JODRIC.

COM

Bo co marketing
ngnh bt ng sn
NA NM U 2014

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 JODRIC.COM

Mc lc

1 2 3
D N CHO BN THNG IP TRUYN THNG HOT NG TRUYN THNG
Cc d n cn h, t nn v bit th & nh Yu t cc d n thng nhc n tng ng vi S lng bn tin truyn thng ca ngnh v mt
ph m bn ti H Ch Minh. tng loi hnh bt ng sn. s doanh nghip tiu biu.

4 5 6
KNH TRUYN THNG NHN XT & NH GI PH LC
Thng k cc knh truyn thng thng c s Xu hng truyn thng v im tt, cha tt Danh sch cc d n BS m bn ti H Ch
dng v chi tit cc knh. trong hot ng truyn thng. Minh t thng 01 - thng 06.

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Tng s lng tin bi trong 5 thng u

16.300
Tin bi

05 D n bit th
& nh lin k 28 D n cn h
chung c 05 D n
t nn
Truyn thng si ni nht l vo cc thng 3 v 4.

Nhng cng ty c s lng tin bi cao nht ngnh:

Cc cn h cao cp tp trung khu vc tng i gn trung tm thnh ph (Qun 2, Savills Vietnam, t Xanh, Ph M Hng,
Qun 7, Tn Bnh), trong khi hai loi d n cn li phn b l t cc khu vc tng Nam Long, Bitexco
i xa hn.

Xoay quanh nhng yu t rt c bn l:

Knh bo in c s dng ph bin chim

61% lng bn tin

V tr Gi Tin ch Php l
Online Tp ch TV
Ngoi ra, cc yu t nh cam kt v tin d n, uy tn ch u t, u i v h tr khi
thanh ton cng c nhc n. 17% 13% 09%
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 JODRIC.COM D n cho bn

Phm vi TP. H Ch Minh

05 28 05
D n bit th D n cn h D n t nn
& nh lin k chung c

Phn b ri rc ti xa trung tm thnh ph Tp trung ch yu ti Qun 2, Qun 7, Qun 12 Phn b ri rc ti xa trung tm thnh ph
v Tn Bnh

Q.12 Q.12 Q.12

Q.9 Q.9 Q.9

Bnh Bnh Bnh

PN PN PN
Chnh Ph Q.2 Chnh Ph Q.2 Chnh Ph Q.2
Q.3 Q.3 Q.3
Q.10 Q.1 Q.10 Q.1 Q.10 Q.1
Tn Q.11 Tn Q.11 Tn Q.11
Q.5 Q.4 Q.5 Q.4 Q.5 Q.4
Q.6 Q.6 Q.6
Q.7 Q.7 Q.7
Q.8 Q.8 Q.8

B B B

1 d n 4 d n 3 d n 2 d n 1 d n
2 d n 1 d n

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 JODRIC.COM Thng ip truyn thng

Cc c im thng c nhc n:

100%
V tr

80%
H tng &
Tin ch

60%
Php l

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 JODRIC.COM Thng ip truyn thng

Cc c im thng c nhc n:

92%
V tr

92%
Gi

50%
Tin ch

42%
Hnh thc
thanh ton

33%
Tin v
cht lng

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 JODRIC.COM Thng ip truyn thng

Cc c im thng c nhc n:

80%
Gi

60%
H tng &
Tin ch

60%
Hnh thc
thanh ton

40%
u i khi
thanh ton

40%
Php l

40%
V tr
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 JODRIC.COM Hot ng truyn thng

Tng s tin bi ton ngnh t gn 16.300. Trong , 12 cng ty cao nht c tng Savills, CBRE, Novaland, PhuMyHung, Cushman & Wakefield, FLC Group, Him
lng tin bi vo khong 4.500 (gi tr qung co tng ng 63 t ng). Lam, Namlong, Dat Xanh, Hoa Binh Co., Capitaland, Bitexco.
Thng 3 v 4 l hai thng hot ng si ni nht, vi trn 3.700 tin mi thng.

BN TIN
Tng s bn tin:

16.269 bn tin
4000
3500
3000
2500
2000
1500
1000
S tin ca 12 cng ty c lng tin nhiu nht:

4.439 bn tin
500

THNG 01 THNG 02 THNG 03 THNG 04 THNG 05

Savills ph m hng Nam Long Dat Xanh Bitexco

S lng bn tin S lng bn tin S lng bn tin S lng bn tin S lng bn tin
1.192 362 332 584 119
Gi tr qung co Gi tr qung co Gi tr qung co Gi tr qung co Gi tr qung co
tng ng: tng ng: tng ng: tng ng: tng ng:
20,5 t VND 5 t VND 3,5 t VND 2 t VND 1,2 t VND
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 JODRIC.COM Knh truyn thng

9904 Bo ch | Newspaper

TV | Television

BO CH | NEWSPAPER Tp ch | Magazine

Bo ch l knh truyn thng c dng ph bin Online

nht chim t trng 61%.

1441 2162 2762

TV | TELEVISION TP CH | MAGAZINE ONLINE
Knh TV t c la chn nht, Knh tp ch tng u t thng 3 Knh online gim mnh trong thng 5,
chim 9% t trng. chim 13% t trng. chim t trng 20%.

