the organization Historical background Nature of
the Organization Business Volume Product/service line Tariff Rates PEST Analysis
Contribution in economic development Organizational Structure Hierarchy Chart N
umber of Employees Main offices Introduction of all departments Comments on the
organization structure 02 02 02 07 08 08 10 11 12 14 14 15 15 17 21
Part II
1.4 1.4.1 1.4.2 1.4.3 1.4.4 1.4.5 1.4.6 1.5 1.5.1 1.5.2 1.5.3 Internee work Intr
oduction of office Details of supervisors Daily timetable Department I worked in
Description of the operations Summary of learning Conclusion of the report Summ
ary of key conclusion Observation about the sector SWOT Analysis Recommendations
References 22 22 23 23 26 28 37 40 40 42 44 47 49
Pakistan Television Corporation
Executive Summary
PTV by business is an organization dealing in the sector of television broadcast
ing. It was formed in 1964 and was the first television channel of Pakistan. Dra
mas, news, programs, talk shows, serials, music shows etc are the basic product
of PTV. PTV sells its time to generate revenue. The revenue is generated by play
ing commercials during the break time of programs. All shares of PTV are held by
Government of Pakistan. PTV has a contribution towards the economic development
both directly and indirectly. The managing director of PTV is elected by the si
tting Government. I have done my internship at PTV news Islamabad centre in mark
eting department. During my internship I had to perform various tasks which are
a part of daily work of the marketing officers. I started my work with understan
ding the work of marketing department by observing employees. The first task per
formed by me was to send a fax to marketing agency for regular updates. Then I r
eceived the release order and filled contract register according to it. At the n
ext step I had to forward the release order to head office Karachi to check avai
lability. After it I received the ad from customer and get it censored. The next
step was to forward the ad for playing and then I had to receive the transmissi
on certificate and invoice and forward it to client. The client had to pay for i
t in 90 business day. I also send recovery reminders to client with the help of
Marketing Officers. During my internship I have learned a lot of skills that sha
ll be helpful for me throughout my life. I have improved my communication skills
, interpersonal skills, leadership skills, team work, and confidence level a lot
. During my internship I came to know that PTV is a very idea of channel that de
fends the cultural norms, values of our country. It is rapidly moving towards gr
owth and is the market leader currently. I have observed that PTV lacks in havin
g a proper system for recruiting and selection of employees.
Amer Sultan (11022720-091)
(FMAS)
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Pakistan Television Corporation
1.1 BRIEF INTRODUCTION
The media in the whole world play pivotal role to create an awareness among the
masses, which covers all the aspects of life, whether they are related to, econo
mic, social, and political or recreation. It is the media, which has brought the
world so closer that now it is termed as the Global Village and it gave a new c
oncept of Globalization and opened a new era of advancement in other fields. Con
sidering the importance of the media since from the very inception of Pakistan t
he need of highly develop and advance media was greatly felt. Thus state owned m
edia in the shape of PTV was introduced in Pakistan. It is not denying the fact
that at the time of partition of the indo-Pak subcontinent the present Pakistan
had not inherited and advanced media. Thus the 50 years of any state are conside
red to be the childhood age. But in this infant age where it achieved its object
ives, there are still grave flaws facing by PTV that need to be addressed.
1.2 Overview of Organization
PTV is an organization that deals in telecast broadcasting. It is a public limit
ed company and all its shares are owned by Government of Pakistan. It gives its
media coverage all over the country and generates its revenue by the ads that ar
e being played during various programs. PTV gives its coverage to almost 91% pop
ulations of Pakistan and in more than 53 countries around the world.
1.2.1 Historical Background
An important day in the history of communications in Pakistan is 26 November. Th
e countrys first pilot Television station went on air from Lahore that day. Telev
ision in Pakistan has never looked back. In October 1963, on the recommendations
of National Publicity Conference, It was decided by the Government to establish
a general purpose Television service in the country with the participation of p
rivate capital and under the Amer Sultan (11022720-091) (FMAS) Page 2
Pakistan Television Corporation
general supervision of the Government of Pakistan. As a first step towards the i
mplementation of the decision an agreement was entered into with the Nippon Elec
tric Company of Japan for the setting up of two pilots Television Centre on expe
rimental basis at the companys cost and risks. The first of these went on air in
Lahore on November 26, 1964 and the other at Dacca in December 1964. On the comp
letion of the experiment, which proved successful, these centers were taken over
by the Television Promoters Company limited a private Ltd. Company in 1965. On
27 th June 1967, this company was latter converted into a public limited company
with the Government of Pakistan, M/s. Nippon Electric Company of Japan and M/s
Kane Matsu. Gosho Company of Japan as shareholders. The new company was named Pak
istan Television Corporation Limited. In 1977 Government of Pakistan liquidated a
ll the foreign equity and presently all the shares are owned by the Government o
f Pakistan.
1.2.1.1 PTV Logo:
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Pakistan Television Corporation
1.2.1.2 PTV Mission The mission of PTV is to disseminate accurate and true infor
mation and also providing healthy and value oriented entertainment.
1.2.1.3 PTV Vision The vision of PTV stands to build upon the professional exper
tise and excellent tradition and aspire to create positive change in line with t
he wishes of people of Pakistan.
1.2.1.4 4Ps of PTV:
The basic marketing mix 4Ps of PTV is as following: Product The Programs, Plays,
Shows, Events, Conversation etc. are all the product of PTV Price The price of P
TV is set according to the time slot in which the ad is being played. Placement
PTVs signals covers more than 90% of the local population and more than 53 countr
ies worldwide. It reaches to the target population trough satellite and cable ne
twork. Promotion PTV promotes its upcoming programs by playing their trailers on
the channel, advertising boards, through sending pamphlets of the programs to t
he companies.
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Pakistan Television Corporation
1.2.1.5 PTV Family
Now PTV family contains 8 channels and they are listed as following:
PTV HOME PTV NEWS PTV SPORTS PTV NATIONAL PTV BOLAN PTV GLOBAL AJK TV PTV WOR
(recently new inaugurated)
1.2.1.5.1 PTV HOME PTV Home channel is known as family channel of Pakistan on th
at channel Drama sequels, Sessions plays, childrens programs and other Live and r
ecorded programs about religions, cultures, and fun etc. are played.
1.2.1.5.2 PTV NEWS PTV News is a news channel of PTV Network and that is known a
s informational channel, on that channel News played after every half hour and a
lso played Debates, Talk shows, business updates, whether updates and political
updates also played. Amer Sultan (11022720-091) (FMAS) Page 5
Pakistan Television Corporation
1.2.1.5.3 PTV SPORTS PTV Sports channel of PTV Network is most popular channel a
mong youth and also famous on international areas. PTV Sports is fully entertain
ment channel of sports. During any live event in anywhere of world PTV emphasis
to purchase its live transmission rights and that time PTV Sports meet the boom
stage of viewership.PTV Sports also played fitness programs, game shows, recorde
d famous sports events etc.
1.2.1.5.4 PTV NATIONAL PTV National is fully national channel, which is only cha
nnel in Pakistan in which all languages of mother land are transmitted in shape
of different programs and News also. Urdu, Punjabi, Sindhi, Pashto and all other
languages which consist in Pakistan are followed by PTV National.
1.2.1.5.5 PTV BOLAN PTV Bolan is also a national channel of Pakistan, which is f
ollow in Bolan area of Pakistan
1.2.1.5.6 PTV GLOBAL PTV Global is an international channel of Pakistan, which c
overs more than 50 countries of Globe. PTV Global also played international prog
rams according to the demand of viewership.
1.2.1.5.7 AJK TV AJK TV (Azad Jammu-o-Kashmir Television) is also national TV ch
annel of Pakistan, which transmitted to follow Kashmiri people of Azad Jammu-o-K
ashmir. AJK TV covers 50% area of Azad Jammu-o-Kashmir.
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Pakistan Television Corporation
1.2.1.5.8 PTV WORLD PTV World is recently new inauguration channel of PTV Networ
k and that is also an international channel.
1.2.2 Nature of organization
PTV is a Government owned organization as it holds all paid up shares of the org
anization. The television broadcasting is the business of PTV. It has a well est
ablished system of telecasting throughout Pakistan and also in some foreign coun
tries also. It has its main offices at Lahore, Islamabad, Karachi, Peshawar and
Quetta. PTV has 8 departments in it. It is the national representative of Pakist
an in the field of telecasting. All international and national debated, conversa
tion, addresses, parliament meetings and all party conferences are all communica
ted through PTV. Moreover the messages send to other country related to any inci
dent event is sent through PTV. PTV is the leading channel in the field. The adv
antage that PTV has on its entire competitor is of coverage at large scale.
1.2.2.1 PTV Coverage The coverage of PTV province wise is also noted along with
its percentage is as following: Name of Province Total Population (in millions)
Punjab Sindh NWFP+FATA Balochistan Northern Area AJK TOTAL 92.12 38.15 26.36 8.0
7 1.20 4.08 169.98 PTV Coverage (in millions) 90.18 35.22 21.75 3.78 0.56 2.04 1
53.53 97.89% 92.31% 82.50% 46.84% 46.67% 50% 90.32% (FMAS) Page 7 Percentage
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1.2.3 Business Volume
There are last five years business volumes of Pakistan Television Corporation: S
erial Number 1 2 3 4 5 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 Year Vo
lume Growth (in millions) 505.257 581.221 732.765 1356.342 1702.304
There are no specific awards that are given to PTV. There are just some employee
s of PTV who have different national awards in sports like swimming, boxing, cri
cket, badminton etc. moreover PTV has made a lot of successes in a form that it
has accomplished its determined goal very well. It has increased its business vo
lume. It is the leading broadcasting channel of Pakistan.
1.2.4 Product/Service line
PTV offers different products or services to its viewers through its seven diffe
rent channels. The Dramas Play shows, Singing Programs, News, Sports events, Conv
ersations or Talk shows, Awards shows, Live sports, Reality shows etc are the of
fered by PTV. PTV offers these products for both its viewers and customers. More
over PTV also some services for its advertising customers like sending them freq
uent information of up coming events, programs and dramas so that they may set s
trategies to play theirs Ads during these programs. PTV also provides extra servi
ces to its regular customers like record the special events organized by the cli
ent and give it in news on demand of the client. PTV offers service of allowing
its regular customers to shoot its ads in PTVs studio. It also plays various docum
entaries of its client on demand like documentaries of Amer Sultan (11022720-091
) (FMAS) Page 8
Pakistan Television Corporation
US AID and Turkish Culture are been played recently. All the above mentioned pro
ducts of PTV can be divided in three parts:
1.2.4.1 News This part covers the shows based on the current affairs, the daily
happenings, conversations on different topics about politics.
1.2.4.2 Entertainment This part contains the dramas the shows and films. In dramas
we have prime time drama, soaps, and comedy dramas etc. while in shows PTV produc
es Game shows. Reality shows, Singing shows. In films we have tele-films that are
shown occasionally.
1.2.4.3 Sports In this part PTV covers different sports shows, events or games p
lay on PTV Sports channel. There are recorded events or some live events accordi
ng to viewers interests.
As these are the products during which the ads are played and these are a way to
attract different companies to sponsor them and have there ad played. The actua
l thing that PTV sells is its time through which it generates its revenue. So th
e prices are set according to the trend of viewers ship during these time bands.
The more the viewers are in number in a particular time band the more shall PTV
charge for that time slot.
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Pakistan Television Corporation
Time PTV HOME (Rs/min) 07-08am 08-09am 09-10am 10-11am 11am-03pm 03-05pm 05-06pm
06-06:30pm 06:30-07pm 07-07:40pm 07:40-09pm 09-09:30pm 09:30-10pm 10-11pm 11-11
:30pm 11:30pm-12am 12-01am 01-07am 15,000 15,000 20,000 20,000 20,000 20,000 25,
000 60,000 60,000 100,000 178,150 132,225 75,000 60,000 25,000 10,000 10,000 10,
000 PTV NEWS (Rs/min) 10,000 15,000 15,000 20,000 10,000 15,000 15,000 15,000 40
,000 40,000 40,000 40,000 40,000 25,000 25,000 25,000 25,000 7,500
The rates of PTV currently for different slots are as following:
1.2.4.4 Tariff Rates of PTV
PTV SPORTS (Rs/min) 10,000 10,000 10,000 10,000 20,000 20,000 20,000 20,000 40,0
00 40,000 40,000 40,000 40,000 20,000 20,000 10,000 10,000 10,000 PTV PTV PTV GL
OBAL ($/min) 150 150 150 150 150 150 150 150 150 150 150 150 150 150 150 150 150
150 NATIONAL BOLAN (Rs/min) 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10
,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 (Rs/m
in) 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000
10,000 10,000 10,000 10,000 10,000 10,000 10,000
We see that maximum charges are during the prime time drama because at that time
PTV has the maximum number of viewers. And after it the per prime time and the
post prime time. These rates are also changed over time.
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Pakistan Television Corporation
1.2.5 PEST ANALYSIS
1.2.5.1 Political PTV is a government owned organization and all the higher auth
orities and the major decision lies with the government. There is a large influe
nce of government and its policies on the organization.PTV strategies are set by
the managing director. Managing Director is allocated by the present government
whenever the government changes the managing director is changed. The organizat
ion is though bound to perform as the present government wants it. PTV has to fo
llow all the policies, decision of the government. Government uses PTV as an opi
nion building tool to support the activities that are performed by government.PT
V has to follow the norms and values of the country more than any other channel.
Government also influences in the hiring process of PTV as people are hired on
political preferences.
1.2.5.2 Economical The situation affects PTV a lot as its is government owned org
anization so as the economical situation of the country decreases the funds that
are available to PTV decreases. PTV can manages its expenses by its own profit
but as the profit is also owned by the government and a set budget is given to P
TV to meet its expenses so we can say that the economical situation is harmed PT
V is also effected by it.
1.2.5.3 Social Social norms and values have a great impact on PTV. PTV is influe
nced by different standards of society like life style, religious values, social
norms, pattern of life etc. PTV has to show all its programs according to stand
ards. PTV is used to promote the societys image. It is used to promote the change
s in society, but at the same time PTV is limited to shows only those things tha
t are acceptable in Amer Sultan (11022720-091) (FMAS) Page 11
Pakistan Television Corporation
the society according to their culture. PTV is a family channel so it has to lim
it its programs to the level that is seen in families of society in real. Like P
TV has to be careful in showing personal relation, dressing closeness etc. PTV a
lso has to support the changes that have to be brought in the societies as neede
d. It is also used to promote various activities that are done for the benefit o
f people like supporting the Pakistan Army in war against terrorism etc. also PT
V is trying to finish the conflict among people that are developed on the basis
of social norms, values, beliefs and culture.
1.2.5.4 Technological PTV uses the latest and best available technology for its
function. Still some time it is affected by change in technology. It can not rap
idly shift from old to new technology. PTV has to adopt the technology because i
t has to represent countrys media at international level. If the speech of Presid
ent or Prime Minister is to be given coverage it is done through PTV. So PTV has
to keep its technology up to date. PTV gives its coverage through satellite. It
is using 3D technology. It is not currently using DTH (Direct to Home) service
but is looking to shift towards it. PTV is also using old technology, but as a w
hole they are having very reliable and fault free technology.
1.2.6 Contribution of organization toward economic development
PTV as an organization contributes in economic development of the country direct
ly and indirectly. PTV contributes directly in the economic development as it is
earning profit for the Government by which they are able to start many new proj
ects for development. PTV contributes in the economic development by providing e
mployment.