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 JODRIC.COM Knh truyn thng

T thng 1 n thng 5

KNH BO CH KNH TP CH

Tn bo Tn bo

u T 384 u T & Chng Khon 649

Si Gn Gii Phng 493 DN Si Gn Cui Tun 179
Saigon Times Daily 459 Nhp Cu u T 123
Thi Bo Kinh Doanh 382 Si Gn Tip Th 137
Thi Bo Kinh T Vit Nam 625 Thi Bo Kinh T Si Gn 163

KNH TV KNH ONLINE

Tn knh Tn knh

InfoTV 504 CafeF Online 302

FBNC 325 Dan Tri Online 66
VTV1 301 Dien Dan DN Online 91
HTV9 182 Vietnam Net Online 169
HTV7 50 VietStock Online 246

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 JODRIC.COM
Hng vo gi tr thc c ca sn
phm - v tr tt, h tng v dch v,
tin ch v tin nghi trong v ngoi khu.
Hot ng truyn thng din ra si
ni. c rt nhiu hot ng truyn
thng (l m bn, chng trnh khuyn
mi, khai trng nh mu, s kin thu
ht khch n tham quan d n v
tri nghim thc t) c a ra th
trng nhm phc v cho vic qung
b bn hng cho cc d n.
Nhn xt & nh gi
Bn xu hng truyn thng trn th trng gm
ng cp nhng Gi r hai yu a ra lch thanh ton di hn kt hp cp n uy tn ch u t, nhng
t tng nh khng th i chung, t u i vay t cc ngn hng. cam kt v li nhun v s m bo
c bng cch gim din tch cn h. tin d n.
Thng ip nh ng tm l khch Thng ip nhiu nhng khng trng Cha ch trng vo u t thit k cc
hng. Khch hng mc tiu ca hu im khin khch hng khng nh ti liu truyn thng. H thng POSM
ht cc d n trn th trng thi im c nt ring ca d n. Khng c cn s si, nhiu d n thiu website
ny l nhng gia nh tr (th h 8x) s khc bit gia cc thng ip. Cc gii thiu khin ngi mua thiu thng
vi mc thu nhp khng qu cao, v th thng ip b trng lp v ni dung tin hoc thiu tin tng vo d n v
thng ip ca cc d n (gi, phng cha gy c n tng v im c phi tm thng tin da trn cc bn
thc thanh ton, tin ch) rt ph hp o, mi l. trung gian.
vi h. 11
 JODRIC.COM Ph Lc

02 PARCSpring Cng ty CapitaLand 12 Hng Ngn Garden Cng ty C phn Nh Hng Ngn

02 Tho in Pearl Cng ty c phn a c v xy dng Tn Bnh Topaz Garden Tp on t Xanh

SSG2
Tn Bnh The Useful Apartment (Era Tng Cng ty C Phn n B Gii Ta
02 Lexington Residence Novaland Lc Long Qun) thuc Cng ty c phn c Khi

02 The CBD Premium Home Cng ty C phn Xy dng Phc Thnh Tn Bnh Bee Home Cng ty C Phn Quc T C&T

04 Galaxy 9 Novaland G Vp Cn h 8X Thi An Cng ty c phn u t kinh doanh a

c Hng Thnh
04 Icon 56 Novaland
G Vp Sunny Plaza Tng cng ty Cng nghip Si Gn
05 Ngc Khnh Tower Cng ty TNHH - TM - DV Kim Kim (CNS) v cng ty C phn Bt ng sn
Hon M Si Gn ng Dng (CNS Land) ng
ch u t
07 Ehome 5 - The Bridgeview Tp on Nam Long
Ph Nhun The Prince Residence Novaland
07 Green Valley Ph M Hng
Tn Ph Cn h 8X m Sen Cng ty c phn u t kinh doanh a
07 Hong Anh Thanh Bnh Hong Anh Gia Lai
c Hng Thnh
08 Samland Giai Vit Cng Ty C Phn a c Sacom
Tn Ph Angia Garden Cng ty C phn u t v Pht trin
08 Good House Cng ty C phn L Minh M.C BS An Gia

09 The Eastern Qu u T Pht Trin Bt ng Sn Bnh Tn Ehome 3 Tp on Nam Long

Hn Quc
Th c Sunview Town Cng ty t Xanh
11 Tn Phc Cng ty c phn BS Tn Phc

12 First Home Hp tc x Gia Ph v Cng ty CP T Th c Lotus Apartment Tng cng ty thng mi Si Gn Satra
chc nh quc gia

12 Tecco Green Nest Cng ty c phn u t xy dng v ng

dng cng ngh mi (TECCO)

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09 Nh ph Mega Residence Cng ty CP u t v kinh doanh nh 07 t nn La Casa Cng ty C phn Vn Pht Hng
Khang in

G Vp Bit th v nh ph City- Cng ty TNHH u t a c Thnh 08 The Sun City Ba T Cng ty C phn Dch V Bt ng Sn
land Garden Hills Ph (CityLand) HTREAL v Cng ty TNHH u t -
Xy Dng - Dch v - Kinh doanh nh
Bnh Tn Nh ph L Thnh An Lc Cng ty TNHH TM XD L Thnh Nam Vit

08 t nn Osaka Garden Cng ty bt ng sn Danh Khi Chu

Nh B Nh lin k Nam Si Gn Cng ty C phn a c i Vit
Riverside
Th c t nn bit th Arista Cng ty C phn a c Si Gn Thng
Bnh Chnh Khu nh vn Vnh Lc Cng ty Vnh Lc Garden Villas Tn (Sacomreal)

Bnh Tn t nn NewLife Bnh Tn Cng ty CP a c Thng Li

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Lin lc hp tc cng chng ti

Ms. Thanh Truc
+8490.785.6957
enquiry@jodric.com

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