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Pakistan Television Corporation
It provides business related information for business which are helpful for them
to improve their business and start new business. PTV contributed in economic d
evelopment by teaching people and people about advancement in different field of
business. Another aspect by which PTV is contributing is that it increases the
demand of goods in the country. PTV gives entrepreneurial knowledge in the count
ry which motivates people to start new business at different levels. PTV also co
ntributes in economic development by keeping people in touch with stock exchange
information as it daily shows the up and down in share price of various compani
es in stock exchange. Further it shows gold rate, currency rate on shows. It sho
ws budget discussion policy making programs disaster relief and rebuilding aware
ness.
All these points further make the economy stronger. This awareness plays a vital
role in increasing the performance of these fields which ultimately results as
development in the economy. Also many new small and medium enterprises are provi
ded the information to how get started and how to further develop the business.
PTV contributes to Pakistan economy in the form of income tax, excise duty and d
ivided to Government. PTV is also providing communication network to the Governm
ent for projecting its policies and programs in an effective manner, the benefit
of which cannot be qualified in financial terms.
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Pakistan Television Corporation
to be following: Marketing Department
1.3 Organizational Structure
1.3.1 Organizational Hierarchy: The organizational hierarchy chart of PTV
Managing Director Admin & Personnel Department
Chief Marketing Officer
Finance Department
General Manger
Head of Marketing/Sales
Finance Manager
Executive Manager
General Manager of Marketing/Sales (03 posts)
Senior Accounts Officer (02 posts)
Senior Personnel Officer
Account Officer Deputy Controller of Marketing/Sales (03 posts) Assistance Accou
nts Officer (12 posts) Marketing/Sales Manager (05 posts) Assistance Marketing/S
ales Executive (09 posts) Accountants (16 posts) Assistant Personnel Officer (02
posts) (04 posts) Personnel Officer (02 posts)
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Marketing/Sales Officers (18 posts)
(FMAS) Page 14
Pakistan Television Corporation
1.3.1.1 Board of Director The board of director comprises 13 directors, with the
secretary, Minister of Information and Broadcasting of Pakistan as its Chairman
. The executive head of the corporation is Managing Director.
1.3.2 Number of Employees
PTV now has approximately 6300 employees in all its office around Pakistan. The
employees of PTV are divided in 9 pay scale groups on the basis of work, skills,
responsibilities, work position etc. every group than accordingly has a differe
nt pay scale. The pay for higher group is more than lower group.
1.3.3 Main offices
PTV has its 5 main offices in following cities: PTV Lahore Center PTV Karachi Ce
nter PTV Quetta Center PTV Peshawar Center PTV Islamabad Center Further details
of the main offices are given bellow:
1.3.3.1 PTV Lahore Center The first television station in Pakistan made its appe
arance through a pilot transmitter at Lahore, in November 1964. With the install
ation of a permanent transmitter in December 1968 and facilities of modern sophi
sticated machinery, it attained the position of a complete program production an
d transmitting Center. The main building was inaugurated in December 1976. Over
the years its productions have flowered and achieved high standards of professio
nal quality. It provides a varied fare with outstanding contributions in the fie
lds of drama, the music presentations in particulars. In 1964, 4 million were co
vered while today Amer Sultan (11022720-091) (FMAS) Page 15
Pakistan Television Corporation
Shah Kaku.
around 40 million falls under the umbrella of its beams carried through transmit
ters at Shujaabad Sahiwal, Jamal Din Wali, Faisalabad, Pasrur and Kala
1.3.3.2 PTV Karachi Center The Karachi Center commended transmission on November
2, 1967 and was the first full-fledged station with its own building, equipment
with requisite proper technical facilities. The Center has facilities for via s
atellite transmission and reception through the earth satellite station at Deh M
andro. Via satellite programs are fed to the other PTV Centers through the natio
nal network link. The Karachi Center beams programs and news feed to foreign TV
networks via satellite. The quality of its varied programs fare, be it music or d
rama, and is a good standard. PTV- Karachi Center, along with connected transmit
ter at Thana Bulla Khan, Shikarpur, Nurpur and Tan do Allah Yar, now covers 20 m
illion populations.
1.3.3.3 PTV Center Quetta The era of audiovisual broadcasting began in the sceni
c capital of the province of Baluchistan in November 1974, when TV signals beame
d out into the Quetta valley. This center now originates and contributes program
s to the national network from its new center, commission in early 1985, which c
ontains all the necessary facilities of a modern television center. Through conn
ected transmitters Lak Pass, Sibbi and Ghazaband, around one million population
of Baluchistan is covered. With the setting up of more transmitters and Super hi
gh frequency links to cover the remote areas and mountainous terrain of the prov
ince, the television service would be further extended deep into the interior.
1.3.3.4 PTV Peshawar Center The Peshawar Center of the Pakistan Television Corpo
ration Limited was inaugurated in December 1974, though then a smaller station,
it soon achieved a Amer Sultan (11022720-091) (FMAS) Page 16
Pakistan Television Corporation
good professional standard. The present center commissioned on February 18,1982,
is fully equipped with modern and sophisticated facilities as well as professio
nal color studios. It covers a population of over 6 million through the transmit
ters at Cherat, Razmak, Mangora, Marasar, Chitral, Gull Bagh and But Khela.
1.3.3.5 PTV Islamabad Center The center went on air on11th May 1967. Later, a po
werful transmitter, installed at a height of 7,000 feet at Murree Hills in March
1969 boosted its range of transmission. As expansion plans gradually progressed
, transmitters installed at Sakesar, Thandiani and Nangla further enhanced its c
overage to over 22.74 million populations. The modern PTV- Islamabad Center was
inaugurated on March 30,1987. The National News Bureau of PTV is located at this
Center. National and international news including comprehensive pictorial cover
age of events people and happening in various fields are brought to viewers dail
y by this bureau, sometimes via satellite. Aside from quality contribution to th
e general programming fare telecast by PTV, well-blended programs on current aff
airs are the Centers specialty.
1.3.4 Introduction of all departments
PTV has total 8 departments named as following: Marketing & Sales Department Fin
ance Department Admin & Personnel Department Information Technology/Engineering
Department Programs Department News Department Camera Department Current Affairs
Department Amer Sultan (11022720-091) (FMAS) Page 17
Pakistan Television Corporation
1.3.4.1 Marketing & Sales Department
Other detail of these departments as follow:
The marketing division of Pakistan is responsible for marketing the programs of
PTV, finding commercial items for it to generate revenue for the organization. T
his department is major source of PTVs department has been expanding its self as
much as increase in viewers ship and broadcast. The central marketing office is
located in Karachi where as regional offices are functioning at all centers of P
TV Lahore, Islamabad, Peshawar and Quetta. Moreover marketing and sales departme
nt has some additional offices at Faisalabad and Gujranwala and newly in Sialkot
to create ease for local industry. The department works in the market by being
in contact with its customers. A major part of department is also helped by Adver
tising Agencies which are accredited with marketing department. Department pays t
hem 15% commission on their gross billings. Contacts between PTV and clients are
also made direct without any advertising agencies. This department is also resp
onsible for making contracts to purchase programs that are to be played on chann
els.
1.3.4.2 Finance Department The finance department of PTV deals with activities t
hat are concerned with (RAE) Recording, Analyzing and Evaluating of all transact
ion that are done with money. The finance department has a work to set budgets.
The basic work of finance department is at head quarters as the income is only g
enerated there. At centers only expenses are done which are to be recorded by th
e finance department. The others departments when ever want some equipments or a
ny other thing for use they send a requisition to purchase department they purch
ase it after verifying there is a real need of it. After that the bills are send
to finance department who give cash against those bills or sometimes directly p
ay the bill.
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Pakistan Television Corporation
1.3.4.3 Admin & Personnel Department The department of admin & personnel is very
actively working at PTV. This department is working in two fields, first is adm
inistration in administration the department is responsible for formulation and
implementation of administrative policies to have coordination with other center
s, for overseeing administrative service, formulation of PTV employee service ru
les and for making further amendments in the rule as and when required. To deal
with legal matters instituted for and against PTV in courts is also responsibili
ty of this department. The second main field is personnel. It has various types
of operative functions that include the activities concerned with procuring, dev
eloping employees, utilizing and maintaining efficient work force. Moreover the
department has to perform some broad functions that are overseeing personnel fun
ctions, formulation and implementation of personal policies, manpower planning i
ncluding recruitment, promotion and transfers etc. The responsibility of trainin
g to staff within the country and also in abroad, dealing with foreign delegatio
ns, deputing officials for seminars, organizing workshops, conferences, meetings
, exhibitions, competitors, advisory.
1.3.4.4 IT/Engineering Department The department of information technology is al
so called as Engineering department in PTV. That department takes care of the da
y to day operations and maintenances of PTV centers and broadcast. That departme
nt plays a major role in bringing, controlling and maintaining new technology as
time required in the organization. The IT department plays a vital role in sett
ing new projects, planning and procurement as well as research and development a
ctivities. They are responsible to select and implement the best technology that
can be valuable for the organization and can enhance its working. The day to da
y progress of PTV in achieving latest technology to run its operation are all du
e to good working of engineering department. Amer Sultan (11022720-091) (FMAS) P
age 19
Pakistan Television Corporation
1.3.4.5 Programs Department PTV in the role to fulfill its broad and main object
ive, PTV has to telecast various types of international and national matters tha
t are of interest for its viewers. It is being the main objective of PTV to educ
ate its viewer about the values and norms that are vitally important in formatio
n of a united integrated, disciplined and peaceful society in the light of Islam
ic teachings. These objectives have been achieved by PTV by showing various type
s of programs regarding religion, education, entertainment, culture and sports e
tc so we can say that, the programs are the main source for PTV to achieve its g
oals. So for the making these programs more efficient and to the point PTV has a
specific department for this purpose named as programs. The basic work of the d
epartment is to make programs for its viewers in the perspective of themes like
morality, civic, religious or national responsibilities and drive against narcot
ics, environmental pollution and agricultural reforms by highlighting them in di
scussion, shows, dramas, documentaries and through anchorpersons in transmission
.
1.3.4.6 News Department The basic function of news department at PTV is to infor
m its viewers around the country with the recent incident taking place in the co
untry. It includes providing the views the information of latest newsworthy happ
ening on national and international levels.
1.3.4.7 Camera Department PTV gets its major income by selling its programs by p
lacing ads of different brands or other organizations. So the record these progr
ams PTV meet camera department in which the all recordings assets are saved. The
department is responsible for the giving a quality videos of all programs.
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Pakistan Television Corporation
1.3.4.8 Current Affairs Department The section of current affairs has been a rea
l feature of PTV since the day it has started its operation. It was counted as o
ne of most important thing for the organization. That department formed in 1982.
Many programs have been played to discuss the important issues arising in the c
ountry. The live shows programs also include in current affairs department. Such
live shows include live telecast of Armed forces parade, Flag hoisting ceremony
, Head of State address to the nation. Documentaries on important national proje
cts and certain sessions of Senate and National Assembly.
1.3.5 Comments on Organizational Structure
The organizational structure of PTV is a well managed one as it is working from
a very long period. PTV has basically a normal level of span of control which me
ans there are only a reasonable number of employees under one head. It is centra
lized structure where decisions are basically made by higher management. The dep
artmentalization is done on the basis of functions they perform or work they do.
The department are separated on their working like all those linked to news are
in news department and all those related to technical issues are in information
technology department. Unit of command is single means that employees are basic
ally answerable to one head and also gets command from him. At the end Im say to
that, the organizational structure of PTV is very well developed and also very w
ell managed.
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Pakistan Television Corporation
1.4 Internee Work
1.4.1 Introduction of office/branch
I have completed my internship at marketing department of PTV Headquarter Market
ing Department Islamabad. My internship ongoing on 10th August 2012 and end at 2
1st September 2012. There are 8 departments that are serviceable in Islamabad ce
ntre. However I worked in marketing department. The office of PTV in which I hav
e worked is located at Agha Khan Road F-5/1 Islamabad in front of Parliament Hou
se of Pakistan. The center went on air on11th May 1967. Later, a powerful transm
itter, installed at a height of 7,000 feet at Murree Hills in March 1969 boosted
its range of transmission. As expansion plans gradually progressed, transmitter
s installed at Sakesar, Thandiani and Nangla further enhanced its coverage to ov
er 22.74 million populations. The modern PTV- Islamabad Center was inaugurated o
n March 30,1987. The National News Bureau of PTV is located at this Center. Nati
onal and international news including comprehensive pictorial coverage of events
people and happening in various fields are brought to viewers daily by this bur
eau, sometimes via satellite. Aside from quality contribution to the general pro
gramming fare telecast by PTV, well-blended programs on current affairs are the
Centers specialty.
PTV Headquarter Islamabad Amer Sultan (11022720-091) (FMAS) Page 22
Pakistan Television Corporation
1.4.2 Details of My Supervisors in PTV
I have completed my different tasks under different supervisors during my intern
ship at PTV. I was supervised by the person who truly responsible for doing that
task. The details of my supervisors are as following: Dr. Khalid Zia Ramay G.M
Marketing & Sales Mr. Syed. Khawar Abbas Zaidi Manager Marketing & Sales Mr. Hus
sain Ahmed Piracha Marketing & Sales officer Mr. Qaisar Abbas Marketing officer
Mr. Ahmed Waqas Marketing officer
1.4.3 Weekly Timetable
These are my daily routine work which I have done with different tasks perform u
nder different supervisors.
Week
Date 10th August 2012 11th August 2012
Task Performed Overview of organization Introduction of working employees
Supervisor Dr. Khalid Zia Ramay Dr. Khalid Zia Ramay
1st Week
14th August 2012
Interaction with supervisors
Dr. Khalid Zia Ramay (FMAS) Page 23
Amer Sultan (11022720-091)
Pakistan Television Corporation
15th August 2012 16th August 2012
th
Sending a fax to CMO PESTL Analysis
Dr. Khalid Zia Ramay Mr. Syed. Khawar Abbas Zaidi
17 August 2012
Introduction of Marketing Agencies
Mr. Syed. Khawar Abbas Zaidi
20th August 2012
Contact with Marketing Agencies
Mr. Hussain Ahmed Piracha
21st August 2012
Contact with Marketing Agencies
Mr. Hussain Ahmed Piracha
2
nd
Week
22
nd
August 2012
Receive release order from client
Mr. Hussain Ahmed Piracha Mr. Hussain Ahmed Piracha Mr. Hussain Ahmed Piracha Mr
. Hussain Ahmed Piracha Mr. Hussain Ahmed Piracha
23rd August 2012 24th August 2012 27th August 2012 28th August 2012
Receive release order from client Receive release order from client Filled Contr
act Register Contact with Marketing Agencies
29th August 2012 3rd Week 30 August 2012 31st August 2012 Amer Sultan (11022720-
091)
th
Receive release order from client Filled Contract Register Receive RO and
Mr. Hussain Ahmed Piracha Mr. Hussain Ahmed Piracha Mr. Hussain (FMAS) Page 24
Pakistan Television Corporation
03rd September 2012 04th September 2012 05th September 4 Week
th
filled Contract Registar Receive RO and filled Contract Registar Forward RO to m
ain marketing Office Forward Release Instruction to Programs
Ahmed Piracha
Mr. Hussain Ahmed Piracha
Mr. Syed. Khawar Abbas Zaidi
Dr. Khalid Zia Ramay
2012 06th September 2012
Forward Special Packages to Marketing Agencies
Dr. Khalid Zia Ramay
07th September 2012
th
Forward Special Packages to Customer
Mr. Hussain Ahmed Piracha
10 September 2012 11th September 2012 12th September 5 Week
th
Forward RO to main office for play Forward RO to main office for play Receive RO
and filled Contract Register
Mr. Ahmed Waqas
Mr. Ahmed Waqas
Mr. Hussain Ahmed Piracha
2012 13th September 2012 14th September
Send reminder to customer for recovery Forward RO to
Mr. Qaisar Abbas
Mr. Ahmed Waqas (FMAS) Page 25
Amer Sultan (11022720-091)
Pakistan Television Corporation
2012 17th September 2012 18th September 2012 19th September 2012 6th and last We
ek 20 September 2012
th
main office Receive Invoice for Mr. Syed. Khawar collection Receive Invoice and
collect cash Received RO and forward to Release and filled register Got informat
ion about Admin & Personnel and Finance Departments Dr. Khalid Zia Ramay Abbas Z
aidi Mr. Syed. Khawar Abbas Zaidi Mr. Hussain Ahmed Piracha
21 September 2012
st
Got feedback of my work
Dr. Khalid Zia Ramay
1.4.4 Department I worked in
During my internship at PTV I have worked at mainly in Marketing Department but
also get some basic information about Admin & Personnel and Finance Department o
f PTV to know how that departments worked. The detail of marketing department an
d some basic information about Admin & Personnel and Finance departments are as
follow:
1.4.4.1 Marketing Department The marketing division of Pakistan is responsible f
or marketing the programs of PTV, finding commercial items for it to generate re
venue for the organization. This department is major source of PTVs department ha
s been expanding its self as much as increase in viewers ship and broadcast. The
central marketing Amer Sultan (11022720-091) (FMAS) Page 26
Pakistan Television Corporation
office is located in Karachi where as regional offices are functioning at all ce
nters of PTV Lahore, Islamabad, Peshawar and Quetta. Moreover marketing and sale
s department has some additional offices at Faisalabad and Gujranwala and newly
in Sialkot to create ease for local industry. The department works in the market
by being in contact with its customers. A major part of department is also help
ed by Advertising Agencies which are accredited with marketing department. Departm
ent pays them 15% commission on their gross billings. Contacts between PTV and c
lients are also made direct without any advertising agencies. This department is
also responsible for making contracts to purchase programs that are to be playe
d on channels. Marketing department has to work on complete process to run ads.
They have to promote their programs and persuade clients to run their ads during
the programs. The next step is to collect the ads from customer by mail then th
e ads is sent to censor board to be censored. After this department has to set i
ts place that during which program the ads is to be played. Then the ads is forw
arded to main marketing office of PTV Karachi which also know as Central Marketi
ng Office (CMO) from where the order to play the ads is given by preparing a she
et named Communication Transmission Sheet (CTS). It contains the sequence of ads
. The copy of Communication Transmission Sheet (CTS) is then sent to all offices
in Pakistan. Then the ads will be transmitted and the CTS sheet will be marked
a sign on the ads played. Then a copy of CTS is sent to revenue which make invoi
ce for it that is send to the client and a time period of 90 days is given to cl
ient to pay the bill. That was a brief introduction of marketing department and
its some part of working.
I mainly engaged with the marketing department but I also got information about
admin and personnel and finance department of PTV which information are followin
g:
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Pakistan Television Corporation
1.4.4.2 Admin and Personnel Department
The department of admin & personnel is very actively working at PTV. This depart
ment is working in two fields, first is administration in administration the dep
artment is responsible for formulation and implementation of administrative poli
cies to have coordination with other centers, for overseeing administrative serv
ice, formulation of PTV employee service rules and for making further amendments
in the rule as and when required. To deal with legal matters instituted for and
against PTV in courts is also responsibility of this department. The second mai
n field is personnel. It has various types of operative functions that include t
he activities concerned with procuring, developing employees, utilizing and main
taining efficient work force. Moreover the department has to perform some broad
functions that are overseeing personnel functions, formulation and implementatio
n of personal policies, manpower planning including recruitment, promotion and t
ransfers etc.
1.4.4.3 Finance Department The finance department of PTV deals with activities t
hat are concerned with recording, analyzing and evaluating of all transaction th
at are done with money. This department keeps the records and provides all the i
nformation about the finance to concern with parties and other relate department
. It prepares the financial statement and maintains store &ledger, payroll etc.
All the accounts prepared under historical cost convention. The finance departme
nt has a work to set budgets. The basic work of finance department is at head qu
arters as the income is only generated there. At centers only expenses are done
which are to be recorded by the finance department.
1.4.5 Description of the operations I worked in
Within marketing department I performed various tasks that were in working of ma
rketing department. The tasks are as follows with there details: Amer Sultan (11
022720-091) (FMAS) Page 28
Pakistan Television Corporation
1.4.5.1 Understand the work At the starting time of my internship there is no pr
actical work given to me it is only task to observe and understand the work, and
that task is not much interesting for me but at the time of practically working
I think that observation and understanding with the work is the basic pillars o
f my practical work and that increase my performance. The general manger asks me
to observe individually employee at the time he work and I just observe them on
sitting the chair. After two or three days of my internship I am able to unders
tand the some basic rules of marketing work which done in real practical life.
The GM of marketing understand me with the marketing department work and also gi
ve me the some basic information of others department. After that GM introduce m
e with my others supervisors and attached with him for different tasks. I also g
uided by the Marketing Manager to PEST analysis of PTV.
1.4.5.2 Introduction and Contacted with Marketing Agencies The very first task w
hich I have to perform in PTV during my internship is contact with a marketing a
gency which is paid 15% commission by PTV. The first of it is to be in contact w
ith the marketing agencies and ask that if there was any new order of clients to
play their ads during the programs. Moreover the marketing agencies tell the te
ndency that which type of program will be more force by the clients. During my t
ask I had to call these marketing agencies and had to ask them that if there was
any new contract or ads planned by any client at that day. Moreover the client
mainly will be in touch with the marketing agencies that what type of product or
service they have to play, what are its basic functions and use. The marketing
agency is liable to make draft of the commercial and then to make the ads. Then
it is shown to the client who approves it for transmit. The client also tells th
at what production or outcome that he want to get from that advertisement. While
interact with them I also got information from them the Amer Sultan (11022720-0
91) (FMAS) Page 29
Pakistan Television Corporation
marketing agency that is client will be satisfied with the already transmitted c
ommercials and is it obtaining its required objectives from the advertisement or
not. I also asked if client is willing to make any changes in time when ads is
to be on air. PTV also contact directly with customer to deal but there is more
chances of risk, so the use of medium like marketing agencies is the best way to
decrease the chances of loss or risk.
1.4.5.3 Receive Release Order from client After interaction and contacted with t
he marketing agencies I have a task to perform which was given to me by Marketin
g and Sales Manager is receiving the release order from client. Release order is
order in form of paper in which the ads play description and details are given
from client to PTV. It contain the fully detail and name of client and also deta
il of his product or service name and there is also mention the client GST numbe
r and media plan number, the other things which is on mention the release order
are release date of the ads , position of the ads, cost of the ads, commercial n
ame and spot ID and also mention the spots. The client send release order throw
using the medium like email or fax. During my internship I have no personal emai
l ID to use in PTV for working purpose with marketing agencies, so the manager o
f marketing and sales help me to receive release orders from using his email ID.
The manager of sales and marketing also instruct me time to time for increasing
my performance. After receiving release order I follow the instruction which gi
ven to me by manager of marketing and sales, inform to the client to receiving r
elease order and then read carefully the release order and discuss it with the c
ustomer on phone, if there is any problem in release order then ask to the custo
mer to correct it and sent it to again.
1.4.5.4 Filled Contract Register Amer Sultan (11022720-091) (FMAS) Page 30
Pakistan Television Corporation
After receiving the release order the next task performed by me is given to me b
y Manager of Marketing was to filling contract register. In PTV there is a 11 co
lumns contract register. The basic use of contract register is to add the detail
of clients order after receiving release order. In the very first column the co
ntract number which given by PTV to his customer is written. Contract number is
a number which allocated to client by PTV. In second column the name of the prod
uct is writte which shows that against which product or service the contract num
ber stands. Then in the third column the duration time of the ads is to be writt
en. The duration time of ads and product name are given by the client in release
order. Then we have to write the number of spots of ads in fourth column as giv
en by the client in release order. The fifth column contains the name of marketi
ng agency which has made the contract possible with client and PTV. And in sixth
column the starting date of ads or contract starting and in seventh column endi
ng date or expiry date of contract to be written. The eighth column has the name
of center from where the ads is to be transmitted in next column the cont value
is written. The second last or in tenth column is named of Revised On it is fil
led if the ads is revised and transmitted again and again at same time. The last
column contain the value of that revised ads The contract register has to be fi
lled daily as the release order is received as without it the process in not fur
ther transferred to next step. The contract register is the record of the deal w
ith the client in written that stays with PTV.
1.4.5.5 Forward Release Order (RO) The next task which was performed by me is fo
rward to the release order which is received from client to main marketing offic
e CMO (Central Marketing Office) Karachi. First I had the approval from Marketin
g Manager to forward release order, and then call at central marketing office Ka
rachi to receive the release order by fax.
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Pakistan Television Corporation
1.4.5.6 Receive and played the ads After forward the release order I received a
confirmation or availability call from the CMO Karachi to played ads at the time
specified by client. It is compulsory because sometime the availability of requ
ired time is not possible to play due the other clients reservation. Before the
play ads we sent ads to censored board for the purpose of quality check.
1.4.5.7 Forward ads to censored board After received confirmation call from cent
ral marketing office Karachi I forward ads to censored board for the quality che
ck or that ads is acceptable or not according to rules and regulation of PTV dis
play material.
1.4.5.8 Received censored board report After sometime of forward ads to censored
board I received a report from censored board for the confirmation about ads ma
terial. The censored board has rights to reject the ads. That is clearly told to
client the ads will be played after censoring.
1.4.5.9 Making a Contract After receiving the confirmation call from the CMO Kar
achi I make the contract between client and PTV. Client is agree to play his ads
at time which is available and PTV agree the amount which received from client.
The contract statement show that both the parties mean client and PTV are agree
d. The contract shall contain the name of client or marketing agency and also th
e name of advertiser. There is also mention the amount of contract which is agre
ed and from PTV there are also mention the date on which ads played, length of a
ds, and the time slots at which ads to be played. The contract is signed by Mana
ger Marketing/Sales of PTV and also the signature and stamp of advertiser.
Amer Sultan (11022720-091)
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Pakistan Television Corporation
The client before agreed or signed has to read the term and condition of the con
tract which are given by PTV. There are some term and condition given to the cli
ent for the purpose of contract between PTV: While a contract may be in the name
of an agency, it will be valid only for the product mentioned on contract. Cont
racts are accepted on the condition that copy and material standards and to all
laws and regulation in force at the time. On the conclusion of a contract the ad
vertising time will revert to the corporation and the agency will not have claim
on it. Contract can be made for a maximum period of 52-weeks and are valid only
for the financial year (July-June) in which the contract is made. Maximum 15% c
ommission on net airtime rates is payable to marketing agency. PTV rights to adj
ust any payment against any dues of agency. PTV reserves the rights to change th
e program schedule are shift the position of spots without notice in such cases
advertisers may cancel or amend their contract if they like. PTV reserved the ri
ght to change the right and conditions without prior notice, whoever the corpora
tion with allow advertiser 15 days from the date of the announcement of change i
n rates and conditions in which to cancel or amend their contract. Special charg
es and new condition may be announced by the PTV from time to time and these she
ll be binding on all. The agency will indemnity the corporation against all acti
ons, claims, and demands brought are made against the corporation by the reason
of any transmissions of their commercials PTV reserved the rights to refused to
transmit any advertisement material without assigning any reason in such cases t
he PTV refund to the agency and money paid by the agency to the PTV for the part
icular advertisement. Amer Sultan (11022720-091) (FMAS) Page 33
Pakistan Television Corporation
of any kind
PTV will not be responsible for the damages or loss of advertising material Cent
ral excise duty and other charges levied by the Government will be born the adve
rtisers.
1.4.5.10 Know how about Advertising Material Sometime the client is not follow t
he rule and regulation about the advertising material so there is the duty of ma
rketing officer to give information about advertising material to client. I am a
lso learned about that material, there is some information which I know about ad
vertising material during my internship; 35mm or 16mm film or video cassette as
per the requirement of PTV and also a preferable sound track is require for the
advertisement and that material is write on the u-matic video cassette, 2.5 mm t
hickness may also be used. Generally a single slide for 7 seconds and two slides
for a 15 seconds spots are accepted. Sounds in tape should be provided with the
slides. Telops card can also be telecast. The specifications of telop for all P
TV centers are (card size: 12.5 cm x 10.0 cm / safe area: 9.0 cm x 77.0 cm).
1.4.5.11 Sending reminder to client for recovery There are several problem to re
ceived or collect the money from client. There is specific time period of relaxa
tion to client for recovery of 90 days. I also learned how the send reminder to
client for recovery from a marketing officer Mr. Qasir Abbas. First I type a let
ter according to given instructions from marketing officer then post it to clien
t postal address and also have a record for future. The reminder should sent aft
er specific time period, first reminder sent to client after playing ads and if
the client not paid the money within one week then after one week second reminde
r will be sent if there is no positive response then also sent after four weeks
third reminder after 8 weeks and last reminder sent after 90
Amer Sultan (11022720-091)
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Pakistan Television Corporation
right to sue on client.
days of played ads, and if there is no response after last reminder then PTV hav
e
1.4.5.12 Make Special Package for MOBILINK In the PTV there is specific tariff r
ates which is given to clients for make decisions for advertisement, but sometim
e PTV make some special packages for special client, I also made it and forward
to the client with the help of Mr. Hussain Ahmed Piracha. We made special packag
e for Mobilink, in the package there is some benefit provide to Mobilink. We giv
e 4015 minutes to Mobilink annually at the rate of Mr. Hussain Ahmed Piracha Rs:
35,000,000 + GST which actually cost is Rs:103,416,667. There is also give some
additional benefits to client for the package satisfaction in shape of one ads f
ree in a day and free logo show etc. There are some terms and condition given by
PTV and followed by Mobilink: PTV will make provision of 06 minutes CAT (Commer
cial Air Time) on PTV News per day basis. Mobilink may use the CAT (Commercial A
ir Time) as its own choice in any time segment, however two minutes will have to
be used in the segment. Sponsorship of one program daily as per clients choice,
with the following benefits: announcements, break bumpers, logo etc
1.4.5.13 Received Invoice for collection There is trustful task which I performe
d in PTV is received invoice for collection. I performed this task with the trus
t of General Manager of PTV. After playing or onair ads or transmission CMO (Cen
tral Marketing Office) Karachi makes the invoice for collection and sent it to I
slamabad Center. Invoice for collection is also called sales tax invoice. After
receiving invoice from CMO Karachi deliver it to clients or marketing agencies t
o made payment within in 90 days. Payment made by cheque in favor of Pakistan Te
levision Corporation Ltd. Amer Sultan (11022720-091) (FMAS) Page 35
Pakistan Television Corporation
1.4.5.14 Get information about other department At the ending day of my internsh
ip I got information about other departments which are working in PTV Islamabad
Center. General Manager of marketing and sales give me some basic information ab
out finance department and also admin and personnel department. The finance depa
rtment maintains all types of the accounts of the PTV Head Office and has the un
it account department in each PTV Centre. This department keeps the records and
provides all the information about the finance to concerned parties and other re
lating departments. It prepares the financial statement and maintains store &led
ger, payroll etc. All the accounts prepared under historical cost convention. Ad
min and personnel department have the authority the recruitment and selection, p
ay structure, audits, to deal with legal matters, developing employees work forc
e and made rule and regulation for the department and also for organization. Tha
t task is basically giving me to have knowledge about whole organization strateg
y and know who to manage the organization with team work. There are no departmen
t which is independent, all departments have correlation between them.
These are all tasks performed by me during my internship at PTV. At the end of m
y internship period General Manager give me feedback about my performance during
internship in PTV, and I am happy when general manager give me positive feeling
s about my work and give me best wishes for future.
Amer Sultan (11022720-091)
(FMAS) Page 36
Pakistan Television Corporation
1.4.6 Summary of learning
The period of my life as internee is very responsible, practical and learning pa
rt of my life. That is my first practical work according to my qualifications an
d I had a lot of things learned. That was a great experience for me to make a be
tter decision for my future life.
1.4.6.1 Skills and qualifications From my internship at PTV I learned lots of th
ing about marketing by doing practically work on marketing there are several bas
ic skills which I gained by doing internship. I have skill about how to do work
in a team and in organization, I have to skill how to coordinate with the co-wor
kers or subordinates in the organization, I learned how to work under the leader
and as a leader, have skill how to done work at the time. My communication and
interpersonal skills are improved after doing internship. By doing work or commu
nicate with the clients and marketing agencies and channels my skills were enhan
ced a lot, and also learn how to change in behavior during communication, and my
confidence level also increased. The skills of punctuality and time management
are also increased during my internship. During my internship I also learned how
to develop the friendly environment by employees in the organization, how to in
crease motivation levels of employees by leading them.
1.4.6.2 Responsibilities undertaken I have undertaken different type of responsi
bilities during my internship. I follow the rules and regulations of the organiz
ation during my internship which given to me at the starting time of my internsh
ip. I had responsible to do given tasks at the time given. My supervisors give m
e instructions according to every task and I follow them with very care because
it is difficult when a new employee enter in an organization without any experie
nce or practical work. It was difficult for me also because I have no experience
before it. I also give positive attitude and behavior Amer Sultan (11022720-091
) (FMAS) Page 37
Pakistan Television Corporation
to my supervisor and they all give me feedback about my work. There is my respon
sibility to adjust myself into the organization environment I am also responsibl
e to create good relation and good communication with clients and employees of t
he organization. I had also the responsibility to keep the organizations secrets
confidential. When I contact with marketing agencies or client then that is my r
esponsibility to behave with then in good manners. When I received the release o
rder then I filled the contract register manually and this was my responsibility
to filled contract register very carefully by each column and row correctly. Th
e other most important responsibility of me during my internship is forward rele
ase order to central marketing office Karachi. First I contact a person who rece
ived the release order in central marketing office after ensuring it I send rele
ase order throw e-mail or fax then attend confirmation call for receiving from c
entral marketing office. After receiving confirmation of availability slots then
I contact with marketing agency or client to ask them to send ads to be played.
After receiving ads from marketing agency or client I send it by hand to censor
board for the quality check and that was very important responsibility during m
y internship. Another most important responsibility of me to receive invoice for
collection and forward it to client or marketing agency to made payment. I also
send reminder for recovery to client that is also important responsibility of m
e.
1.4.6.3 Influence of internship in future Internship period is my first practica
l work experience of my life and I learned lots of thing during that period. And
I think that is so important for me in future life. Before internship I have no
idea about organization environment and work. It was my first experience to imp
lement my knowledge in real work and that was very good experience I enjoy it ve
ry much. I had understanding of organization structure in real and understand to
how to manage the management in several ways. During my internship I had unders
tanding to how work with team, it is difficult for the leaders to make decision
when you have a large number of Amer Sultan (11022720-091) (FMAS) Page 38
Pakistan Television Corporation
employees. My internship will also influence and enhance my skills while doing a
job. That experience also help me in future when I do job then there will be id
eas in my mind according to my skills and work performance of past experience, a
nd that ideas also enhance me to do good job and increase my performance in futu
re.
1.4.6.4 Correlation between class room Knowledge and Internship work During my i
nternship I also followed my class room knowledge with my work. My class room kn
owledge also help me several task and increase my performance, I have knowledge
about marketing before internship but practical implementation of my marketing k
nowledge into work is great experience during internship in PTV. I had already s
tudied all the terms of management theoretically but it is great experience foll
ow that terms practically during internship. After doing internship I realized t
hat class room knowledge is so much needed and very helpful during practical wor
k in life. So we are understanding to develop the classrooms knowledge and shall
be more attentive during the delivery of knowledge in class rooms. Every task w
hich perform in PTV marketing department is also related to our knowledge for ex
ample when I type the recovery letter for client my supervisor sitting around me
and instruct me and develop me business communication skills, and we also have
knowledge to who the business letter write in Business Communication Read and Wr
ite (BCRW) subject in bachelor of commerce. Especially the courses of Fundamental
s of Marketing and Essentials of Management which I have also read during my study
are also help me lot when I work with the marketing department in PTV to underst
and the basic concepts of marketing and management and apply them in real practi
cal work. So at the end, correlation between class rooms knowledge and internshi
p work have strong relation and it is defiantly effect on the performance and al
so on motivation of employees in organization. Amer Sultan (11022720-091) (FMAS)
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2.1 Summary of key conclusion
Conclusion of the report
After completing my internship I came to know that PTV is the nation represent c
hannel of Pakistan. It is a channel of present countless opportunities of progra
ms and its production.PTV represent the culture of Pakistan to whole world. PTV
is a very idea of channel that defends the cultural norms, values of our country
. It is rapidly moving towards growth and is the market leader currently. In vie
w of the importance of the media since from the very inception of Pakistan the n
eed of highly develop and advance media was greatly felt. Thus state owned media
in the shape of PTV was introduced in Pakistan. This has achieved the National
Objectives, even in the presence of hazardous situation faced by Pakistan from t
ime to time. As the media in the whole world play vital role to create awareness
in the masses. Considering the importance of the media, PTV Corporation was for
med. The willingness, dedication and dynamic approach of PTV staff has enabled i
t to play a due role in the country and contributed to help in the rapid socio-e
conomic uplift. It has welfare scheme for its staff i.e. Provident Fund, Gratuit
y, Pension and advances with reserved recoveries. PTV is become leading in South
Asia by the force of quickly make the strong network in a wide area. And now a
days television broadcasting have strong networking coverage the production and
transfer centers and its coverage now extended to about 90% of total population.
The area under the umbrella of TV signals steadily raised from 8470 sq. kilomet
er in 1964 is more than 300,000 sq. kilometer today. The quantum of weekly telec
ast hours is now on the average around 56 excluding special transmission and pro
viding the facility of transmission via satellite. PTV increases its product; it
has introduced PTV National for regional purpose and PTV Sports for sports ente
rtainments and PTV Global to entertain foreign Amer Sultan (11022720-091) (FMAS)
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Pakistan Television Corporation
viewers as well as providing the information about the country to the Pakistanis
residing abroad. Now the important steps are being taken towards establishing a
new channel PTV News exclusively for the purpose of the news. It will telecast
news after every 30 minutes like other international and worldwide channels. Kee
ping in view the importance of the Information Technology, it has established a
new department naming Information Technology department. So the PTV taking positiv
e step to enter in twenty-first Century and give more emphasis on development. T
he marketing department is the functional arm of the firm that is responsible fo
r overall marketing planning & raising capital, managing the firms cash and mark
et securities for overseeing the Corporate funds plan and all marketing decision
. The PTV marketing management is concerned with acquisition, marketing & manage
ment of asset (either in form of cash or material) with some overall goals in mi
nd. Marketing deals can make or break an Organization so marketing is one of the
fastest tracks to the top of an Organization. The Financial department is one o
f the most important departments in the PTV for formulating and implementing the
financial policies like all other organizations. Financial position of the PTV
is stable. The short-term liquidity position of the corporation seems to be stro
ng because current assets and working capital both are increasing. The stability
analysis shows that the owners have a reasonable share in total assets, this giv
es a confidence to the creditor as well. The overall financial position of the P
akistan Television Corporation Limited is satisfactory but as a universal truth
there are certain loopholes which have to be filled up to make the corporation m
ore stronger, more prosper and more viable.
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2.2 Observation about sector in which PTV operates
PTV was introduced in Pakistan to endorse a tolerant understanding of the world
as well as to promote a realization of Pakistans own legacy, the social and econo
mic growth of the country and to provide motivation and guides for progress and
success.PTV was considered necessary also for bringing about a genuine decision
in the social & cultural life of the sufficient, apart from its roles to encoura
ge the most effected instruments and enhancement of culture, education and infor
mation and entertainment also. The sector in which PTV is operating is the secto
r of Television Broadcasting or Electronic Media. With modest beginnings, PTV become
s the leading television network in South East Asia to develop its networking wi
dely with progressive achievements. Basically the sector of television broadcast
ing is introduced in Pakistan by the PTV network. Before PTV Network there is no
other source to display and share the transmit, and that is only PTV achievemen
t to introduced first time in Pakistan the sector of Television Broadcasting. Afte
r that there are lot number of television network join that sector and now the e
lectronic media is the main source for any kind of sector. The main source of in
come of PTV is advertising the customers products and services so the attraction
of customers made by the high viewer ship of PTV. There are the several way to
survey the viewer ship of PTV according to Gallup Survey in Pakistan there is 90 m
illion people whose are the viewers of TV and out of them more than half people
are rural viewers, and that is the achievement of PTV to increase enhancement of
new technology and information in rural areas. The total estimated TV set count
now stands at nearly 20,000 million and that refer the 8 people have seeing the
programs in front of one TV set the public have to see is high in rural and urb
an areas also, as also on special occasions including live transmissions via sat
ellite and telecast of sports events. The quantum of weekly telecast hours is no
w, on the average around 56 excluding special transmissions. The national networ
k Amer Sultan (11022720-091) (FMAS) Page 42
Pakistan Television Corporation
carries most of these telecast while individual centres put on air programmes of
regional interest. Transmission via satellite, which commenced as early as 1972
, is now a regular feature and viewer important international event, including s
ports of interest to the viewers in the country. Pakistan Television Corporation
also have an academy to train people about electronic media and new technology
and that role play in education sector. During the starting years of PTV, centra
l training institute was inauguration a platform for the training of programmed
producers and engineering and also for human resource. This institute has been e
levated to a fully fledged PTV Academy, importing training to television personn
el in all fields marketing, news, engineering, management, finance, current affa
irs, programs production etc. as well as arranges Information Technology courses
for external candidates. Improvement with PTV is a way of life over the past ye
ars it has developed in all spheres, regularly and without doubt. It is PTVs earn
est enterprise to provide motivation to the nation intolerance of religion value
s and residents building activities as well meaningful programs even in the core
of entertainment programs. 2.2.1 Competitors PTV Network is those channels whic
h give its coverage directly from satellite and there is only one direct competi
tor channel named as ATV. But with the passage of time and awareness of people the
most disadvantage point of decreasing viewership of PTV is cable network launch
ed. And now there many indirect competitors television network of PTV Network li
ke GEO Network, ARY Network. And other hands there are other several individual
TV channel competitors like HUM TV, TV ONE, ARY Digital, Express Entertainment a
nd GEO TV are the competitors of PTV Home channel.
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In news sector GEO, ARY News, Express News, SAMAA, DUNIA, WAQAT News, and News O
NE etc. are the competitors of PTV News channel. In sports sector there is only
Pakistani private sports channel named GEO Super is the competitor of PTV Sports cha
nnel. Moreover PTV Network is the lead in the sector as its maximum coverage in
Pakistan.
2.3 SWOT Analysis of PTV
2.3.2 Strengths of PTV PTV Network is only network in Pakistan which operate thr
ow all modems like satellites, cable, and terrestrial. PTV operating more than 5
0 countries of world, that increase its viewer ship and also increase the market
value. PTV considered as a trustable channel which provide accurate information
and that trust give good market to PTV and also increase the viewer ship. PTV H
ome is considered as a family channel and that provide quality dramas and progra
ms, so people refer it to play on home and that also increase viewer ship of PTV
. PTV also famous about its drama serials, people have craze for it and that ser
ials are popular among the people so PTV get high viewer ship, and Amer Sultan (
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play.
the highest charges of PTV slots is also for that time in which that serials
PTV is the defender of cultural and ethical boundaries of society in electronic
media sector.
2.3.2 Weaknesses of PTV PTV mostly used the old technology, so employees are una
ble to get access to use up to date technology. Huge size of the organization is
also a week point of PTV. There is difficult to manage accurately in all fields
to employees. Due to own by government PTV bound under the government policies
and has lack of freedom. Communication gap between departments. There is not a p
roper training facilitate to employees in PTV. PTV have large number of employee
s and effect to increase cost.
2.3.3 Opportunities for PTV
Advertisement is a type of basic need for the corporations as increasing
competition, so PTV has opportunity to grape these advertisement and increase co
mpetition.
International growth potential due to the increasing community population
across worldwide. As population increasing so as migration of people from Pakist
an to other countries, and those foreigner are want to share and even learn our
traditional rules or culture they want a platform and PTV have opportunity to pr
ovide this facility to them.
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of extension.
PTV has highest ratio of coverage in Pakistan, so PTV has an opportunity
to share its maximum transmission to maximum peoples for the purpose
Due to have strong networking PTV has opportunity to easily launched
new services.
2.3.4 Threats to PTV
Taxes on broadcasting sector are increasing day by day and that is
destructive for the PTV in shape of low profit. Deterioration of law and order s
ituation in any time in country is also another threat for the PTV. Low rate of
advertisement offer to customers by competitors is also threats for PTV. Turnove
r of old employees due to attractive packages offers by competitors is a big thr
eat for PTV. Large number of competitors in the sector is also a threat for an o
rganization, and now a days in television broadcasting sector there is a big mar
ket and it is difficult for PTV to face the whole market.
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Pakistan Television Corporation
Recommendations
There are some suggestions and recommendations which I refer to PTV for good car
eer plan of employees and management of the organization: PTV has two main sourc
es of revenue, one is licensing fee and the other is advertising. PTV can also p
rovide technical services like training relating to editing, use of cameras and
training for the Artists etc. should consider the latest innovation in the field
of science and technology and should prepare and telecast those programmes up t
o the maximum level. This will enhance the public interest in the PTV channel an
d will be popularized among the public. The Government influence should be minim
ized for the consideration of programs production and strategic decisions. Rules
and Regulations of PTV Corporation strictly followed in dealing with the Governm
ent. The TV authorities should have to give attention towards those programs, wh
ich are being offer to the world via satellite. PTV can also increase its value
in the international market by dubbing the popular programs in to other language
s. This will introduce Pakistan into other countries as well. All the policies a
nd planning should be prepared with the collaboration of all departments. Talent
s must be selected on the basis of their devotions and artistic capabilities and
favoritism must be minimized to ensure the success of various programs of enter
tainment. Fresh blood / graduates in every field should be entertained so that t
he traditional and old set up can be modernized on scientific grounds The object
ives and goals of each department must be determined and communicated clearly to
all staff members.
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Pakistan Television Corporation
The employees of PTV should be motivated by giving them incentives either in tan
gible form or intangible form. Try to create competitive environment among emplo
yees for the performance in the job Some effective measures should be taken to e
liminate the late coming habits of the staff and punctuality should be ensured a
t maximum. Decrease the number of employees to decrease the cost.
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Electronic/web Page
References
http://www.ptv.com.pk/, accessed 07 Nov 2012 http://en.wikipedia.org/wiki/Pakist
an_Television_Corporation, accessed 07 Nov 2012
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